Mobile 365, the global leader in mobile messaging and data services, today announced the launch of its Network Query service. Part of Mobile 365's global billing maximisation strategy, the new service enables content providers to determine the home network of a given mobile subscriber, resulting in improved billing rates and reduced message sending costs.
Utilising an easy-to-use, secure HTTP interface, content providers are able to query mobile phone numbers in over 60 networks across Europe, Asia, and North America. Unlike other offerings in the market, the Mobile 365 Network Query service resolves numbers on both GSM and CDMA networks. For each number resolved, Mobile 365 returns a network code which can be later on used for the purpose of accurate message sending by the content provider.
Mobile 365, which is attending next week's Mobile Content World show at Olympia in London, will also enable content providers to validate mobile phone numbers before the delivery of contents and services. In addition, the service will allow them to maintain their subscription databases current and address the growing issue of mobile number portability - a global phenomenon now encompassing over 500 million subscribers worldwide.
Ran Margalit, Director of Global Messaging Delivery at Mobile 365, explained: "In today's competitive content market, every message counts. Ported, inactive, or invalid numbers all translate into lost revenue and increased message sending costs for the content provider. Taking the issue of mobile number portability (MNP) as an example, Mobile 365 has long been engaged in addressing MNP in the various markets it operates in. We check each message sent through our network for number portability in the US, Australia and Hong Kong - markets where the percentage of ported numbers is relatively high. In other markets such as the UK and Spain, we routinely capture the home network of each subscriber originating a text message (MO) passing through our network, and use that information for accurate routing of mobile terminated (MT) messages."
Bernadette Lyons, VP EMEA at Mobile 365, adds: " The launch of the Network Query service is just one more aspect of our truly multifaceted approach and commitment to maximising billing rates on behalf of our content providers and operators alike. We continue to lead the industry in areas such as these and our ability to develop and launch to market new services is second to none. We are already seeing high-levels of interest in the savings and benefits the Network Query Service will bring to our customers."
The Network Query service is an integral part of Mobile 365's global, next-generation APEX Mobile Data Network. Mobile 365 recently invested $15 million into building the APEXTM (Application + Personal message EXchange) network, creating a single infrastructure capable of dependable data delivery and monetization worldwide.