Telefonica employees to take own medicine on NFC

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One thousand employees on a Telefonica campus in Madrid will use mobile NFC services during their working lives, as Telefonica continues to promote NFC usage.

A release from Telefonica said that employees at its District C site (to be renamed District NFC) campus would be given Samsung NFC phones and would be able to use them to gain access to the site and pay for food on campus. in time the number of participants in the project will be increased to include all 14,000 employees on site.

Partners in the project include Autogrill,Bankinter, BBVA, G&D, La Caixa, Oberthur, Samsung, Sermepa and Visa.

Telefonica said that its “Mobile Shopping Sitges 2010” trial had resulted in customers carrying out 30% more e-transactions, with  a  23%  increase  in  average purchase per user with their card.