mobile advertising

09 January 2008 10:58

Wapple launches advertising package

Wapple says it has launched a quick and easy way for companies to get a mobile advertising campaign up and running based on its Wapple Canvas web-based tools for creating mobile web sites. The new Wapple Advert Package

08 January 2008 11:05

Operators' 2008 revenues threatened by mobile advertising warning

AdaptiveMobile, the security provider of mobile subscriber protection for enterprises and individuals, has today urged mobile operators to be prudent when planning how advertisers use their network this year, as the threat of unparalleled customer churn looms.

07 January 2008 11:07

Microsoft launches MSN mobile display advertising in UK

Microsoft has announced the availability of mobile display advertising on the MSN Mobile portal. MSN Mobile users in the UK will see banner and text ad placements across the mobile portal, and all the ads seen will conform

14 November 2007 11:59

Amobee Media Systems and Vodafone Spain launch mobile advertising

Amobee Media Systems has today announced that Vodafone Spain will be using its advanced operator-centric advertising solution to insert dynamic and interactive advertisements into Vodafone's portal, Vodafone Live!
 
Amobee's media solution will be used as a key

08 October 2007 10:37

TeliaSonera simplifies mobile surfing and launches a new advertisement channel

In the first quarter of 2008, TeliaSonera is to launching SurfOpen and a so-called value window. SurfOpen is an Internet tool that simplifies mobile surfing by staying in sight at the top of the mobile display in a

26 September 2007 11:55

Xiam announces Vodafone mobile advertising channel agreement

Xiam Technologies today announced its agreement with Vodafone Ireland to manage the technical and commercial inventory of its Mobile Advertising proposition as part of Vodafone's recently released Mobile Internet portal.

25 September 2007 10:42

Mobile Marketing Association publishes EMEA mobile advertising guidelines

The Mobile Marketing Association, which represents more than 450 companies across the mobile marketing ecosystem, has today announced the release of its Mobile Advertising Guidelines tailored specifically for the Europe, Middle East and Africa (EMEA) region. The guidelines

24 September 2007 09:31

DoubleClick launches new mobile ad serving solution

DoubleClick, a provider of digital marketing technology and services, has today announced the launch of DoubleClick Mobile, a new solution for media companies to extend their digital advertising business to mobile. The solution integrates the operational processes for