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    HomeNewsRubberduck rides mobile TV waves with Telenor

    Rubberduck rides mobile TV waves with Telenor

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    Rubberduck Media Lab, a Mobile Media Company, today announced that the company’s studio:1 platform has been further deployed by mobile operator Telenor to bring all live, streamed content from Norway’s three leading television channels, to the country’s expanding 3G audience.

    The fully-featured studio:1 platform provides the best possible streaming television experience for users who, until now, have been unaware of the capability of their handsets to receive live television content. Content will be delivered live across Rubberduck Media Lab’s Studio:1 platform from the Norwegian Broadcasting Corporation (NRK), TV2 and TVNorge including audience favourite reality series ‘71° North’.

    “Many subscribers have until now been unaware of trying television on their mobiles,” observed Gavin Whyte, CEO, Rubberduck Media Lab, a Mobile Media Company. “There is a core audience of some 30,000 viewers who have already accessed NRK broadcasts via studio:1 for the past 18 months in Norway. But this further deployment of studio:1 marks a major effort to educate subscribers as to just how simple it now is to watch their favourite programmes wherever they may be.”

    Rubberduck’s network-agnostic service also overcomes the problem of digital rights management facing channels wishing to stream live broadcasts to mobile phones. studio:1 contains a scheduling feature that automatically identifies content with unsecured mobile rights and reschedules the broadcast by swapping in alternative content. This has already proved a key element of service development with the broadcasters and operators securing the mobile rights to key programming.

     “Telenor’s support for TV to mobile services as a new medium for delivering entertainment and information to any location, perfectly gels with our belief in the importance of mobile video as a cornerstone of Mobile Media’s strategy as The Personal Broadcaster,” said Karsten Hauge, Chief Executive Officer, The Mobile Media Company. “Alongside cinema, internet and television, the mobile phone is now the fourth screen in our lives, and as Norwegian viewers are discovering, the opportunity to view favourite programmes while on the move is a truly liberating experience.”

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