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Gigafone, a mobile services group, has today announced that it is introducing a unique new mobile advertising service in partnership with E-Plus Group, Germany's third largest mobile operator.

The service is branded "GIGAFONE" and based on the Gigafone Ringmate service, already launched in Russia and Asia. The GIGAFONE service will be open to all subscribers on the E-Plus network and accessible via the company's new mobile content platform www.beta2go.de 

More than 20 advertisers representing industries such as electronics, fashion, designer products, automotive, arts and media will be part of the GIGAFONE service for launch.

For E-Plus, GIGAFONE will provide the operator's subscriber base with a way to receive advertisements relevant to their lifestyle choices on an opt-in basis. In return the users will be incentivised by pre-pay top ups or vouchers, depending on the number of advertisements they view. Users have full control over the type of advertising they receive, via a simple sign-up process on the handset.

According to Gigafone, one of the real benefits for advertisers is that they can define targeted campaigns with banners to be downloaded and shown dependent on the subscriber's profile. Advertisements are non-intrusive, and are displayed in a dynamic, full screen fashion during an incoming call or SMS, with a direct response ability (click-to-call, click-to-website) shown with each advertisement. GIGAFONE is offered to subscribers for free, enabling brands and media owners to engage with subscribers eager to be rewarded and stay connected to the latest trends and fashions.

"Gigafone looks forward to a fruitful partnership with the KPN group starting now with E-Plus in Germany. Text messages and voice calls are two services that almost everyone uses and understands. We looked to leverage this with a unique full screen offering to engage opt-in subscribers with a rewarding service through our unobtrusive trigger," said Gregory Khaldey, Chief Executive and President, Gigafone.

Gigafone will also be launching its new Ochre digital advertising solution with nine partners at Mobile World Congress in Barcelona.

Qualcomm, a developer of wireless technologies, products and services, has announced the new Mobile Station Modem MSM7227 chipset designed to enable high-performance, sub-$150 smartphones. According to Qualcomm, the MSM7227 solution will offer advanced processing and rich multimedia while utilizing HSDPA/HSUPA for broadband data speeds over 3G networks. It can also support all leading mobile operating systems including Android, Symbian S60, Windows Mobile and BREW Mobile Platform.

"We see a significant opportunity to bring the best features of today's Smartphones to the mass-market segment," said Alex Katouzian, vice president of product management, Qualcomm CDMA Technologies.  "Our new MSM7227 chipset offers manufacturers an attractive blend of performance and price, software re-use from the prior MSM7xxx-series products, and support for the industry's leading mobile operating systems."

The new MSM7227 chipset features a 600 MHz applications processor with a floating point unit, 320 MHz application DSP, 400 MHz modem processor, hardware-accelerated 3D graphics, integrated Bluetooth 2.1 and GPS, 8 megapixel camera and 30 fps WVGA video encode and decode and display support.  Manufacturers already using Qualcomm's MSM7xxx-series chipsets can transition easily to the MSM7227 platform as the software is virtually identical and the package pin layout is very similar.  The MSM7227 chipset offers a small 12mm x 12mm footprint and lower power consumption than the previous MSM7xxx-series chips.

The MSM7227 chipset is sampling now and commercial Smartphones based on the chip are expected to launch later this year. 

Mobile Broadband Network Limited (MBNL), the 50:50 joint venture formed by 3 UK and T-Mobile UK to integrate and manage their 3G radio access networks (RAN), has selected Ericsson to provide managed services to complete the consolidation of their 3G infrastructure. Under the terms of the contract, around 220 T-Mobile staff have transferred to Ericsson.

Ericsson will be responsible for the network design and deployment requirements of the consolidation program, which will result in the creation of an integrated 3G network providing close to complete population coverage for 3G services. It will also reduce the number of radio sites from approximately 18,000 sites to 13,000, providing both environmental benefits and significant cost savings while simultaneously improving coverage.
 
In addition to the consolidation and decommissioning of sites, Ericsson will take responsibility for the acquisition and building of new sites, capacity management, equipment swaps and upgrades to transmission facilities. The five-year contract includes management of the ongoing growth and optimization of the 3G RAN as well as T-Mobile's 2G access network.
 
