MobiVentures, an international provider of mobile applications, content and services, has announced a new Video Call Push (VCP) service in partnership with Spain's Froggie S.L., which enables video content to be sent directly to a user's phone. The promotional tool allows corporate clients to send video content to 3G phones, making for a rich experience and resulting in very impressive return on investment for the client.
Nigel Nicholas, chief executive officer of MobiVentures, commented, "We are excited to partner with Froggie in delivering this breakthrough service to our clients and partners. We believe this service is the first of its kind, allowing corporate customers to send video content directly to a consumer's phone for promotional or feedback purposes. We believe there is enormous untapped potential for this type of service, which could include promotions, conducting surveys, or simply reporting on a new product."
To utilize the new service, clients simply upload the list of numbers that they want to send to, along with the promotional video itself, and press send. Once the video call is active, the user is connected to the video IVR, thereby linking the Video Call Push to a catalogue of 3G services, such as video blogs, video dating, live customer service, voting, or video messaging.
Video Call Push will be implemented shortly by a car manufacturer across their target audience and will enable them to place their promotional video directly in the hands of their potential buyers. The call-to-action is enhanced through an onscreen menu that offers a variety of service options, including: requesting a test drive (with the information entered into a database); receiving an SMS with the address of their local dealer by SMS; leaving a video of their opinion on the car (that information could then be made accessible to other users using the video call blog module) or used by the car manufacturer for other purposes. Video Call Push looks set to become a hugely successful promotional tool over the next few years as it allows the brand to communicate with the customer on such an individual basis.
Mr. Nicholas continued, "This new publicity tool comes to mobile consumers as a call that when answered, reproduces the video of an advertisement. Any information we receive in TV ads, radio and, until now, in the mobile handset via SMS, has taken new shape. This tool also adds a new level of interaction between the user and the advertiser because, through a menu of options, the consumer can get in touch with an operator to request product information or services advertised, and even make purchases, thus taking advantage of the opportunity to trigger a purchase at the time the product is in the minds of consumers."
Tom Horsey, managing director of Froggie, stated, "The possibilities for Video Call Push are endless and it offers a level of customer engagement beyond what we have seen in the market to date. We are already having terrific results with the Video Call Push application and now as part of the MobiVentures partnership we have the network to launch this innovation to a worldwide market."