BuzzCity, a provider of global wireless communities and consumer services, has announced the release of the BuzzCity Mobile Advertising Index for Q4 2008. The report documents the growth of mobile internet advertising and represents inventory sold across the BuzzCity Mobile Advertising Network. The BuzzCity report tracks, by extension, the growth of off-portal mobile internet use, in more than 200 countries around the world.
The following statistics show paid advertising banners delivered in the fourth quarter of 2008. Banners are delivered to more than 2000 publisher sites, including BuzzCity-owned mobile community service, myGamma.
Banners Served on BuzzCity Mobile Advertising Network
Q4 Position Country Q4 Banners Q4 Growth
1 Indonesia 3.6 billion 100%
2 India 727 million 10%
3 South Africa 465 million -14%
4 United States 382 million 47%
5 Kenya 241 million -19%
6 Egypt 150 million 54%
7 Romania 135 million 32%
8 Bangladesh 135 million 1%
9 Philippines 116 million 119%
10 Libya 101 million -2%
Total 6.0 billion 49%
Network Total 7.6 billion
Network Growth 40%
In the fourth quarter, just over 7.5 billion advertiser banners were delivered across the entire network, representing a quarterly growth of 40%, a slight increase from the previous quarter's growth of 38%.
KF Lai, CEO of BuzzCity, commented on the news: "The Q4 results are significant in light of the current economic situation. We are clearly seeing more advertising on mobiles and expect to see further growth in 2009 as advertisers focus more on accountability in their campaign execution. Even the apparent shrinkage of advertising inventory in South Africa has a silver lining to it: publishers providing greater value and transparency for consumers will sustain demand as they continue to monetise their content in this market."
While the Top 10 performers contributed 80% of the traffic, the network continued to grow beyond these markets; by the end of December 2008, 28 markets exceeded 10 million banners per month compared to 23 in Q3. Year-on-year the network grew by some 300% and growth is expected to continue.