AdMob, the mobile advertising marketplace, has released its July statistics from its mobile advertising network. The data reveals that total the total number of ad impressions on the AdMob network increased by 10 per cent over June to 3,991,772,572 ads worldwide.
According to the figures, Nokia and Openwave are the top browsers in the AdMob network, with a with 34 per cent and 29 per cent share respectively. On a global basis, Windows Mobile, BlackBerry, Palm, and Safari (Apple) all had less than five per centmarket share.
This month's report also focuses on the increasing use of the mobile Internet in Africa, with particularly strong growth in Nigeria and Egypt. AdMob has seen traffic increase 21 percent since the company began tracking the African market in Q1 2008. The report also noted that the Nokia dominates device market share throughout Africa, with 50.6 percent of the market.
Other key data from the report: - Traffic from Smartphones continued to increase, while 25.6 percent of worldwide ad requests were from Smartphones in July, up from 24.3 percent in June - The Nokia N95 has overtaken the SonyEricsson k800i to be the top device in the UK with an 8.3% market share in July