European 2D barcode specialist establishes US sister company
MTag SAS, the European specialist in technology and services for mobile 2D barcodes, has announced the appointment of William ‘Chip' Hoffman as CEO of Mobile Tag, Inc., a Delaware Corporation focused on expanding the use of the technology.
Headquartered in Atlanta, Georgia, Hoffman is responsible for expanding the use of the company's 2D barcode technology solution mobiletag in the marketplace. Hoffman will position Mobile Tag, Inc to supply Mobile Operators, Advertisers, Brands, Retailers, and others with a single, globally-ubiquitous source for mobile barcode technologies and services.
Hoffman has twenty-five years of global Entertainment, Media and Communications (EMC) experience. He was directly responsible for the large-scale operations of mBlox, Dobson Communications, Advanced TelCom Group, Sprint and Logix Communications Enterprises. He has worked closely with companies like Publicis, Interpublic Group, BBDO-Omnicom, and others on interactive advertising using mobile telecommunications technology.
More recently he was CEO of NeoMedia Technologies, Inc, where he helped develop a global technical and financial system for mobile barcodes. Prior to that, Mr. Hoffman engineered the creation of mBlox, Inc. the world's largest mobile transactions network, and as its CEO served in London, Atlanta and Sunnyvale, CA. He was instrumental in developing the strategy to reorganise, restructure, and then rapidly grow the business to over 180 countries. mBlox serves more than 2 billion mobile subscribers and 500 wireless Operators around the globe including Vodafone, T-Mobile, Verizon and AT&T, creating the world's largest provider of messaging infrastructure.