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Complexity is preventing uptake and usage of mobile applications and services, according to a survey of US and UK consumers commissioned by mobile device management (MDM) specialist Mformation. 95% of consumers surveyed indicated that they would be more likely to try new mobile services if setup was easier. Complex setup issues are also preventing 45% of people from upgrading to new, more sophisticated mobile phones. Moreover, 61% of these mobile users say phone setup is as frustrating as changing a bank account. 
"With the current economic climate, operators and device manufacturers need to remove barriers to service uptake. The message from consumers is that phone setup is simply too complex. Clearly, this needs to be addressed," said Matthew Bancroft, Vice President, Mformation. "‘Up and running straight out-of-the-box' means exactly that, and our research shows that improving this aspect of the mobile phone purchasing experience will help to improve the fortunes of many players in our industry."
65% of respondents agreed that mobile operators are losing out, as people will not buy a new phone because of the time it takes to set up.  Indeed, 78% say they would change their handsets more regularly if the setup process was less painful.  The situation is further compounded when it comes to the use of advanced revenue-generating mobile applications and services, with 88% agreeing that they would use these services more if setup were less painful. Basic services such as email (46%), Internet browsing (40%), instant messaging (30%) and picture messaging (29%) are among the top applications and services that people find don't always work when they first switch on their phone. As a result, 61% have stopped using mobile applications because they cannot solve problems with them.
"Subscribers are clearly convinced of the value of mobile services," added Bancroft. "However, 85% of the people we surveyed find it frustrating to have to go through a number of steps when they want to activate a service or application. It's a bit like getting a new gadget, then finding that the batteries aren't included. Providing mobile subscribers with a more seamless experience will remove these pains."
The survey found that, on average, people feel it should take no longer than 15 minutes to set up a new mobile phone and feel confident it is working. However, at the moment the average time is nearly an hour. The survey highlighted one straightforward example of how setup of a new phone can be dramatically improved. With over three quarters (78%) of consumers saying they are worried about losing mobile data when changing handsets, 96% see value in a service that automatically copies numbers, content and other data from an old phone to a new one.

The research was undertaken by independent research house Coleman Parkes, which asked 4,000 people in the UK and US about problems related to mobile usage.

Full service mobile gaming solutions provider, Spin3, has today launched its portfolio of casino games specifically for use on BlackBerry devices. Spin3's mobile casino games, provided through its GameWire platform, can now be played on BlackBerry devices, including the new touch screen BlackBerry Storm.

Matti Zinder, Head of Spin3 says, "The BlackBerry is the phone of choice for the company executive and business market. We are giving a user that relies on their BlackBerry device 24 hours a day, the opportunity to play casino games on the move, and in a way that fits around their busy lifestyles. With this development, we have opened up a new, prosperous and previously untapped market for our mobile casino clients."

"The emergence of the Smartphone is enormously significant for the mobile gaming industry. The BlackBerry's large and high-quality screen delivers an improved user gaming experience.

"Spin3 aims to provide value to its clients through innovation; to deliver improved games, services and the industry's leading mobile gaming experience. As well as supporting one of the most popular consumer devices in the iPhone - we now support the leading handset in the business world as well. We will continue to develop our mobile casino games and systems for the most advanced and popular devices in the market."

Spin3's full portfolio of 15 mobile casino games available through the GameWire platform are supported on BlackBerry handsets that are version 4.3 or advanced, including the Blackberry Storm, Pearl, Curve and Bold, all of which are available to all Spin3 clients from mid-January.

Spin3's GameWire platform currently supports nine languages and all major payment systems including credit and debit cards, as well as a new initiative which enables Vodafone customers in the UK to purchase casino credits via their monthly phone bills.

