Celltick, a provider of idle screen mobile marketing, has announced the launch of livescreen.com, claimed to be the world's first web-based ad server which allows local and global advertisers to purchase idle screen advertising in all markets where Celltick's LiveScreen Media platform is operational. The platform was built in collaboration with BidVertiser an international ad network using a proprietary ad serving platform.
Celltick's LiveScreen Media allows millions of users around the world to receive entertainment, news, sports, business and lifestyle teasers, as well as advertising and operator promotions, direct to the idle screens of their mobile handsets. The content broadcast to each customer is segmented according to their historical responses, geographic location, the time of day and individual demographics – ensuring that all content is relevant to the person who receives it.
This announcement is part of Celltick's stated media strategy. The first phase was to shift its business model from selling technology to managing a media channel for operators. These services have already achieved critical mass in their respective markets and are currently covering over 20 million users.
LiveScreen Media allows advertisers to place idle screen advertising campaigns prompting an immediate response from interested consumers. Advertisers who have already taken advantage of this unique media channel include Coke, America Express, Unilever and Honda. With the launch of livescreen.com, long tail advertisers will now be able to participate in idle screen promotions as well.
A recent survey conducted among LiveScreen Media users indicates that 19% of customers were exposed to advertising on the idle screen during the last 3 months.
– 43% of LiveScreen Media users are between the ages of 25-35, 40% are between the ages of 14-24.
– 65% of LiveScreen Media users are male, 35% female.
When examining users' attitudes towards advertising, the majority (57%) indicated that the most appealing proposition by advertisers on the idle screen is a discount on the advertised service or product.
Stephen Dunford, CEO of Celltick, said: "Celltick is proud to be launching a global ad network specifically for the idle screen. The idle screen represents one of the biggest mobile advertising opportunities in the coming years, and we are already well placed to serve ads to millions of mobile customers around the world. livescreen.com provides a central hub for advertisers of all sizes to interact with customers on a local, personalized and timely manner."