mobile advertising

03 April 2008 11:10

Smaato and MobiComp partner to provide operators with a new way of pushing personalised advertising to mobile subscribers

A new way of presenting mobile adverts to subscribers has been launched by MobiComp, a mobile computing and wireless solutions provider, and Smaato, a developer of ad-enabling technology for mobile phones.
 
The two companies have worked together

20 March 2008 10:30

Orange announces ad-funded content trial for 800,000 mobile users in the UK

Orange has announced the launch of a new advertisement-supported content trial on its mobile internet platform, Orange World. The move will see 800,000 of Orange's 15.6 million mobile customers given the option to download a variety of music

19 March 2008 11:05

Which handsets generate the most mobile ad requests?

Admob has released Feburary numbers for requests hitting its ad-server network globally. The stats show the numbers of ad requests made in five top country markets, as well as by regional territories. Admob breaks the requests down into

07 March 2008 10:45

M:Metrics launches 'first' mobile advertising tracking services in the UK

M: Metrics has unveiled M:Ad, its competitive tracking service for mobile advertising, in the United Kingdom, claiming to reveal the first definitive metrics for measuring mobile advertising inventory. The measurement firm reports that online retail companies such as

18 February 2008 11:47

mobilePeople launches targeted local mobile advertising

mobilePeople, the local mobile search provider, has added to its proposition for directory publishers with the introduction of its liquid Advertising Suite. The solution is designed to improve monetisation opportunities through presentation of contextually and geographically relevant mobile

22 January 2008 11:45

IMImobile announces 'first' fully integrated mobile ad platform

IMImobile, the provider of value-added services to mobile telecoms operators and content owners, has today announced that it has commenced pre-launch trials of its ‘Ad-Ring' mobile advertisement platform. Ad-Ring is said to be the industry's first fully integrated

22 January 2008 11:35

Amobee Media Systems and Vodafone Italia launch ad-funded mobile video

Amobee Media Systems has announced its selection by Vodafone Italia to offer ad-funded mobile video content to the operator's 29.1 million Italian customers.
 
The service, called FreeVideo, allows Vodafone Italia UMTS users to access a wide

18 January 2008 11:20

Yahoo! becomes exclusive graphical ad partner for T-Mobile's Web 'n' walk internet service

T-Mobile and Yahoo! have announced a strategic partnership which will see the first graphical advertising appear on T-Mobile's pioneering Internet service. Web'n'walk, which was the UK's first service to offer people unlimited access to the whole internet on