SpinVox, a specialist in voice to content messaging, is launching VoxLinks, a new visible feature which will give one-click access to a range of messaging services and extend the SpinVox experience to millions more. 
SpinVox subscribers who receive a voicemail message converted to text can now talk-a-text reply back to the person who left them a message,  even if the original caller is not a SpinVox subscriber. 
SpinVox converted voicemails will have two VoxLinks at the bottom of the SMS message.  To speak a reply, all users need to do is click on the ‘Reply' VoxLink. When the recipient receives the spoken text message, they too will be given the option of clicking on a ‘Reply' Voxlink to speak a text response - enabling a continuous conversation through an efficient, quick and simple messaging path.
If, for any reason, the recipient wishes to listen to their voicemail messages, all they need to do is click on the second VoxLink labelled ‘Listen' to hear the audio instantly, eradicating the lengthy process of having to dial into voicemail.
The new service, which is being launched initially to the SpinVox subscriber base in  Europe, will be a boon to millions of texters as it is rolled out around the globe during 2009 and is a bold strategic move for the company, explains Christina Domecq, CEO and co-founder, SpinVox. 
"Text messaging continues to grow at a phenomenal rate - 2.5 trillion texts were sent in 2008* - but many people find thumb-typing a text cumbersome, " she says. 
"Strategically, VoxLinks gets the SpinVox experience to millions more people who will appreciate that it is seven times quicker to read a converted message than it is to dial-in and listen to it via traditional voicemail and that speaking a text is seven times faster than typing one.  I can see the day when thumb-typing a text is a thing of the past," continues Domecq.
Once messages are received as text it allows the information to be stored, forwarded or edited, eliminating the need to find a pen and paper to write down the information.
VoxLinks is integrated into the converted message so there is nothing to download.  SpinVox plans to introduce new VoxLinks features and services in the coming months to continue to enhance the user experience.
People speaking a text reply via SpinVox VoxLinks will pay their standard call charge.  There will be no additional charge for the convenience of the voice to text conversion by SpinVox. 

Xtract, a provider of social marketing intelligence solutions that enable internet and mobile operator marketing to become more personal, relevant and targeted, has today released details of its 3D profiling engine which ensures the highest levels of privacy in mobile marketing. Using data analytics technology, mobile subscriber data can be kept completely anonymised, never sacrificing on user privacy but delivering a highly-personalised mobile experience through relevant and engaging marketing.

Xtract Social Links is claimed to be the first commercial software that enables users to leverage social intelligence in their marketing actions. By default, all customer data is automatically anonymised when imported to Social Links, thereby all data used in analytics is always anonymous.

Xtract's methodology, defined as '3D user profiling', maps users against categories of interest, rather than making individual data visible to third parties, thus ensuring the highest levels of privacy. The cornerstone of the Xtract approach is that there is no need to link the results back to subscriber data that contains sensitive information, such as what number has been called. All subscribers are linked to profiles, classes, and score levels based on predictive models and profile characters.

To highlight the opportunity that the mobile channel can provide for highly personal and relevant advertising, Xtract has decided to set up a forum on privacy for the mobile marketing industry. This group will promote the adoption of industry-wide standards that ensure the highest levels of subscriber privacy.

Jouko Ahvenainen, Vice President and Co-founder of Xtract, said: "Using analytics tools, mobile operators do not need to mine data directly from individual accounts and so analytics tools provide the very foundation for privacy that users demand. Customer details are kept hidden, with the data always anonymised. Without using analytics tools such as Xtract, one could imagine a world where all mobile subscribers are blanketed with irrelevant ads and promotions that are useless to most of the recipients."

Timo Laaksonen, CEO of Xtract said: "Aggregate data is a key asset that is underutilised in mobile today, and can unlock the next, more sophisticated, iteration of mobile advertising. We don't support methods that use subscriber data directly for targeted marketing, as some social network operators in mobile and internet have tested. We recommend that mobile operators and social internet communities use data aggregates and behavioural data patterns to gain a better understanding of their customer base, instead of making user data visible coming from the network level."

A new Juniper Research report has found that new revenue streams from event-based charging and advertising will help to push the value of the mobile dating and chatroom market to nearly $1.4 billion by 2013, part of a burgeoning user-generated content (UGC) market that will reach $7.3 billion by the same time.

The report says that while subscription revenues will continue to contribute the bulk of service revenues over the next five years, an increasing number of dating companies have now switched to offering event-based charging, through products which offer free registration but levy charges when end-users wish to contact one another, or else offer virtual gifts for subscribers to send to other users.

