In a showcase of the potency of "intelligent broadband controls" in mobile and convergent networks, a 'cookbook' of use case 'recipes' - using the 'ingredients' of service, policy, subscriber and device controls - formed the core of Bridgewater Systems' presence at Mobile World Congress 2011 in Barcelona.
The centerpiece of the theme was an extensively researched white paper, the Bridgewater Intelligent Broadband Controls Cookbook. It explains how intelligent broadband controls can be used to achieve specific objectives including: transforming networks to meet mobile data growth demands, innovating with new services to drive customer loyalty and new revenues, while optimizing existing networks to ease congestion.
The Bridgewater Intelligent Broadband Controls Cookbook features a number of pioneering recipes including tiered services, new pre-paid services, machine-to-machine (M2M) services, customer loyalty programs, intelligent offload, and policy-enabled video optimization.
David Sharpley, Senior Vice President, Bridgewater Systems said: "Bridgewater Systems has unparalleled experience in delivering intelligent broadband controls solutions to operators around the world and we are at the forefront of leveraging these controls to create new, flexible services that delight subscribers and increase operator revenues. With pressure increasing dramatically on networks due to the growth of mobile data, coupled with the real need to deliver service innovation, Mobile World Congress 2011 is the right forum for us to unleash these capabilities to global operators."
Chetan Sharma, Founder and President, Chetan Sharma Consulting added: "In terms of service model evolution, we are still in the early stages of the ecosystem development. As we move to an all-IP 4G network infrastructure, we are likely to see further innovation so that the service models keep the correlation between the network costs and consumer needs in harmony. Mobile operators will have to continuously figure out ways to enhance consumers' lives with mobile data services and to extend customer lifetime value. The operators' core competitive advantage will come down to how they manage their networks and consumer expectations over the course of this decade."