Mobile World Congress 2011
Mobile marketing and the operator
Maja Lapcevic from mobile marketing services provider Internteq talks about advances over the past year in mobile marketing, and what operators should be doing to benefit from the mobile marketing opportunity.
"Brands are dedicating a lot more budget and paying a lot more attention to the mobile channel," she says. "Mobile operators have a huge opportunity. They have their subscriber bases in their hands and it's up to them to cultivate that asset by offering partners a chance to utilise this opt-in database, and to profile their subscribers so they are able to offer them relevant products and services."
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