According to report author Dr Windsor Holden, "While the subscription-based approach remains the prevalent business model in this area, services which are free at point of discovery rapidly generate a far higher customer base.  Furthermore, many companies which have migrated to this approach are seeing conversion rates amongst customers buying premium rate goods and services which generate revenues significantly in excess of those achieved under flat rate subscriptions."

The Juniper report also observed that while the initial impetus for dating services was provided off-portal, network operators have become increasingly keen to offer services on-portal as part of their entertainment portfolios: Vodafone offers Dating Direct, while 3 UK has partnered with Flirtomatic.

Other findings from the report include:

  • Less than 30% of mobile dating customers will be on flat-rate subscriptions by 2011
  • The Far East & China region is currently the largest region in terms of subscriber numbers, primarily due to the success of dating services in Japan
  • Advertising will provide the majority of mobile social networking revenues but less than one-third of all UGC revenues by 2013


Ericsson and TeliaSonera have today announced the planned construction of a commercial LTE 4G mobile broadband network. The network will cover Stockholm in Sweden and the contract is Ericsson's first for commercial deployment of LTE.

"We have chosen Ericsson to deliver the initial 4G city network in Stockholm and Huawei for the initial 4G city network in Oslo, Norway. Now, TeliaSonera continues the evaluation of suppliers to deliver 4G networks in the Nordic and Baltic countries," said Lars Klasson, Senior Vice President and CTO, Mobility Services, TeliaSonera.
Mikael Bäckström, President Ericsson Nordic and Baltics added: "We are very happy to continue our partnership with TeliaSonera, and this cooperation signifies an important milestone. LTE brings the highest possible performance and network capacity, which is needed to meet the needs of the fast growing group of mobile broadband users around the world."

TeliaSonera says its goal is to be one of the first operators in the world to launch 4G. The 4G roll-out in Stockholm and Oslo has started for commercial launch in 2010.

Ericsson will perform network implementation services and will manage the network during the initial operation period. The agreement also includes a long-standing partnership where both parties will jointly evolve the way consumers use mobile broadband with LTE.

Actix, a specialist in automatic optimization (AO) solutions, has today announced advanced support for LTE network planning and deplyoment with the launch of its Radioplan 4G automatic cell planning and optimization solution.

Although already supporting standard implementations of LTE, the next release of Actix Radioplan will include a range of new 4G-specific features and advanced intellectual property that is claimed to be unique to Actix, and the availability of which will coincide with the official launch of the Actix AO Platform 5.0.

According to ABI Research, more than eighteen operators globally have now announced LTE deployment plans. As LTE moves from theory to practice, operators are planning how best to roll-out the new network so that they can deliver on the mobile broadband promise, including use of cell planning and optimization solutions.

"Radioplan 4G is a significant step up in terms of providing fast, accurate, and highly advanced automatic LTE network optimization functionality, which is based on the unique IPR gained through our work on EASY-C, the LTE advanced test network in Dresden, Germany," said Joerg Schueler, AO Product Director for Actix. "Radioplan 4G takes Actix well beyond the standard, basic implementations and confirms yet again our leadership in automatic cell planning and optimization solutions."

Easy-C (Enablers for Ambient Services and Systems - Part C) is a 4th generation network research group, founded in July 2007, to research and trial 4G wireless technology using a large-scale prototype network in Dresden, consisting of 30 cells and 10 base stations. As one of the key project partners, Actix has spent the last 18 months working on new algorithms and concepts which will enable much more efficient and effective planning and rollout of 4G networks.

"In the same way Actix Radioplan led the way for 3G automatic cell planning thanks to unique IPR like our patented pathloss tuning algorithms, we have been working on LTE for almost two years, quietly building up knowledge and know-how through projects like EASY-C, our own internal research and other private co-operations with advanced 4G companies. The result is that we're now ready to release a product that will stand out massively from the crowd of basic tools currently on the market," said Chris Larmour, Actix' Chief Marketing Officer.

Actix says its AO Platform 5.0 will include: new Radioplan 4G algorithms to enable the modelling and optimization of key MIMO-related parameters and conditions at optimization speeds 50 times faster than traditional cell planning and optimisation techniques; the ability to generate pathloss maps using common third party models without the need for an external planning tool; and a fully integrated Cellopt AFP module which streamlines the optimization process even further.

