Mobile 365, the global leader in mobile messaging and data services, today announced the launch of its Network Query service. Part of Mobile 365's global billing maximisation strategy, the new service enables content providers to determine the home network of a given mobile subscriber, resulting in improved billing rates and reduced message sending costs.

Utilising an easy-to-use, secure HTTP interface, content providers are able to query mobile phone numbers in over 60 networks across Europe, Asia, and North America. Unlike other offerings in the market, the Mobile 365 Network Query service resolves numbers on both GSM and CDMA networks. For each number resolved, Mobile 365 returns a network code which can be later on used for the purpose of accurate message sending by the content provider.

Mobile 365, which is attending next week's Mobile Content World show at Olympia in London, will also enable content providers to validate mobile phone numbers before the delivery of contents and services.  In addition, the service will allow them to maintain their subscription databases current and address the growing issue of mobile number portability - a global phenomenon now encompassing over 500 million subscribers worldwide.

Ran Margalit, Director of Global Messaging Delivery at Mobile 365, explained: "In today's competitive content market, every message counts. Ported, inactive, or invalid numbers all translate into lost revenue and increased message sending costs for the content provider. Taking the issue of mobile number portability (MNP) as an example, Mobile 365 has long been engaged in addressing MNP in the various markets it operates in. We check each message sent through our network for number portability in the US, Australia and Hong Kong - markets where the percentage of ported numbers is relatively high. In other markets such as the UK and Spain, we routinely capture the home network of each subscriber originating a text message (MO) passing through our network, and use that information for accurate routing of mobile terminated (MT) messages."

Bernadette Lyons, VP EMEA at Mobile 365, adds: " The launch of the Network Query service is just one more aspect of our truly multifaceted approach and commitment to maximising billing rates on behalf of our content providers and operators alike.  We continue to lead the industry in areas such as these and our ability to develop and launch to market new services is second to none.  We are already seeing high-levels of interest in the savings and benefits the Network Query Service will bring to our customers." 

The Network Query service is an integral part of Mobile 365's global, next-generation APEX Mobile Data Network. Mobile 365 recently invested $15 million into building the APEXTM (Application + Personal message EXchange) network, creating a single infrastructure capable of dependable data delivery and monetization worldwide.

Comarch TYTAN Billing and InsightNet Network Management solutions to be deployed at the new Swiss GSM carrier

Comarch a global provider of OSS/BSS, has been chosen by the Swiss GSM Operator in&phone to implement its billing and network management platforms. With campusGSM in&phone makes employees in large-scale enterprises and administrations mobile in buildings and on their campus. Comarch software is enabling better time-to-market, facilitating the launch of new services and business models, as well as handling the growing amount of data.

n&phone is a new Swiss GSM operator holding a license for the implementation of a GSM network to provide mobile services in Switzerland. in&phone is focussing on large customers from the private and public sector as well as from the public administration and their increasing mobile communication needs in the offices where GSM coverage usally is poor.

The product concept of campusGSM makes mobile communication possible in-building.  With the coverage of the company area on basis of the GSM, the mobility of the white and blue collar workers will be increased - this reduces telecommunication costs and increases the productivity and the satisfaction of the employees. Today in&phone is building up its campusGSM for several Swiss multinational enterprises and local administrations. Alois Widmann, CEO of in&phone said: "in&phone's services reflect the challenges of a modern and mobile working environment even on the workers desks."

in&phone has chosen Comarchs solution of TYTAN Billing System, TYTAN InterPartner Billing, TYTAN Customer Care, and InsightNet Mediation and Provisioning systems as its turnkey solution.

Christophe Debou, Comarch Board Member, Telecommunications Business Unitm said: "We are excited to cooperate with in&phone as a new company on the market and we are focussed to support its growth with our technology and extensive experience on the Swiss mobile market."

For in&phone Alois Widmann the partnership with Comarch offers several advantages: "On the one hand we can pass price advantages to our customer because of low setup and operating costs, on the other hand the Comarch solution allows us a fast adjustment to customer needs based of its high flexibility and integration."

Latvia’s major telecommunications provider, Tele2 SIA, a subsidiary of Swedish-based Tele2 AB, has contracted with Siemens to expand its GSM network and build a complete 3G/W-CDMA network infrastructure. The contract includes the expansion of the radio and  core system for the provider’s GSM network in Latvia, the upgrade of existing GSM circuit and packet core network elements with 3G functionalities as well as building a complete 3G/W-CDMA radio network in the country’s metropolitan areas.