Approximately 220 operations staff from T-Mobile have transferred to Ericsson, further strengthening its existing UK managed services relationship with MBNL, 3 UK and T-Mobile UK.

In November 2008, Ericsson was awarded a managed services contract for the operation of the integrated 3G networks and T-Mobile's 2G network.
 
T-Mobile UK CTO Emin Gurdenli says: "Our partnership with Ericsson will accelerate network integration activities and keep us on track to achieve our goal of creating the UK's most extensive 3G network by 2010, providing consumers across the UK access to 3G services. The provision of universal access to high-speed broadband services by 2012 is the centerpiece of the Government's Digital Britain report. The realization of our consolidated 3G network will open the way for mobile broadband to play an increasingly important role in achieving this target."
 
3 UK CTO Graham Baxter says: "This is an ambitious program to provide an effective mobile broadband network with the capacity to deliver voice and internet services to a very significant proportion of the UK population. Ericsson has played an important role in the development of 3G networks around the world and will now play a crucial role in the development of the UK's best 3G network. This network consolidation and the benefits it brings will make a real difference for mobile consumers, many of whom will find that this program will bring them access to the internet for the first time."

Mats Granryd, Managing Director, Ericsson UK, says: "I am thrilled that we have been entrusted with the responsibility of delivering this comprehensive program. It is exceptional in terms of its scale and I am delighted that this new contract further extends our relationship with MBNL."
 
Jan Frykhammar, Senior Vice President and Head of Business Unit Global Services, Ericsson, says: "I am proud that we are further extending our relationship with MBNL. This is a partnership which illustrates new ways where Ericsson can deliver results from managed services. Today we are managing networks that together serve over 250 million subscribers on a daily basis. This builds on our extensive experience in managed services, our tools, methods and processes that are used globally, and that fulfill operators' needs for network cost and performance management."
 

Viaccess, a France Telecom company and specialist in conditional access, and UDcast, a provider of wireless IP broadcast solutions, have today announced a partnership to provide an end-to-end mobile TV security solution, based on the OMA BCAST SmartCard Profile standard.

The joint offering ensures full interoperability between the Viaccess purple-TV conditional access system with UDcast's Mobile TV head-end solution to provide a secure environment for Mobile broadcast and on-demand video.

Viaccess's Conditional Access System dedicated to OMA BCAST Smartcard Profile standard handsets is said to provide enhanced security and security management, thus reducing SIM management costs for Mobile Operators. This solution is compatible with any handset compliant with OMA BCAST Smartcard Profile. This solution takes advantage of the outstanding experience of Viaccess in the pay TV business and the related security challenges.

UDcast solutions are enabling commercial Mobile TV operations world-wide - in  Austria, Switzerland, Finland, the Netherlands, Qatar, Philippines, etc. The company provides technologies by pooling together wireless, broadcasting and Internet protocol.

"Our partnership with UDcast demonstrates our full interoperability with the Broadcast mobile TV market," explains François Moreau de St Martin, Viaccess CEO. "The end-to-end pre-integration of UDcast mobile solution with Viaccess conditional access will accelerate the deployment of mobile TV and hence will promote the distribution of high-value content over mobile TV networks. We are proud UDcast joins our  ecosystem of partners to ensure compatibility of our solutions with the complete chain of broadcast equipment and receivers."

Antoine Clerget UDcast CEO said "We are delighted to have Viaccess as conditional access partner in the mobile television arena, the UDcast partners and customers are always welcoming maximum interoperability and compatibility, which made UDcast the leading provider of mobile TV IP Encapsulation solutions"

At Mobile World Congress, Momail is extending its mobile email service offer, providing ISP and web/media portals with a way to enable a mobile extension to their webmail offer for consumers and SMB's. With Momail Mobile Extension end-users will have easy mobile access to their email, on any handset they choose, as Momail currently works on over 1400 different mobile models.  