Actix will be demonstrating Actix AO Platform 5.0, including Radioplan 4G, for the first time at Mobile World Congress in Barcelona, 16-19 February 2009.

Quiconnect has today launched its new Connector software which will enable service providers to "push" Wi-Fi or WiMAX connectivity to laptop users, so they avoid having to login through operator branded landing pages or input credentials such as user names and passwords. 

A small piece of client software installed on the user's laptop, said to be easily customised to the specific branding of the wireless service provider, Connector detects wireless networks within range, identifies those which belong to home and office networks or public hotspot providers (and their  international roaming partners) and sends a message to consumers informing them that connectivity is available.

Jeff Mabe, Quiconnect's vice president, sales and marketing, says, "Since 2005, we've predominately worked at the back end integrating RADIUS servers to make it easy for service providers and network operators globally to interconnect their WLAN infrastructure to enable in and outbound international subscriber roaming.  From a consumer perspective, some individual operator branding on partner websites has been added to make it easier for people to get connected, but it's still a manual login process of going to a page, searching for one's ISP, putting in registration details and so on.  Connector removes this and automates the whole process."

Installing Connector therefore means that consumers now have two options in terms of how they get connected.  First, they can choose a setting to automatically login to any WLAN infrastructure owned by their home service provider or those of associated roaming partners.  In other words, as soon as a person is in range of a hotspot, connectivity is provided.  Second, a user can select an available network individually by clicking on the wireless network tab on their computer's tool bar, viewing the wireless networks available and then simply choosing the appropriate SSID to login. 

The architecture of the Connector system includes two components: a lightweight laptop-based connection utility, comprising utility library and user interface, which allows connectivity management functions between the client device and hosted network service.  The second component is a Quiconnect-hosted knowledgebase database which stores the connection policies, network parameters and roaming service availability which is provided to the connection utility to control access and provide the necessary authentication information to enable automated user login. 

Quiconnect's Connector software supports various authentication methods such as WISPr, UAM and IEEE 802.1x.

Connector is available today, supporting both Microsoft Windows XP and Vista laptop users.  Pricing is based on the number of users to be connected by a service provider, along with associated set up, customisation and IT staff training and maintenance requirements.

In addition to the millions of laptops already in day-to-day use, according to data from research and consulting firm, Strategy Analytics, portable consumer Wi-Fi devices will grow from 65 million units sold in 2008 to 104 million devices sold by 2010 in Western Europe. These devices include: digital cameras, MP3 players, media players, games consoles, dual mode cell phones, mobile Internet devices (MIDs), netbooks, notebooks and navigation devices (PNDs).

Mabe concludes, "Connector takes the webpage login step out of the connectivity equation to automate and speed up the process of accessing the Internet on the move which is crucial, not only to energise network traffic usage to increase service provider revenue, but given the raft of wireless enabled devices on the market today and those expected to be launched which don't have keyboards or mice, meaning login would be troublesome."

To support this, Quiconnect will be extending the functionality today available in Connector for laptops to include a Connector Mobile Edition primarily for wireless enabled handheld devices, with a release expected in the first half of 2009. 

Business Logic Systems, a specialist in customer intelligence, marketing automation and customer loyalty solutions for mobile network operators, has announced it has opened another regional office. The new office, based in Vienna, will be headed up by Ivan Skerlanitz, newly appointed Sales Director, Central and Eastern Europe (CEE), who will be responsible for the entire region, including Austria, Hungary, Poland, Czech Republic, Bulgaria, Croatia and Serbia.

Skerlanitz will shortly be joined by a technical consultant who, working together, will be responsible for making the most of the growing mobile market in the region. Their role will be to engage with new and existing customers and position the benefits of using InTelestage's portfolio of products and technologies to unlock the value of real-time behavioural customer data.

"Mobile telecoms are developing at a rapid pace in Central and Eastern Europe and having a dedicated office there will be key to our success in the region," commented Stewart Goldberg, Executive Chairman, Business Logic Systems.  "Ivan and the team's local knowledge and contacts will enable Business Logic to deliver first-class customer service and at the same time give mobile network operators access to a cost-effective, easy to use campaign management tool that can reduce customer churn and drive loyalty."

