Cross network, wholesale MMS extends mobile marketing opportunities
In a move that will open up the MMS market to brands looking to extend their mobile marketing presence, Netsize has been selected as a preferred partner in the launch of O2's cross-network wholesale MMS offering.
MMS, also referred to commonly as picture messaging, delivers a total communication experience, allowing personalised multimedia content such as images, audio, text, video and combinations of these, to be delivered on a compatible mobile phone.
O2's wholesale MMS service is the first of its kind in the UK and will provide companies with a cross-network channel to deliver rich media mobile campaigns and content to consumers.
"O2 and Netsize have worked together for several years in jointly delivering SMS services and we are sure Netsize will repeat its success in the MMS arena," commented Sandy Ryrie, Head of Messaging O2. "O2 continues to build on its policy of developing and strengthening the mobile data market by partnering with specialist service providers such as Netsize. Netsize's international experience and customer portfolio of leading brands puts it in a strong place to make the most of the opportunities presented by MMS."
"The success of wholesale SMS is well documented," explains Paul Naldrett, Country Manager at Netsize. "Increasing numbers of organisations now treat the mobile channel as a serious element of the marketing mix, with response rates far higher than many traditional forms of marketing and advertising. MMS takes this to the next level, adding rich media functionality to an already powerful technology. There are significant branding and revenue opportunities available to those companies ready to create innovative campaigns that really leverage MMS values."
The opportunities for companies to use MMS to communicate with their audiences are still being explored and extend across broadcasting, media, corporate and even the public sector.
The service is available now and covers all UK networks (except for 3). Netsize's portfolio of both SMS and MMS services comprises complete content hosting, delivery and billing. Further information about the opportunities for MMS are available in the recently published Netsize guide 'Developing the Multimedia Mobile Market'. The guide is available for download at www.netsize.com