Included in the Momail Mobile Extension are the key features and functionality of the Momail service. Most importantly, all emails and attachments are automatically optimized for the individual handset via Momail's patented MMOPE-technology Mobile Messaging Optimization and Protection Engine). Therefore, all emails, including ones with large files, like photos, will download quickly and save up to 99.9% of mobile data sent to the mobile. An option for the webmail provider to add is our world class mobile spam and virus protection.

"After the successful start of Momail and the launch in more than 20 countries, many webmail providers have asked us if we could offer a co-branded and localized mobile extension for their webmail services. So, at this year's Mobile World Congress we proudly announce the Momail Mobile Extension. We already have installations up and running and within weeks a webmail provider can now give its end-user an easy to use mobile email that works on almost any mobile," says Kenneth Lundin, CEO of Momail.

Cellebrite, a provider of carrier-grade mobile phone synchronization systems, is launching CelleSync, its new integrated over-the-air (OTA) and point-of-sale (POS) platform at Mobile World Congress.  The new solution is claimed to be the first complete solution that allows mobile phone operators and retailers to offer both OTA and POS back-up of phone and SIM content including: phonebook, text messages, calendar, images, videos and music.

The OTA component is fully integrated with Cellebrite's POS device, UME-36Pro, which serves users worldwide  with immediate back-up of their mobile content when upgrading phones or changing network providers.  By integrating the UME at point-of-sale with CelleSync, carriers can increase revenue by tapping into the current POS activity to activate OTA customers. Thus, sales representatives can overcome the typical resistance to OTA back-up adoption that has kept the subscription rate low until today. Cellebrite provides a smooth installation of the OTA client software on the phone at the retail outlet, enabling automatic updates of new personal data to be backed-up without any user intervention necessary, thereby achieving a much higher rate of adoption than other OTA solutions.  By using CelleSync, customers can restore data in seconds, in the event of loss or theft of a mobile device, without re-entering any data. In addition, customers can also access and share personal data via a web portal, including posting data to content sharing and social networking websites such as Facebook, You Tube and Flickr as well as synchronizing Microsoft Outlook contacts.

For mobile operators, CelleSync provides the chance of additional revenue streams by offering a chargeable monthly service or an add-on service to existing mobile device insurance plans, as well as the promise of increased data usage. It also offers the potential to improve customer retention by providing an easy upgrade path to new handsets with no concern or hassle of data transfer.  Global customers of CelleSync's existing UME-36 Pro in carriers and retailers worldwide can now upgrade to the OTA service.  

According to Yossi Carmil and Ron Serber, Co-Ceos of Cellebrite: "In today's society, where mobile phone users see their personal data as a lifeline - and as the variety and volume of mobile data increases, the need for intelligent data management becomes a must for mobile operators and retailers. With Cellebrite, operators can keep customers satisfied with this service while simultaneously increasing revenues." 

The Mobile Data Association (MDA) has today announced its latest quarterly report on mobile phone usage in the UK. The report covers activity from October 2008 - January 2009 for Text Messaging (SMS) and Picture and Video Messaging (MMS).

The new data is said to show continued growth of both metrics and  highlights clear trends in the way both businesses and consumers recognise the respective merits of SMS compared to MMS.

According to MDA, consumers have without question made mobile messaging their own: it connects friends and family, it feeds pictures, video or messages to social media tools.  Both SMS and MMS now have a clear place in the connected lives of UK mobile owners.

The trend observed by the MDA in 2008 was the distinct and different uses of SMS vs MMS adopted by consumers.  Users clearly see value and use the two technologies in different ways. While SMS is used for conversational activity, MMS is much more ‘event' driven, and this was underlined by the seasonal use of both technologies during the festive period.

160 characters VS a thousand words

The data below highlights the trend for MMS being used for ‘an event', Christmas day and New Years Eve being examples.  On Christmas Day a total of 4.4 million MMS messages were sent or 3,000 messages every minute. 

