mobile advertising

Nokia launches Nokia Advertising Alliance

Nokia has announced the launch of the Nokia Advertising Alliance, which, it's claimed, will simplify mobile advertising for brand advertisers. 

Nokia expands advertising network with mobile content site 'MOSH'

MOSH, a mobile and online content consumption, creation and sharing service, has joined the Nokia Media Network, and now is offering advertisers the opportunity to reach customers around the globe who are downloading original mobile content. The Nokia

4th Screen Advertising upgrades Mpression for global advertising market

4th Screen Advertising has today announced that it has upgraded its ad-serving platform Mpression to offer a license only technology solution, marking a significant strategic move for the company which has traditionally been viewed as a dedicated mobile

Mobile Marketing Association publishes global Mobile Advertising Guidelines

The Mobile Marketing Association, which represents more than 600 companies across the mobile marketing ecosystem, has announced the publication of its global Mobile Advertising Guidelines. The first set of global guidelines issued by the MMA are said to

AdMob releases March advertising request figures

Admob has released its March report into user metrics. Is it really a month since the last one? 

Annual mobile adspend to pass $1 billion in 2008, according to Juniper Research

Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010, according to a new report by Juniper Research.  The report says that total annual adspend on the mobile will exceed

QuickPlay Media and Amobee Media Systems form mobile advertising partnership

QuickPlay Media, a specialist in mobile TV and video solutions, and Amobee Media Systems, the provider of advertising solutions for mobile, are teaming up to provide mobile service providers with the ability to launch advertising funded mobile video.

Tesco launches mobile ads on portal

Trial results foster advertising optimism

Tesco Mobile, the UK MVNO hosted by O2, has said that trial mobile advertising campaigns on its WAP portal generated click through rates to mini campaign WAP sites of between three and seven per cent.

These results have been enough to convince Tesco Mobile to commercially launch the delivery of on-portal advertising campaigns to customers. Tesco Mobile has published a detailed media pack, available through mobile advertising