O2 enters offers market with Priority Moments


O2 has announced that it is entering the offers market by launching a service that allows users to access partner offers and discounts on their mobile.

O2 Priority Moments will work as an app, or by browsing a mobile site, allowing a user to see what offers are available by location, distance and preference. A user can scroll through and list preferences, or view offers by location.

It is important to note this is not a push service, like the O2 More opt-in text alert service O2 has going with Starbucks and Co-op for example. Instead, it's more of a Groupon type service, that brings offers from brands and businesses to users.

At launch, O2 has 30 partners signed up, representing 3500 high street outlets and the serviceis available for O2 customers to download or access through their phones by texting ‘moments’ to 2020. O2 said that the service "goes beyond current voucher schemes" by combining deals with "enhanced experiences" such as early access to sales, or other offers.

“The key word here is priority," Sally Cowdry, O2 Marketing and Consumer Director. “This is not a tactical programme of one-off deals – it’s about building a long-term, nationwide service that benefits both our customers and our partners. With Priority Moments we are bringing our customers exclusive, special offers and experiences from their favourite brands in a way that works for them. The combination of mobile, great offers and experiences by trusted companies with long term partnerships creates what we believe is a special service.”

You can see a demo of the app here: