Mobilaris and Ericsson deliver location based services to Russia

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Mobilaris and Ericsson deliver their Location Based Solution Services (LBS) solution to ZAO Sonic Duo (MegaFon-Moscow), operating in the Moscow area for Russian nationwide mobile network MegaFon.

Mobilaris, the Swedish mobile Internet positioning specialists, today announced that it has, in partnership with Ericsson, the leading telecom solutions providersupplier, been selected by MegaFon-Moscow, Russia, to deliver a mobile Internet serviceservice layer platform for deployment of location-based mobile services.
 
Ericsson and Mobilaris won this contract as a result of the tender on LBS solution. In accordance with the agreement signed by three parties, Ericsson delivers to MegaFon-Moscow its LBS solution based on a combination of hardware and software, and Mobilaris supplies its middleware platform for the integration of applications into the operator’s network.
 
Location-based services are forecasted by many analysts to be one of the most important sources of revenue for the operators. Location information is one of the key enablers for different new services in 3G networks.
 
MegaFon-Moscow, as one of the leading LBS operators in the world, has a history of launching many commercially successful applications combined with innovative marketing campaigns. As part of MegaFon-Moscow’s LBS evolution, the market leading LBS Middleware Pacific Ocean™ from Mobilaris is being installed.
 
Location-based services are forecasted by many analysts to be one of the most important sources of revenue for the operators. Location information is one of the most important enablers for different new services in 3G networks.
 
”Mobilaris and Ericsson have proven to deliverdelivered LBS to the other markets  with great success and MegaFon-Moscow is convinced that these companies will bring valuable experience and support to the roll-out of LBS in the Russian market today and tomorrow” - says Leonid Denisov General Director at MegaFon-Moscow. 
 
Mobilaris' core business is to enable operators to create, launch, manage and market mobile services in a faster, safer and more cost efficient way than ever before, by providing a secure investment in the Pacific Ocean™* Service Management Platform. The platform bridges end-user services (Voice Controlled, SMS, MMS, WAP, and Web) and Ericsson’s LBS solution, integrated into the operator’s network. 
 
MegaFon-Moscow will, as part of the delivery, receive a complete toolkit for developing new location-based services with an innovative "plug and play" structure, allowing mobile services to be launched in weeks rather than months. MegaFon-Moscow is now able to allow third party service providers to offer its customers location-based-services in a secure way.
 
"Operators investing in Pacific Ocean™* gain the advantage of significantly lower internal costs for development and resource allocation," said Björn Westerholm, Mobilaris' CEO. "The agreement with MegaFon-Moscow is further evidence that Mobilaris is a world leader in LBS” he added.
 
“We are proud of this first LBS solution supply to Russia,”- said Eddie Ahman, President of  Ericsson Russia. – I believe that Ericsson’s innovative solutions will support our partner – MegaFon-Moscow – to successfully implement many more useful services.”

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