End users clearly want m-commerce, and operators must support the speed and reliability necessary not only to retain customers but compel them to embrace mobile commerce as a value-added service. Part two of a three-part series addresses the evolution of m-commerce.
Tellabs presents part one of a three-part series: Mobile Commerce: Driving Change for Mobile Backhaul. Narrated by Gabriel Brown, Chief Analyst for Unstrung Insider, part one explores the current state of mobile commerce and the demands of end-users.
This white paper presents a review of numerous independent research studies that show that tactile feedback (haptics) can be used to:
• Provide a new way to interact with phones and network services that can be as powerful and useful as the sense of touch itself
• Improve user performance (speed and accuracy) and reduce complication and stress
• Increase user satisfaction, because people prefer tactile feedback in their mobile phone interactions
• Enhance the subscriber experience by making phones more intuitive and usable and services more satisfying and sticky