Christmas  Day 2008

Increase on last year

New Years Eve 2008/9

Increase on last year

  

 

 

SMS  337,210,764.00

26%

SMS     397,878,407.00

37%

  

 

 

MMS     4,464,163.00

38%

MMS        2,690,898.00

36%

If we examine MMS volumes in November and December, it is clear the increase is associated with the seasonal event:

MMS month on month increases driven by seasonal ‘event':

2008

 

2007

 

November

45,371,401

November

37,880,496

December

56,751,303

December

57,622,559

% Increase

25%

% Increase

52%

  

 

 

 

It is clear, says MDA, that MMS and SMS will continue to co-exist and be complementary technologies.  Based on these trends it is unlikely that MMS will supersede SMS as the volume of ‘conversational' messages will always be greater than those perceived as ‘event' driven requiring a video or picture message.  In 2008 MMS has achieved significant momentum and the commitment from mobile operators to offer competitive bundled tariffs will see MMS volumes continue to grow, says MDA.

Speaking about the report findings and data trends, The Mobile Data Association Chairman, Steve Reynolds, said: "It's fascinating to see the evolution of mobile technology, most compelling is the way users define its use and application.  The idea that MMS has a distinct role compared to SMS is a great example. It further highlights the enjoyment that mobile technologies bring us all; the ability to connect people through an event or occasion makes mobile an incredibly powerful part of people's lives."

Q4 2008 Statistical findings

The MDA reports are claimed to be unique as they report historical user data, not estimates or predictions, the figures are aggregated from all UK mobile operators.

The report highlights two key areas of mobile data usage:

  1. Text messaging (SMS)
  2. Picture and Video messaging (MMS)

Text Messaging (SMS)

Total number of text messages (SMS) sent in:

2008 total 78.9 billion

2007 total 56.9 billion

2006 total 41.8 billion

 

The statistics can be broken down as follows in 2008:

Year on year growth (2008 vs 2007): 38% growth

Number of text messages sent per day: 216 million

Average number of text messages sent per person: 1,213 (based 65 million active UK mobile devices)

 

Video and Picture messages (MMS)

Total number of picture messages (MMS) sent in:

2008 total 553 million

2007 total 449 million

2006 total 336 million

 

These statistics can be broken down as follows in 2008:

Year on year growth (2008 vs 2007): 23% growth

Number of MMS messages sent per day: 1.5 million

Assessing the findings of the MDA's Q4 report, Rob Bamforth, Principal Analyst at Quocirca, said: "Messaging on the move continues to grow and as it does the reasons or purposes widen. While SMS messages allow for quick simple voice call replacement, MMS has different drivers.  These often revolve around more specific needs or events. A spike in seasonal use demonstrates one such example but there are others.  Celebrations, holidays, and other events are particular applications that will drive more sophisticated use that fits well with MMS and extends messaging beyond simple text to other media."

Synchronica, a provider of mobile email and synchronization solutions, today announced the launch of Synchronica Mobile Gateway 4.0, a multi-protocol gateway that extends mobile email and data synchronization to virtually any mobile phone on the market. The solution is based entirely on industry standards, does not require any additional software to be installed on the handset and now enables mobile email on even the most basic of handsets.

Mobile Gateway 4.0 introduces email-to-SMS and email-to-MMS gateways and Push-to-WAP/xHTML browser access - ideal for emerging markets, where PC-based access is limited and entry-level devices dominate. Users of entry-level handsets send and receive emails as a standard SMS or MMS; their replies are then converted back to email. Mobile Gateway 4.0 includes a document transcoding gateway, which allows a variety of attachments - such as Word, Excel and Powerpoint documents - to be displayed on mass-market phones. This gateway also optimizes images for display on a mobile phone, thereby reducing bandwidth requirements.

Additional functionality in Mobile Gateway 4.0 includes:

  • Multiple accounts
    Allows up to 5 email accounts to be managed using a single Mobile Gateway account.
  • Google Contacts and Calendar synchronization

Google Mail users can now synchronize their Google contacts and calendar with any SyncML-enabled device, providing mobile synchronization for an estimated 2 billion SyncML handsets worldwide.

Mobile Gateway 4.0 also includes a new connector for Windows Live/Hotmail, allowing users to access their Hotmail email and synchronize contacts with any SyncML handset.

