Simpay appoints new CEO to drive commercial launch strategy

News

Simpay, the universal payment scheme that will enable consumers to make purchases with their mobile phones, has announced the appointment of David Taylor as Chief Executive Officer from 1st February 2005.

Taylor joins the executive team with full responsibility for running the company and driving the company’s commercial launch strategy. He brings a mix of both mobile and payments industry expertise to Simpay, coupled with a strong track record of growing successful consumer brands.

Before joining Simpay, Taylor was Vice-President of Consumer and Small Business Marketing at Orange UK, where he was accountable for the growing revenue, lifetime value and loyalty of Orange customers. During his five years at Orange, his responsibilities included customer propositions, customer relationship management, product development and multimedia operations. He also led the development and commercialisation of a wide range of voice, data and multimedia propositions and services. Prior to Orange, Taylor worked for the electronic cash scheme, Mondex International, in a variety of roles including product management and business development.

Taylor’s appointment comes as the company is maturing from an organisation that was focused on developing and building the Simpay system and technology infrastructure, into one concentrating on operational services and its commercial launch.  As well as ensuring the successful consumer launch of Simpay across Europe (due later this year), Taylor will be tasked with further boosting Simpay’s operator membership. Millions of subscribers worldwide will be reached via Simpay’s existing members - Orange, Telefónica Móviles, T-Mobile and Vodafone.

David Taylor commented: “Simpay is one of the most exciting companies in Europe and promises to rapidly stimulate growth in the wider m-payment sector. I’m looking forward to driving the launch of the service and to continue to establish Simpay as the brand synonymous with m-commerce in Europe.”

Taylor succeeds Tim Jones, former CEO of Simpay. Jones will continue to act in an advisory capacity to the company.