Livetime V1.3 has been launched commercially by Metricell. Livetime is a software platform which is said to have been specifically designed for wireless operators and MVNO's to deliver intelligent analysis and reporting to target increased operator revenues and profitability. The product is said to put the very latest data warehouse and data mining technology on the desktops of financial analysts and commercial managers across any organization, delivering essential business intelligence. The product has been designed and developed by Steve Mockford and Philip Caiger, the co-founders of Aircom International.
Commercial areas targeted by Livetime include: Increase Subscriber Revenues; ROI Analysis and Optimisation, Maximise Customer Retention; Campaign Management; and Maximise Each Marketing Opportunity. New Livetime functionality includes an extended business solution library, full subscriber facts and measures, GIS display and targeted prepaid subscriber user analysis.