“The Baltic states are one of the fastest-growing economic regions in Europe. We are pleased to be able to participate in this boom and accompany the new EU countries in the evolution of their mobile communication networks toward 3G,” said Christoph Caselitz, the President Mobile Networks at Siemens Communications.

With this contract Siemens can once again strengthen its position as world leader in 3G/WCDMA infrastructure together with NEC. Market independent industry analysts position NEC and Siemens in the 3G/W-CDMA market as No.1 with regard to commercially installed radio base stations – Node-Bs  (source: Multimedia Research Institute, Tokyo, April 05).

Macromedia has announced an agreement with HP to help users enjoy communications services and rich Internet applications on wireless notebook PCs, PDAs, mobile devices, and other consumer electronics. Macromedia and HP will jointly integrate, market, and sell solutions that unite the Macromedia Flash
Platform and the HP Service Delivery Platform (SDP).

The Flash Platform provides the solutions that make great digital experiences possible. The HP SDP is a service-oriented
architecture that helps providers create and deliver services for mobile, fixed, and broadband networks, enabling them to introduce new services rapidly, efficiently, and at reduced cost and risk.

Together, Macromedia and HP will enable carriers, network equipment providers, and telecommunication ISVs to streamline the creation of new communications, messaging, and collaboration solutions, and securely deploy rich multimedia services that leverage the ubiquity of Macromedia Flash Player and the depth of the HP SDP across fixed, mobile, and broadband networks.

With the Macromedia Flash Platform and the HP SDP, service providers can unify voice, data, and video communications with a rich application userinterface that is available across operating systems and devices. The ubiquity of Flash Player - the backbone of the Flash Platform - enables anyone to instantly access and enjoy rich, integrated communications
experiences without the hassle of installing and configuring software.

The SDP blueprint combines a clearly documented reference architecture built on a core set of industry standards with a comprehensive portfolio consisting of software, hardware, and consulting and integration services provided by both HP and its partners that have been tested, characterized, and proven. HP delivers SDP elements and functionality based on customers'
legacy infrastructures and new service requirements.

Developers using the SDP have the advantage of an industry-standard web services interface for telecommunications services. By leveraging the SDP
infrastructure and the global reach of the Flash Platform,
telecommunications operators and service providers can rapidly integrate and leverage network services and deploy multimedia communications solutions on nearly 600 million Internet-connected desktops and mobile devices worldwide.

"Carriers investing in multiservice IP networks will accelerate time to market for the broad adoption of services by leveraging the instant 'network effect' of Macromedia Flash and the reach of the HP SDP, while still maintaining strong brand control and differentiation," said William Stofega, senior research analyst, VOIP Services, IDC. "The Flash Platform combined with the HP SDP creates a robust, multiplatform solution for the enterprise that is suitable for stringent, mission-critical environments across the telecommunications network."

As part of this joint initiative, HP will offer turnkey systems integration services to the growing number of telecommunications service providers deploying Flash Platform products in their networks. Macromedia and HP will initially target their joint sales efforts to major carriers around the
world that have deployed key elements of the SDP. As part of their professional services engagements, HP will resell elements of the Flash Platform, including Macromedia Breeze(tm) for delivering online communications and Macromedia Flex(tm) for developing rich Internet
applications.

"We're joining forces with HP because of its deep telecom expertise - and its SDP, which is the industry's most robust, standards-based service-oriented architecture," said Eric Weiss, vice president of telecommunications solutions, Macromedia. "Now with HP SDP, the ubiquitous, cross-platform Macromedia Flash Player, and the huge Macromedia developer
community, telecom service providers have the framework they need to quickly roll out a wide variety of rich Internet applications that reduce costs, grow their business, and prepare them for a future where applications are delivered across platforms and devices."

"HP chose to work with Macromedia because the Flash Platform is the industry leader and is highly complementary with the HP SDP," said Marco Limena, vice president, Network and Service Provider Solutions, HP. "Macromedia expertise with client software and HP expertise in IT and network infrastructure
provide an end-to-end solution that enables service providers to streamline the creation and delivery of multimedia, content-rich services to millions of wireless, mobile, and broadband customers."

The first application based on Flash to be integrated with the SDP is Breeze, the Macromedia web conferencing solution that has already been deployed within large enterprises for internal training and communications, such as Cable & Wireless, KDDI, and Verizon. Incorporating Breeze functionality with the HP SDP enables Breeze web conferencing to be delivered over telecommunications networks and integrated with other SDP
applications like audio conferencing, location, and messaging.

