The Sicap Device Management Center was launched last month as Telefónica O2 Czech Republic service "O2 Settings".
The platform automatically detects devices in the O2 network and sends them settings for services the customer is provisioned for, such as MMS and WAP browsing. The platform runs in real time and the setting is usually received within one minute of detection.
The Sicap platform has responded to the mobile customer frustration with complex settings on sophisticated new-generation devices. Now that the majority of Telefónica O2 Czech Republic customers have devices capable of advanced multimedia messaging and IT services, the operator has chosen the Sicap Device Management expertise to ensure new customer devices are "off the shelf-ready to use" and that they are maintained throughout their lifecycle. The process is fully automated, keeps history of used devices and sends setting only to subscriber devices which were not previously set. In parallel, a back office interface enables Customer Care to handle settings on-demand.
The "O2 Settings" seamless settings delivery service enhances the brand image of the operator and customer confidence in network services. There is no other operator on the Czech market which offers setting service upon automated detection.
Financial gains for the operator are twofold. A reduction in individual customer enquiries significantly cuts the cost of customer care, while an increase in service take-up boosts ARPU.
According to Petr Kavan, Service manager of Telefónica O2 Czech Republic, "The Sicap platform is a reliable and scalable tool for us to progressively roll-out seamless device management services. Our usage of Sicap technology will not only set our customers devices, but notably enhance the targeting of our marketing offers."
According to Ruth Stockinger, Global Account Manager at Sicap, "Telefónica O2 Czech Republic has implemented our open standards platform which reads OMA-DM continuous provisioning protocol for advanced device management services. We are proud to accompany Telefónica O2 in the development of their services."