Contextual Messaging – New Mobile Service Frontiers with Instant Messaging and Presence
Mobile Instant Messaging (MIM) is an enhanced, Presence-enabled messaging service and provides operators and service providers with one of the largest business opportunities since the launch of SMS - not just as a service in its own right, but also as a key enabler for the digital content economy.
Rather than replacing voice or existing messaging technologies in the short term, MIM represents a complementary and additional form of communication that can be used as a building block for converged communication services in the future.
Indeed, Frost & Sullivan predict that MIM will be the next revolutionary mobile messaging service, with a potential market value of $6.1bn by 2012.
This White Paper examines the opportunities and challenges when launching a MIM service, and the options that operators need to factor in when building a solid business strategy for an enhanced messaging service.
To learn more about Colibria, and how they can provide operators and service providers with extensive expertise and support in evolving their messaging strategy to meet consumer demands, visit http://www.colibria.com/
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