Carsten Brinkschulte, CEO of Synchronica, comments: "New mobile email solutions seem to be announced almost every week, but Mobile Gateway 4.0 represents a real breakthrough. Our vision is to enable mobile email and synchronization on virtually any handset and for any user, business or consumer, high-end N95 or entry-level Nokia 1100. This product truly delivers on the promise of a "Crackberry" for the mass-market."

Forecasts point to emerging markets as a breakthrough area for mass market mobile email. Informa predicts that there will be 4.81 billion mobile phone subscribers by 2012, with the next billion subscribers coming from emerging markets, where PC and fixed-line penetration is low.

Synchronica says that, unlike other solutions, Mobile Gateway does not require users to install additional software on the handset or behind the firewall. The combination of this "zero footprint" architecture with an additional over-the-air provisioning module for service activation increases adoption rates and improves the overall user experience.

Mobile Gateway 4.0 uses open industry standards such as Push IMAP and SyncML to integrate with the native email and synchronization clients built into more than 2 billion devices from all major handset manufacturers including Nokia, SonyEricsson, Samsung, Motorola and others. It includes connectors for mayor consumer mailservices such as Google Mail, Yahoo or MSN/Windows Live as well as for business servers such as Microsoft Exchange and Lotus Domino.

Synchronica will be at Mobile World Congress.

The Mobile Marketing Association (MMA) has today announced that it has formed an agreement with Aeneas Strategy Consulting and Management to participate in, guide and support their mobile advertising research project; conducted in collaboration with MSearchGroove and EverySingleOneOfUs. The agreement is said to lay the foundation for an ongoing research partnership between the two organisations which will begin with a study of mobile advertising in the UK and plans to extend from there to other national mobile advertising markets in Europe.

Combining quantitative and qualitative research methodologies and encompassing the full mobile advertising value chain from advertisers and agencies through end consumers, the research project is well aligned with the MMA's goal of promoting industry understanding and market development.

"The results of this study will significantly add to MMA members' stock of knowledge about the trends, size, scope and current effectiveness of mobile advertising in the UK," said Paul Berney, MMA Managing Director for Europe.

After extensive primary research into mobile advertising industry agencies, networks and consumers, the findings will be published in a Mobile Advertising UK Report and discussed at an Aeneas sponsored event in June. An important aspect of this research partnership will be its investigation into advertisers' and agencies' perceptions and activity around mobile advertising.

"We are very pleased to be working with the MMA, and to have its support for the Mobile Advertising UK study. This collaboration will be another important step in the education of the industry to help companies engage in the mobile medium, drive mobile advertising revenues and ensure brands are going where the consumers are," said Tarik Fawzi, Director of Aeneas Strategy.

"The education of brands and advertisers on the opportunities and challenges within the mobile channel and insights into how advertisers view consumer engagement via mobile advertising is a key step towards enhancing brand participation in this rapidly growing industry," continued Berney. "The MMA has long supported research into mobile marketing and advertising, and sees the partnership with Aeneas Strategy as being of great strategic importance for continued industry development."

Telmap, a specialist in mobile location solutions, today announced that it is delivering an 'advanced' navigation and location based service for Mobile Internet Devices (MIDs) based on the Intel Atom processor and Linux-based Moblin platform.

The Intel Atom processor is said to deliver high performance at dramatically lower power while delivering a compelling Internet experience for MIDs. MIDs are expected to support always-on connectivity, high-resolution displays and touch-screen interfaces, which make them ideally suited for advanced search, mapping and navigation solutions.

"As the need for mobility and always-on internet connectivity take a firmer grip on our society, the extension of our business to support the MID category was clearly a natural step for Telmap", says Oren Nissim, CEO of Telmap. "We see MIDs as another great platform that will drive a more connected and location-aware society. The high performance of the Intel Atom processor will support our technology requirements, and in turn will provide an advanced user experience in mobile navigation and location technologies."

 "Mobile Internet Devices are ideally suited to deliver real-time Internet-based navigation and location based services on the go," said Pankaj Kedia, director of global ecosystem programs in the Ultra Mobility Group at Intel Corporation. "The high performance and visual capabilities of MIDs enabled by the Intel Atom processor, combined with Telmap's expertise in navigation and location services, will make it easier to bring these experiences to people."

