mobile advertising
Create your own RSS feed based on the topic 'mobile advertising'
AdMob launches Download Tracking for iPhone apps
AdMob, the mobile advertising marketplace, has launched Download Tracking for iPhone applications, allowing advertisers to accurately monitor App Store conversion rates - clicks on an ad that lead to a completed download of the advertised application - enabling
A year in mobile: advertising - What was driving mobile ad growth in 2008?
Changes in customer behaviour as well as more targeted campaigns, drove mobile advertising growth in 2008, says David Adams. And there will be more to come in 2009
Taptu secures series B funding - appoints Chief Operating Officer
Taptu, the pure-play mobile search engine, has secured £6.45m in series B funding from its existing investors 3i and Sofinnova investments and has appointed Andreas Bernstrom to the position of Chief Operating Officer (COO). Bernstrom will be part
Unkasoft announces agreement with Microsoft's mobile advertising division for non-intrusive advertising
Unkasoft, a provider of advergaming and mobile marketing, today announced an agreement with Microsoft's mobile advertising arm to use Microsoft's ad server, Atlas, for the GameSpace project, a new form of non-intrusive advertising.
Barcode market offers NeoMedia brighter future
Struggling company will turn it around, CEO says
The stock's in tatters, actually so much in tatters that has a 52 week high of $0.02 and is currently worth $0.002. The latest accounts show a net loss of $15,179,000 for the nine months to the end of September on revenues of $801,000 for the same period. And that's only good news because in the same period last year the company lost over $40m.
Advertising: an emergent stream of revenues for the mobile industry, says research
New analysis from Frost & Sullivan estimates that the mobile social and content advertising market revenues should reach 2.18 billion euro in 2012 in Europe. Mobile content advertising, ad-based music, video, TV and games will represent the major
3ple-Media brings interactive mobile video advertising on stream
Mobile Multimedia company, 3ple-Media, has enhanced its Mercury mobile multimedia platform to include the embedding of advertising into mobile video clips and video streams.
The platform is said to enable insertion of pre-roll, post-roll and in-stream advertising,
Mobile Marketing Association publishes mobile measurement ad currency definitions
The Mobile Marketing Association has announced the publication of its first revision of Global Mobile Measurement Ad Currency Definitions. Addressing common ad currencies, the definitions are designed to create consistency across the industry and to serve as the
Get our news by email
You can have Mobile Europe news sent straight to your inbox either as it is published or, if you prefer, as a regular newsletter.
If you have already registered log in here to view or update your email settings, or if not, set up a FREE account.