Spanish MVNO fonyou.com aims for 2008 launch

Following the recent signing of an agreement with Telefónica that enables the company to offer services as Mobile Virtual Network Operator (MVNO), fonYou has opened up negotiations with potential Spanish and international investors to finance its launch plans. fonYou will start to operate in Spain in 2008 and expand to other European and Latin American markets from 2009 onwards.
fonYou’s service offering will change the way customers use their mobile phones because it integrates innovative, web-based services with traditional mobile telephony. This new business concept made it possible to reach an MVNO agreement with Telefónica, the leading Spanish telecom operator whose mobile network is perceived to be the best in terms of both coverage as well as quality.
“Considering that fonYou’s international expansion is a key element of our strategy, we are even more pleased to have reached an agreement with Telefónica, one of the leading global telecom players and has an important international presence,” says Fernando Núñez Mendoza, CEO  and one of the founders of fonYou.
Through the integration with web-based services fonYou will make the use of its mobile telephony services more convenient and also give more control to its customers. fonYou’s main target segment are internet users. 45% of Spanish households have internet access and there are more than 8 million broadband connections. Around 22 million people in Spain access the internet on a regular basis.
fonYou will operate and control its own core network infrastructure which is why the company will be able to develop and introduce innovative services that do not yet exist in the market. The idea behind these new services is that the customers and not the operator will be in charge by giving the customers complete control over the set-up (including cancellation) of their services. Last but not least, fonYou will take special care to ensure that its customer service is always proactive and of the highest quality.