Rapid Mobile Media, a provider of mobile application and service delivery software platforms, has announced that the Gamesys Group has licensed its ThinkPhone and Active Provisioning platforms to extend its leading online gaming experiences to users' mobile phones. Using Rapid Mobile's software Gamesys is able to deploy an extensive catalogue of high-quality interactive gaming applications to all handset types, safe in the knowledge that the Active Provisioning platform will ensure the optimal experience for the broadest range of users.
Rapid Mobile's ThinkPhone software and method allows a single version of an application to be developed, while the Active Provisioning platform delivers it over the air to any type of mobile phone. The platform optimises the deployed components by referring to the extensive integral device capability database, itself automatically extended as and when new handset types are encountered. By using the platform both the effort required to develop and test a mobile application, and the time to bring an application to market are minimised whilst ensuring that the application can reach the broadest possible set of users. Rapid Mobile's patent-pending software technology is said to completely eliminate the need for porting, changing the economics of mobile deployment.
"The Rapid Mobile provisioning platform is enabling Gamesys to continue providing the highest quality and most enjoyable interactive gaming experiences as we extend our portfolio of titles to mobile users," said Steve Clark, Gamesys' Director responsible for mobile. "We are able to focus our efforts on delivering exciting games in conjunction with the entertainment industry's largest brands whilst Rapid Mobile's technology provides the automatic delivery and robust end-to-end security that will enable us to maximise market penetration. We took great care in selecting our mobile technology partner and are delighted with the capabilities that Rapid Mobile has provided us as we seek to take a leadership position in mobile gaming".
The Gamesys Group owns the Jackpotjoy brand – said to be the UK's leading online instant win and bingo site with over two million UK players which pays out winnings of over £80 million every month. Members are offered a range of over 80 games from bingo, casino, instant win and slots categories.
"With recent advances in handset technology, and reductions in data charges, 2008 is shaping up to be the ‘year of mobile'" said Noel Hayden, CEO of Gamesys Group; "we are developing an exciting range of quality products which are all based on our existing Jackpotjoy game portfolio – the games will be seamlessly integrated with our web offering meaning that members can use the same login and wallet on both mobile and the web and play the same games for the same progressive jackpots, giving players the chance to win some of the biggest mobile jackpots anywhere."
"The graphically rich and highly interactive games from Jackpotjoy are a natural for extending play opportunities through mobile phones," said Jeremy Copp, CEO of Rapid Mobile Media. "With Jackpoyjoy's strong brand reputation and extensive user base and the mobile delivery capabilities provided by Rapid Mobile, we expect our relationship with Gamesys to demonstrate how significant revenues can be derived from mobile gaming."
Rapid Mobile says it has extensive experience of automatically provisioning applications to thousands of different handset variants to provide easy to use, secure mobile services for the betting and gaming industries.