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    HomeNewsOn Demand Group enters mobile video market with Mobix Interactive acquisition

    On Demand Group enters mobile video market with Mobix Interactive acquisition

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    On Demand Group, a subsidiary of on-demand television lspecialist SeaChange International, has extended its content aggregation and management services to the growing European, Middle East and Africa mobile video market with the acquisition of Mobix Interactive. 

    Mobix is a provider of mobile video and TV services to some of the region's largest carriers, including O2 and 3 in the U.K. and Vodacom in South Africa.  Using its proprietary mobile video and TV platform, Adrenalin, and core media services, Mobix enables the deployment of premium and ad-enabled mobile video and TV services.

    ODG delivers end-to-end on-demand service creation, content aggregation and management for television companies including Virgin Media, Telekom Austria, OTE and TTNET, while Mobix's managed service approach brings al business model within the mobile media industry. The acquisition agreement, completed last week, is said to make ODG the only full-service partner to enable managed network owners to tap into both markets.  Further, ODG intends to bring to mobile carriers its content rights management, distribution and retail marketing capabilities, which are reflected by the company's large stable of relationships with top-tier studios such as Paramount, NBC Universal and Warner Bros., as well as major record labels, television networks and regional content producers.

    ODG's London-based, full service television centre and European headquarters will integrate Mobix's nearby operations and workforce.  ODG managing director and SeaChange senior vice president Tony Kelly is heading the strategic expansion.   

    "SeaChange, ODG and Mobix customers are setting their paths to supply high-quality video experiences ubiquitously and we've responded with the perfect dovetailing of complementary solutions and expertise from a single partner to capture the new markets," said Kelly.  "We're particularly excited about the proven and unique advantage that Mobix technologies provide in integrated advertising, and the seamless support of hundreds of handset models and disparate mobile media formats, thereby ensuring a deep and rich selection of on-demand content for any subscriber."

    Kelly added, "The overall positive synergies of the companies' products and services are extensive, putting ODG in a uniquely advantageous competitive position to support its customers across video platforms."

    Damian Mulcock, CEO of Mobix Interactive, said, "I am very excited by the future and the prospect of working within SeaChange and ODG, as I firmly believe that three-screen convergence is now upon us and is a key requirement for all of our customers. It's a compelling solution for consumers to interact seamlessly across a number of environments which is why we believe so strongly in the combination."