mobile advertising
Create your own RSS feed based on the topic 'mobile advertising'
Xiam announces Vodafone mobile advertising channel agreement
Xiam Technologies today announced its agreement with Vodafone Ireland to manage the technical and commercial inventory of its Mobile Advertising proposition as part of Vodafone's recently released Mobile Internet portal.
Mobile Marketing Association publishes EMEA mobile advertising guidelines
The Mobile Marketing Association, which represents more than 450 companies across the mobile marketing ecosystem, has today announced the release of its Mobile Advertising Guidelines tailored specifically for the Europe, Middle East and Africa (EMEA) region. The guidelines
DoubleClick launches new mobile ad serving solution
DoubleClick, a provider of digital marketing technology and services, has today announced the launch of DoubleClick Mobile, a new solution for media companies to extend their digital advertising business to mobile. The solution integrates the operational processes forVodafone Czech Republic launches mobile advertising with Amobee
Vodafone Czech Republic and Amobee Media Systems have announced the commercial launch of a new mobile advertising service. Using Amobee's Media System, Vodafone CZ will display advertising in its Vodafone live! portal, as well as its messaging services
Google launches AdSense for Mobile
Google has today announced the availability of AdSense for Mobile, a programme that contextually targets ads to mobile website content.
Nokia to acquire mobile advertising specialist
Nokia and Enpocket have announced that they have entered into a definitive agreement for Nokia to acquire Enpocket. Enpocket is a specialist in mobile advertising, providing technology and services that allow brands to plan, create, execute, measure andParamount Pictures and Renault speed up UK mobile advertising with ScreenTonic
Paramount Pictures and Renault are two of the major brands moving into UK mobile advertising with high profile campaigns run by ScreenTonic, the European mobile advertising company.ScreenTonic has been running banner ads as part of