mobile advertising
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RingRing Media launches mobile ad network optimisation platform
Independent mobile agency RingRing Media, today announced the launch of ‘I'AM', said to be the mobile industry's first mobile advertising network optimisation platform which connects publishers to the largest possible pool of advertisers.
European media players join Nokia Media Network
Nokia has announced the expansion of the Nokia Media Network, a mobile advertising network that reaches more than 100 million consumers around the world. Some of the biggest players in media from across Europe have joined the Nokia Media
Advertising to fuel mobile social networking growth as UGC revenues reach $7.3bn by 2013, says report
Ad-funded social networks will provide the bulk of revenues in the mobile user-generated content (UGC) space by 2013, according to a new report from Juniper Research.
Ericsson signs first contract for hosted mobile advertising with KPN in the Netherlands
Ericsson and Dutch mobile network operator KPN have signed a contract for hosted mobile advertising, marking Ericsson's first contract for hosted mobile advertising.
Preliminary research shows that exposure to mobile advertising can positively shift brand metrics
Dynamic Logic, a Millward Brown research company, has announced the aggregate results of mobile branding research studies for an early look at mobile advertising performance. The company has completed over 30 AdIndex for Mobile research studies in the US and the
AdMob statistics said to reveal increase in mobile advertising traffic and top worldwide browsers
AdMob, the mobile advertising marketplace, has released its July statistics from its mobile advertising network. The data reveals that total the total number of ad impressions on the AdMob network increased by 10 per cent over June toOrange runs with in-SMS ads concept
Orange has run the world's first in-SMS advertising trial in Switzerland in partnership with Amobee Media Systems, a provider of advertising solutions for mobile phones. Several major brands participated in the project.
Blyk announces further European expansion
Blyk, the new mobile network for 16-24 year olds funded by advertising, has announced its next wave of European expansion into Germany, Spain and Belgium in 2009, following its announcement to enter the Dutch market earlier this year.