Skerlanitz brings more than 15 years of sales experience to Business Logic Systems, specifically from the OSS-BSS, billing and messaging markets.  Most recently he worked as Sales Director, EMEA East at Evolved Networks in the UK. Before that he held several senior positions at LHS and Redknee in Germany and CSG in UK. He has a degree in Electrical Engineering/Computer Science from the Technical University of Budapest, Hungary and an MBA from DEC, Oracle Corp. and Rutgers in USA and Europe.

The opening of the office in Vienna follows the recent launch of a dedicated sales facility in Dubai to cover the Middle East region. 

A recent study by global management consultancy, Arthur D. Little, is said to have found that traditional telecoms suppliers are facing an overall critical situation as the recession deepens in 2009. The increasing strength of the Asian market was identified as the primary threat that telecom suppliers face, due to its expanded reputation, innovation and consistent delivery of quality. 

As an example, the study points to Chinese telecoms provider Huawei, which has already achieved more than 10% of the global market share for investments of fixed and mobile network infrastructure, while the expansion rate for investments in fixed and mobile networks in industrialized countries is stagnating. Affected components manufacturers will see a one-digit expansion rate in the next few years - a significant downward shift from the recent two-digit figure trend.
"Given the pressure on their market shares and margins, large, well-established companies such as Ericsson, Nokia Siemens Networks, Alcatel-Lucent, Nortel and Motorola have to prepare for a completely new competitive environment," says Klaus von den Hoff, a partner at Arthur D. Little. "There are three main drivers bringing about this change. Firstly, neither the national nor the international consolidation of telecom network operators is complete, and moreover, every instance of consolidation leads to a new system standardization that will increase the buying power of the operators. Secondly, the pressure felt from new Asian competitors has increased in all markets. Finally, traditional telecoms suppliers face growing pressure from IT suppliers who have aggressively gone to market with their equipment for telephony. Behind all of this is a change in networks' IP requirements that will once again see a shake-up of the entire sector. This trend will open up the formerly proprietary systems and technologies."
What can telecom infrastructure suppliers do in order to stay ahead of the curve? According to Von den Hoff, "Innovation will be the key differentiator between established and new participants on the market."
Dr. Karim Taga, partner at Arthur D. Little and head of the Technology Economics Competence Center adds: "The fact that providers such as Cisco are looking for innovations outside their usual business arena makes the situation that much more complex." Based on this background, Arthur D. Little surveyed leading global managers to establish the position of telecoms suppliers in various fields of technology.
Main survey results
While Motorola and Nortel were characterized as "technology followers" by CTOs, the "big four" - Ericson, Huawei, Alcatel-Lucent and Nokia Siemens Networks - are seen as the leaders of technology within the industry. In particular, Huawei appears to have made an impressive impact on the market.

"Even if established suppliers defend their market share through aggressive pricing policies and network operators rethink their supplier switch-over due to the billions invested in infrastructure, the Chinese heavyweight can still gain more share through massive innovation investments and cost advantages tailored to meet specific customer solutions," says von den Hoff.

"Additionally some of the traditional suppliers are still struggling with the integration of their acquisitions and consolidated structures," adds Dr. Taga. Accordingly, those telecom suppliers researched in Arthur D. Little's survey lag behind in terms of innovation and technology positioning when compared to the bigger players.
The survey's emphasis was on the performance of three main operating areas of telecoms: access network infrastructure, core switching networks and network-oriented operating services, which have increasingly been provided by network operators. The results highlight how CTOs rate companies very differently. Alcatel-Lucent and Motorola have perceived strengths in WiMax, whereas Ericsson and Huawei are regarded as being particularly strong in 3G and LTE; Cisco however continues to shine in IP routing. Despite the individual skills of these network operators, they still get the choice of between three and five suppliers that are seen as particularly reliable. "In addition, it is worth mentioning that not all manufacturers can provide all technologies in the current climate," adds Dr. Taga.
Industry positioning required
 Von den Hoff sums up the results of the survey: "The main challenge facing suppliers is to define both their economical and technological position from the customer's point of view and to then decide how to be creative and improve most efficiently." An additional concern is which market scenarios are the most realistic and what impacts they will have on individual suppliers' competitive positioning. In addition, suppliers must make tough choices about their technical focus as a direct result of their competitive positioning. "Overall, as the pace of the market increases," says Dr. Taga, "companies have to prepare for mergers and acquisitions. They must also familiarize themselves with PMI management."
Between May and July 2008 Arthur D. Little looked at ten key telecoms suppliers that generated 59% of the industry's total global revenue. Following this, the team interviewed more than 100 CTOs of fixed and mobile service providers as well as organizations within the telecommunications industry, analyzing their responses qualitatively. The survey will be carried out annually.

