Record number of WAP pages viewed
March 2004 saw the highest recorded number of WAP pages viewed in one month since counting began in September 2002. 1.4 billion WAP pages impressions were viewed in the UK during March 2004, according to figures announced today by the Mobile Data Association (MDA). This shows an increase of over 130 million on February and provides the highest monthly figure yet recorded.
The total, from GSM Network operators O2, Orange, T-Mobile and Vodafone, takes the daily average to 45 million, more than doubling the daily average of 18 million for the same period last year. In 2003, 9.2 billion WAP pages were recorded - for the year ahead the MDA forecasts continued growth with WAP page impressions expected to reach a total of 13 billion for 2004. The MDA will monitor the situation with a monthly statistics review - every month the MDA will post the numbers along with a reconsidered forecast for the 2003 figures on its website www.text.it.
MDA Chairman, Mike Short, commented: ‘These figures illustrate a growing interest in accessing the web via mobile and downloading a variety of content via WAP technology.’