Spin3 to expand product offering for International Marketing Concepts And Innovation


Spin3, a leading provider of mobile gambling solutions powered by Microgaming, the online gaming software provider, has announced a deal with International Marketing Concepts and Innovation, a Netherlands-based company active in realizing and supporting successful projects and concepts to New Media, Telecom's and ICT-organizations. Under the deal, Spin3 will provide IMCI with the SpinLite suite of stand-alone, play-for-fun casino style mobile games later this year.

IMCI's main expertise is in providing lotteries with creative ideas for interactive SMS-games and TV programming. In addition, they specialize in supporting companies in the electronic distribution of prepaid payment processing solutions. SpinLite will now extend the product line for their customers who provide games, ring tones, wallpapers and music to leading mobile operators in Scandinavia and the Benelux-region. The deal with Spin3 marks the first time it has branched into the fast growing wireless casino market in order to enhance the varied product portfolio that now includes the following casino style games: Tomb Raider Video Slot, BlackJack, Roulette and Video Poker.

Michael Boevink, CEO of IMCI says: "The SpinLite suite of play-for-fun games is perfect for us as it provides a ready made games platform allowing us to expand the product offering to our customers and, most importantly, penetrate new markets and expand our revenues. The popularity of casino style games is rapidly increasing and Spin3 has provided an ideal opportunity for us and our lottery customers to introduce such games into the growing world of wireless content. We look forward to our partnership with them."

Matti Zinder, Head of Spin3 says: "Winning such an interesting client with marketing knowledge and experience in both the mobile and lottery business is further proof of Spin3's leading position in the mobile gambling market, which is continually growing.  Spin3 offers total mobile casino solutions and that includes high-quality play-for-fun games, which are highly sought after by mobile content aggregators. We are being approached by more and more content aggregators and marketing companies who see the future and value in mobile gambling. The mobile industry is fast developing into an entertainment hub for consumers, so the chance to play-for-fun or for real means that consumers really can be part of an exciting casino whilst on the move."