Telmap will unveil and demonstrate Mobile Internet Devices running its Telmap Navigator application at Mobile World Congress.

HSL has today officially launched the HSL Femtocell Developer Initiative that has been created to provide open access to HSL's femtocell technology. Developers, OEMs, and both incumbent and new entrant femtocell vendors are able to build on HSL's own femtocell technology.

The Developer Initiative has released three developer kits. All kits contain support and maintenance, and come with two femtocells included. The first kit provides a low cost entry point with a base station controller included and can be connected into existing mobile network infrastructure. The second kit includes the specification of HSL's Abis interface used to communicate between the femtocell and the core network, enabling integration of femtocells with a third party's own system that may use an alternative architecture. The third kit gives low level access to the femtocell through a layer 1 API, enabling a third party to develop their own software to run on the femtocell and so add their own features and capabilities to the femtocell.

HSL's 2.75G Femtocell hardware supports GSM, GPRS and EDGE, and can handle up to 14 simultaneous voice calls and 414Kb/s of data. There are options for synchronisation including integrated GPS, VTCXO and OCXO in addition to gaining synchronisation from surrounding base stations. Frequency support currently includes 1800MHz with 900MHz support later this year.

Gigafone, the mobile marketing solutions group, has announced that it has formed a partnership with Xtract, a specialist in social intelligence solutions for online and mobile applications, to provide a mobile marketing platform for mobile operators, publishers, agencies and advertisers.  Gigafone will utilise Xtract's Social Links solution to provide marketers with a view of whom, how and when their marketing is being consumed and to track campaign performance. 

Xtract's Social Links application identifies the social network structures within the customer base and finds the most influential people for marketers to target.  When incorporated into Gigafone's targeted mobile marketing solution, where consumers can choose the type of ads they want to receive in return for incentives such as discount vouchers or free mobile minutes, the result is claimed to be 'a completely new level of customer experience and a tangible tool for increasing the effectiveness of targeted marketing activities and measuring return on investment. 

Jouko Ahvenainen, vice president and co-founder of Xtract, said: "We wanted a partner that offered a solution that overcomes the last mile delivery problem of mobile marketing. Mobile marketing simply falls short at the last mile without the ability to capture user preferences and profiles in an engaging way. Gigafone's full service mobile marketing solution fulfils this need and its established links in the mobile advertising ecosystem places us in a great position to take this proposition to market."

Gregory Khaldey, President of Gigafone commented: "Xtract's powerful offering greatly enhances our mobile marketing solution. Operators and marketers have been demanding clear metrics on advertising campaigns along with the ability to ‘add social' to the mix for some time now. Our partnership with Xtract delivers on this and will provide real benefits to mobile operators and advertisers who are now able to evaluate return on investment and optimise future campaigns."

Both Gigafone and Xtract will be exhibiting at the Mobile World Congress.

RFS, a wireless infrastructure specialist, says it is unveiling a capex reducing, cell tower load minimizing - and technology boosting - portfolio of products for the GSMA Mobile World Congress.

Central to the range is a raft of products designed to smooth carriers' migration to LTE (Long Term Evolution) without the cost and technology issues that caused the industry problems when 3G was first phased in.

"Unlike the last migration period (from GSM/PCS to 3G), the economic framework our customers are operating in is radically different. ARPUs are constrained and capex, as well as associated cell tower loading issues, need to be kept in check. The range of products and solutions we are showing at the GSMA Mobile World Congress is in keeping with this strategy" said Eric Mariette, RFS' vice president of global marketing and strategy.

Spearheading RFS' range of products on show is ClearFill Star, said to be the world's first fully digital RF-over-Ethernet wireless indoor coverage solution.

ClearFill Star uses a digital IP-based approach that improves indoor cellular service by converting radio coverage into a streaming application on an IP Ethernet data network.

Based on innovations in wireless, Ethernet, and packet technology, the system uses the Cat5e switches, cabling, and network administration infrastructure already installed in most office buildings.

