advertising

Two years of AdMob reports - so what have we learnt?

Data shows major shift in device usage 

Mobile advertising network AdMob has been releasing its stats for two years now, in which it tracks data such as which handsets are making the most requests to its ad servers, which OS drives the most usage, and which territories see the most action on its network.

Smaato lists app trends

Judging 250 entries and registrations for the Smaato Mobile Advertising Award gave the judges the opportunity to list some "top trends". There's nothing particularly surprisign here, except perhaps the prominence given to location.

Vodafone expands advertising reach and range

Vodafone has launched mobile advertising services in 18 operating company markets in the last 18 months, and claims that it is enjoying "strong revenue growth" from the sector.

Barcode market offers NeoMedia brighter future

Struggling company will turn it around, CEO says

The stock's in tatters, actually so much in tatters that has a 52 week high of $0.02 and is currently worth $0.002. The latest accounts show a net loss of $15,179,000 for the nine months to the end of September on revenues of $801,000 for the same period. And that's only good news because in the same period last year the company lost over $40m.