(That's Ireland, by the way)
mBlox, the mobile messaging transmission and billing specialist, today announced the next step in its international expansion plans with the launch of cross-carrier Premium SMS services in Ireland.
mBlox is the only major messaging service provider in Ireland, and around the world, to focus exclusively on the commercial and technical complexities of A2P messaging. The result of this focus is that mBlox has developed the most trusted and resilient messaging network for SMS delivery and billing. Irish mobile content providers, application service providers and enterprises will now be able to access mBlox's Mobile Transaction Platform for reliable local and international Premium SMS services, as well as mBlox's suite of global, carrier-grade, SMS delivery services.
In addition, mBlox's existing global customers can extend their relationship with mBlox to cover one of the most sophisticated mobile markets in Europe. According to the Commission for Communication Regulation (Ireland):
Ireland has the highest average revenue per user (ARPU) in Europe
- EUR47 per month vs. EUR31 European Average
- 76% of all mobile phone users are pre-paid
Ireland is a nation of "texters"
- An average of 89 SMS are sent per user per month
- 65% of all mobile owners send and receive SMS
- 95% of 15-24 year olds send 5 SMS per day
- 25-34 years olds send, on average, 3 SMS per day
The Irish mobile market is still growing!
- Number of SMS sent increased by 22% in 2004
- Mobile phone penetration increased by 6% to 94%
"It was a very logical step for mBlox to extend its Premium SMS service in Ireland in order to round out our strong presence across Europe and the United States," said Brandon Trollip, mBlox Product Marketing Manager for Ireland and UK. "A number of our clients, especially those based in the UK, were interested in expanding their own businesses to Ireland. With the mBlox Ireland PSMS service we will provide both our customers, and the operators, with significant new revenue potential."
Andrew Bud, Executive Chairman of mBlox, said: "Ireland was an important market for mBlox to service, both for in terms of the development of the local market and the extra value it brings to our existing clients. mBlox's Ireland PSMS service is just the latest demonstration of our commitment to serve the needs of the international market for mobile content and services."