Sony Ericsson Mobile Communications has signed up Player X Distribution, a division of mobile media company Player X, to aggregate video content on Sony Ericsson's Fun & Downloads content and application service.
Player X will supply Sony Ericsson with an ongoing schedule of video content from its portfolio of entertainment including brands such as Hellboy and Stan Lee's 7th Portal. Sony Ericsson's Fun & Downloads channel is accessible through Sony Ericsson mobile phones across Europe.
This is a further move into the rapidly growing off-portal mobile video market for Player X and is said to mark another coup for the distribution arm of the company following the success of the 100% Mobile portal on O2 UK .
"We have always believed that the handset is the true off-portal market and this deal with one of the most innovative handset makers in the world underscores how committed we are to this increasingly important sector," said Tony Pearce, Player X CEO.