This makes the highly cost-effective technology simple and inexpensive to deploy, maintain and reconfigure, claims RFS.

A unique feature of the system is that the capacity of the base stations can be micro-managed by assigning (within software) which indoor Remote Radio Heads (Active Antennas) are allocated to which base station / base station sector.

RFS will demonstrate the ClearFill Star UMTS (W-CDMA) solution on its booth at Mobile World Congress, along with other products.

Kirusa, a vendor of Voice SMS and a developer of mobile value added services, has today announced the immediate availability of Kirusa Voice SMS Version 5.0 (KV.SMS 5.0), the latest release of its Voice SMS product ahead of the Mobile World Congress in Barcelona.

The new product incorporates a variety of enhancements and new features that will be at the core of future Voice SMS deployments and are said to be beneficial for both mobile carriers and subscribers. Participants at the Mobile World Congress 2009 will be the first to experience the new and enhanced functionality of KV.SMS 5.0.

Kirusa's Voice SMS solution allows people to send SMS messages by speaking. A user dials * followed by the number, and speaks a message in any language. The recipient gets an SMS notification from the sender and can dial a number in the notification to directly access the spoken message. Kirusa Voice SMS has been selected by over 30 carriers, reaching more than 300 million subscribers across the world.

Kirusa's new Voice SMS version 5.0 comes with the following benefits:
  a.. Revolutionary Subscriber Self-Care web  interface
  b.. Subscriber Self-Care offers a Web 2.0 interface that is  both intuitive and user-friendly. A subscriber can quickly customize his Voice  SMS service experience, e.g. by choosing his preferred language or Voice SMS  receipt method at the click of a button, setting up Groups and Speed Codes,  enabling or disabling service alerts, etc. He can also listen to new Voice SMS  messages over the web. The subscriber can choose to receive an incoming  message via SMS or via a call.
  c.. Mnemonic and Group Speed Codes
  d.. Subscriber can assign  Speed Codes for an individual number or a group with easy to remember  mnemonics for his favorite contacts and groups e.g. *MOM, *DAD, *CRIC for  cricket friends etc. This enables him to quickly send Voice SMS messages  without having to remember phone numbers. The system also auto-assigns  predefined Speed Codes for frequently used numbers based on the subscriber's  usage patterns.
  e.. Innovative Voice SMS Gateway
  f.. KV.SMS 5.0 further  expands support for third party applications that want to send and receive  Voice SMS messages to mobile subscribers, thereby facilitating a ready  ecosystem for Voice SMS-based applications.
  g.. Industry's most flexible Charging Support
  h.. KV.SMS 5.0  includes support for several new charging interfaces to IN platforms,  including Huawei, Siemens, and Comverse. An industry first, KV.SMS 5.0 also  allows a mobile operator to charge for a particular Voice SMS feature based on  the combination of the sender's and recipient's phone number, giving the  operator an additional degree of freedom in determining the cost for a Voice  SMS feature.
  i.. Expanding International Voice SMS
  j.. Messages can be sent  to more carriers in more countries, increasing convenience for the mobile  subscribers, and increasing revenues for the mobile carriers. Recipients of  international messages can also reply to the Voice SMS messages.
  k.. Platform Performance and Reliability  enhancements
  l.. Several performance and reliability improvements have  been incorporated that make KV.SMS 5.0 the world's most scalable and reliable  Voice SMS solution, meeting needs of all telecom carriers across the globe. 

"Innovative enhancements such as speed codes, self-care web interface and application security are amongst a host of features that reflect Kirusa's commitment toward the Voice SMS user community. A large amount of Voice SMS traffic is being seen currently, and the new version will help increase the traffic through an added incentive for web savvy users," said Salman Wassay, Director marketing of Zong, CMPak Limited, Pakistan.

Commenting on the Version 5.0 release, Surinder Singh Anand, Vice President of Product Management at Kirusa said, "Kirusa is the technology leader in the Voice SMS industry and we continuously strive to offer better usage interfaces to our customers. The innovative feature set of KV.SMS 5.0 ensures a rapid increase in the overall adoption and usage of the Voice SMS service."