Demos HSPDA to interested customers
Motorola today announced the opening of the EMEA Motorola Innovation Centre in its facility in Swindon, in the UK. This new centre is the latest in a series of Motorola initiatives designed to demonstrate mobile communications technologies to the end user and to assist customers when choosing technologies appropriate to their subscriber needs.
The newest technology to be showcased at the innovation centre is Motorola’s High Speed Downlink Packet Access (HSDPA) solution which marks improved performances to UMTS bringing mobile broadband to the consumer with a simple, cost-effective upgrade to the network. HSDPA enables, for example, a five-fold increase in downlink data speeds and lower power consumption. This means that consumers can enjoy more robust applications, while network operators benefit from a more efficient network and lower hardware investment.
Other technologies that Motorola will be showcasing in the Swindon Innovation Centre include:
• Push-to-Talk over Cellular (PoC) with demonstrations, for example, of one-touch communications between individuals or ‘buddy’ groups
• 3G including videos calls, video downloads and streaming as well as simultaneous voice and data calls
• Public WLAN; private WLAN and Voice over WLAN demonstrations
• Other technologies on show include the Motorola SoftSwitch (MSS) and Enhanced Data rate through GSM Evolution (EDGE) solutions.
“For a mobile operator planning its business strategy, the ability to test and compare real system performance is critical and to be able to experience it first hand in a live working environment is crucial,” said Margaret Rice-Jones, corporate vice president, Motorola Inc. and general manager, Motorola’s Global Telecom Solutions Sector, EMEA.
“This new facility signifies our commitment to working closely with our customers and partners to bring new communication solutions to the market to enhance consumer experience.”
Commenting on the announcement, Chris Clark, CEO BT Wireless Broadband said, “Working with Motorola for the past few years on BT Openzone, we have been firsthand witnesses to Motorola's innovative approach - something we also value highly. By opening its first Innovation Centre in Europe today, Motorola continues to be at the forefront of innovation and we look forward to working together in years to come.”