Gigafone, a mobile services group, has today announced that it is introducing a unique new mobile advertising service in partnership with E-Plus Group, Germany's third largest mobile operator.
The service is branded "GIGAFONE" and based on the Gigafone Ringmate service, already launched in Russia and Asia. The GIGAFONE service will be open to all subscribers on the E-Plus network and accessible via the company's new mobile content platform www.beta2go.de
More than 20 advertisers representing industries such as electronics, fashion, designer products, automotive, arts and media will be part of the GIGAFONE service for launch.
For E-Plus, GIGAFONE will provide the operator's subscriber base with a way to receive advertisements relevant to their lifestyle choices on an opt-in basis. In return the users will be incentivised by pre-pay top ups or vouchers, depending on the number of advertisements they view. Users have full control over the type of advertising they receive, via a simple sign-up process on the handset.
According to Gigafone, one of the real benefits for advertisers is that they can define targeted campaigns with banners to be downloaded and shown dependent on the subscriber's profile. Advertisements are non-intrusive, and are displayed in a dynamic, full screen fashion during an incoming call or SMS, with a direct response ability (click-to-call, click-to-website) shown with each advertisement. GIGAFONE is offered to subscribers for free, enabling brands and media owners to engage with subscribers eager to be rewarded and stay connected to the latest trends and fashions.
"Gigafone looks forward to a fruitful partnership with the KPN group starting now with E-Plus in Germany. Text messages and voice calls are two services that almost everyone uses and understands. We looked to leverage this with a unique full screen offering to engage opt-in subscribers with a rewarding service through our unobtrusive trigger," said Gregory Khaldey, Chief Executive and President, Gigafone.
Gigafone will also be launching its new Ochre digital advertising solution with nine partners at Mobile World Congress in Barcelona.