Vodafone says it has successfully trialled an evolution of mobile broadband technology achieving actual peak data download rates of up to 16 Mbps. The high speed data connection was achieved during field trials of HSPA+ 64QAM technology on Vodafone Spain's network.

Vodafone now says it plans to trial mobile broadband data connections with peak rates of up to 21Mbps early in 2009 using HSPA+ MIMO functionality. Vodafone experts reckon that the technology would be capable of delivering a typical video download experience of more than 13Mbps in good conditions and an average of more than 4 Mbps across a full range of typical cell locations, including urban environments. If the trials prove a success, Vodafone plans to make the technology available in selected commercial networks.

"Successfully demonstrating a live HSPA+ high speed connection has been a key milestone in continuing to build confidence in this new technology," said Andy MacLeod, Global Networks Director of Vodafone. "The results show that HSPA+ technology is well placed to further enhance our customers' mobile broadband experience through the evolution of our existing 3G networks."

Vodafone worked in association with Ericsson and Qualcomm to prove the potential of the technology in the field, following 'impressive' data throughput rates achieved in laboratory tests. HSPA+ technology is the next evolutionary step in the (3G) HSPA roadmap and increases performance through the use of a more advanced modulation technique called 64QAM. Performance can be enhanced further through the use of multiple antennae on both base stations and data devices (Multiple Input Multiple Output - MIMO).

Both 64QAM and MIMO features require new HSPA+ mobile broadband devices. Vodafone is working with its device vendors on the trialing, testing and validation of these devices ready for commercial availability. At present, Vodafone mobile broadband customers can download data and surf the net at speeds of up to 7.2 Mbps. The company expects HSPA+ mobile broadband technology to significantly enhance actual download speeds as well as customers' overall mobile experience. 

Catch-up TV services may offer the key to successful multi-channel convergence in 2009, according to a new report released today.  The 2009 Screen Reality Report from user experience consultancy, Webcredible, predicts that services like iPlayer and 4oD have the potential to become some of the first truly successful multi-channel services, converged across the PC, TV and the mobile.

The concept of multi-channel converged services is nothing new, but many have tried and failed in the past.  However, the opportunities for convergence are increasing by the day with new mobile operating systems and platforms emerging and increasing Internet and mobile Internet speeds, and the report predicts that multi-channel catch-up TV services could prove to be one of the first big converged success stories in 2009.

The 2009 Screen Reality Report looks at previous technology-driven attempts at converged services including bringing Internet to the living room TV, mobile video calling and mobile video streaming.  It urges companies looking to offer converged services to think first about the context of use and human factors before looking to design such products.

The mobile Internet and catch-up TV services are identified by the report as two of the most successful converged services of recent times.  However, the mobile Internet in particular has been very gradual in its take-off and both services, while successfully converging two platforms, have yet to succeed in incorporating the third in a mass-market offering.

Abid Warsi, Senior User Experience Consultant at Webcredible and author of the report said: "In the increasingly ‘On-demand' world we live in it seems that catch-up TV services offer the key to truly successful multi-channel convergence.  Already very popular through the PC, many consumers would jump at the chance to be able to use these services through the TV as well, and with larger screen mobile devices like the iPhone now becoming more widespread, the potential is there for mobile too.

"If companies trying to make converged products or services want to avoid some of the previous mistakes, they'll need to consider the context in which they'll be used, take notice of what their users actually want and ensure they continuously involve users throughout the design process."

Movidia has announced the launch of its MA1110 multimedia processor for mobile phones. The MA1110 is claimed to be the first processor in the world to enable high performance in-phone video post-production in real time on power conscious mobile devices.

Movidia says its processor is aimed at the booming market for phones for mobile social networking users and will allow mobile phone OEMs to develop a new generation of highly differentiated products with enhanced user experiences.

