Google launches AdSense for Mobile

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Google has today announced the availability of AdSense for Mobile, a programme that contextually targets ads to mobile website content.

AdSense for Mobile also gives AdSense publishing partners the ability to earn revenue from their mobile websites through the targeted placement of mobile text ads. With the programme, advertisers can connect with the growing number of mobile publishers, ultimately providing users with an enhanced mobile experience that helps them find what they are looking for more quickly and efficiently whilst they are 'on the go'.

Sean Cornwell, Senior Product Marketing Manager of Google UK, said: "With AdSense for Mobile, the reach of the Google content network is extended to the mobile platform. AdSense for Mobile provides a valuable way to connect mobile users with the right ad at the right time as they seek information on the go, whilst offering publishers another way to increase their revenues".

AdSense for Mobile is intended for AdSense partners who have created websites specifically for mobile browsers, and who want to monetise their mobile content via contextual advertising. Like Google's other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers' mobile websites and delivers text ads that are relevant to the websites' audience and content. Publishers earn money whenever mobile users click on the ads.

AdSense for Mobile will be available in the UK, France, Italy, Germany, Spain, Ireland, and the Netherlands.