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Vodafone and MySpace team up to create an online global interactive platform


Vodafone and MySpace have today announced the launch of an online global interactive platform, "Vodafone Music Reporter", which will expand Vodafone's music activity and continue to deliver a music experience to Vodafone customers. The "Vodafone Music Reporter" interactive profile, hosted on MySpace, builds on the collaboration of both companies which began in 2007 with the launch of MySpace on Vodafone mobile internet.

Vodafone will use the profile to share its existing music initiatives, including summer festivals such as Music Unlimited Cologne in Germany and Vodafone TBAs in the UK. The "Vodafone Music Reporter" profile will also feature user generated content to help create communities for all music fans initially in Germany, Spain and the UK with Italy to follow in the next few days.

Music fans in the UK, Italy, Germany and Spain can click and start sharing their music experiences, upload and download content including pictures and videos related to Vodafone Music Unlimited events. Members of the "Vodafone Music Reporter" community will be able to interact with their fellow users through a blog featuring regular updates on Vodafone Music Unlimited activities.