Movidia will be demonstrating the MA1110 at Mobile World Congress hall 2.1, stand A10, Barcelona, 16th-19th February 2009. Customer samples of MA1110 will be available in Summer 2009, and mass production of Movidia's chip will commence later in 2009.

Movidia's MA1110 brings unparalleled processing power to a mobile phone at compelling power points. Movidia says the technology allows the multimedia processor to perform highly complex video-editing tasks such as real-time image stabilization, super resolution zoom, slow motion and color matching. Movidia's MA1110 also supports high resolutions of all standard audio and video CODECs and APIs to ensure full compatibility with a wide range of content.

The MA1110 uniquely addresses the rapidly growing demand for both mobile social networking and UGC (User Generated Content) functionality on mobile phones*. Movidia's chip can support complex video post-production features previously only achievable on a desktop computer. Users can capture, edit, view and publish their videos using only their phone; this enables them to skip the PC ‘stage' entirely, and empowers a new generation of ‘Spielbergs on the move'.

For the first time, operators are seeing real and repeat data usage on mobile phones. New features available in the latest phones are encouraging users in their droves to take out more expensive tariff bundles for data and internet applications. Movidia's MA1110 provides handset OEMs with the technology to satisfy initial multimedia requirements and, crucially, empower them to continue differentiating their products with unique UGC capabilities.

"This has never been done before", said Sean Mitchell, CEO of Movidia. "Analysts are unanimous in pointing out that the market for social networking and UGC is exploding. Network operators and phone manufacturers are queuing up to release ‘Facebook phones', or offer individual video features like slow-mo. Yet until now no phone has been able to perform complex video editing on a phone in real time. This is something we sought to address in order to really deliver a compelling user experience to unleash the real growth in this market."

"There is an entire generation of phone users out there waiting for this. The MA1110 puts an editing studio in your pocket. Footage of football matches, weddings, holidays, parties, can all be edited, tailored and shared instantly wherever you are. The range of effects possible with the MA1110 is astonishing. Finally, we can have mobile multimedia as it was always meant to be; powerful, personal and immediate."

Will Strauss, President of Forward Concepts commented, "Movidia's MA1110 looks remarkable. This is the only in-phone, post-production product that I've encountered. No other chip on the market can do this. Forward Concepts sees a huge potential market for mobile social networking and a lot of excitement around the area of user generated content. Handset OEMs want to differentiate mobile devices and I expect a strong demand for this product. It's the right technology at the right time. I look forward to seeing Movidia's demo in Barcelona."

Movidia was founded by an experienced management team from the semiconductor industry and in October 2008, announced that it had secured $14 million of Series A funding. The company's R&D and sales teams are located in Dublin, Hong Kong and Romania.

Nokia Siemens Networks is to manage the mobile backhaul of T-Mobile Austria's network.The complete managed services solution - which includes planning, installation and management - will provide increased transport network throughput, bringing 'substantial operational benefits' and enabling T-Mobile Austria to focus on delivering advanced mobile broadband to its subscribers.

"With this agreement we are transferring an operational part of our network into the hands of Nokia Siemens Networks. This allows us to further focus on providing our customers with new and higher quality services thanks to increased bandwidth, which Nokia Siemens Networks will supply," says Jim Burke, Chief Technical Officer at T-Mobile Austria. "We believe that this step will help us, to increase customer satisfaction even further and get an edge on our competition."

Under the contract, which runs through 2013, Nokia Siemens Networks will assume full responsibility for the optimization and operation of the mobile backhaul network. The control and responsibility for the network and the supervision of its quality remains with T-Mobile Austria.

"This major managed services project proves Nokia Siemens Networks Managed Services footprint in mature markets and its services capabilities as well as thought leadership in providing its partners with innovative solutions and business models," said Ralph Griewing, who is in charge of Nokia Siemens Networks' business with T-Mobile across the world. "The success of such projects depends largely on excellent joint cooperation and our long-time partnership with T-Mobile can serve here as a proof."

The managed services deal requires Nokia Siemens Networks to provide high-quality backhaul from T-Mobile's more than 6,000 radio network sites across Austria, serving 3.3 million customers.