Macromedia and HP have developed a prototype that shows the integration of the Flash Platform, Breeze, and the HP SDP. The prototype runs on the HP iPAQ Pocket PC and demonstrates multiple communications services running
together and sharing context and content information across applications and devices. The prototype is now available for demonstrations, proofs of concept, and pilot trials. To view the prototype, click on the link below.


External Links

Flash prototype

Developed by Refresh Mobile, the leading player in push based mobile technology, the ITV Mobile Mobizine updates the consumer on a twice daily basis with the latest news, weather and entertainment features. An additional Mobizine provides a daily TV Guide within a wow! factor user experience.

There are 2 variants of the Mobizines service. A service for Symbian phones receives updates automatically and alerts the consumer that the update has arrived. This variant uses FlashLite. The Java service requires the user to request an update, but once delivered consumers can browse at their leisure and convenience as many times as they wish. Both services allow editions to be browsed when consumers are out of network coverage.

As well as keeping the ITV audience up to date with the latest shows, gossip, news and weather, it also provides an excellent platform for ITV’s advertisers. With mobile telephony ubiquitous and with the mobile’s unique intimacy with the customer, ITV and Refresh Mobile believe that the quality of the user interface and the quality of the content being delivered creates an extremely attractive promotional environment while providing the user with the very best experience.

Scott Beaumont, CEO of Refresh Mobile, said, “We are delighted to be working with ITV in delivering on its ambitious plans for its mobile audience. This offering highlights the potential and ease of use of our Content Management Tool and the Mobizines product. We are sure that this is the beginning of a very powerful experience for ITV, Refresh Mobile and, most importantly, the consumer.”

Jeff Henry, CEO of ITVC, saidn “We want our new mobile portal to be the UK’s No1 non-operator entertainment portal and Mobizines is an important part of our strategy. 20 years ago the level of TV interaction with viewers was – ‘send us an answer on a postcard’. We are now at a point in the development of both digital television and other devices which allow us to realistically capitalise upon their growth.”

Refresh Mobile was created in a MBO of a Flash-based service called News Express from T-Mobile. This announcement marks the first content publishing partner launch on Symbian (using Flash) and Java for Refresh Mobile. Refresh Mobile's Content Management System allows publishers to deliver multiple titles and multiple updates to the consumer without the need for constant redevelopment or significant publishing resource.

External Links

Refresh Mobile

Rubberduck Media Lab, a Mobile Media Company, today announced that the company’s studio:1 platform has been further deployed by mobile operator Telenor to bring all live, streamed content from Norway’s three leading television channels, to the country’s expanding 3G audience.

The fully-featured studio:1 platform provides the best possible streaming television experience for users who, until now, have been unaware of the capability of their handsets to receive live television content. Content will be delivered live across Rubberduck Media Lab’s Studio:1 platform from the Norwegian Broadcasting Corporation (NRK), TV2 and TVNorge including audience favourite reality series ‘71° North’.

“Many subscribers have until now been unaware of trying television on their mobiles,” observed Gavin Whyte, CEO, Rubberduck Media Lab, a Mobile Media Company. “There is a core audience of some 30,000 viewers who have already accessed NRK broadcasts via studio:1 for the past 18 months in Norway. But this further deployment of studio:1 marks a major effort to educate subscribers as to just how simple it now is to watch their favourite programmes wherever they may be.”

Rubberduck’s network-agnostic service also overcomes the problem of digital rights management facing channels wishing to stream live broadcasts to mobile phones. studio:1 contains a scheduling feature that automatically identifies content with unsecured mobile rights and reschedules the broadcast by swapping in alternative content. This has already proved a key element of service development with the broadcasters and operators securing the mobile rights to key programming.

 “Telenor’s support for TV to mobile services as a new medium for delivering entertainment and information to any location, perfectly gels with our belief in the importance of mobile video as a cornerstone of Mobile Media’s strategy as The Personal Broadcaster,” said Karsten Hauge, Chief Executive Officer, The Mobile Media Company. “Alongside cinema, internet and television, the mobile phone is now the fourth screen in our lives, and as Norwegian viewers are discovering, the opportunity to view favourite programmes while on the move is a truly liberating experience.”

External Links

Mobile Media

Brands can now sell their content direct-to-consumer in Germany

Bango, the mobile content enabler, has added Premium SMS and operator billing in Germany to its range of payment options.  This means that German consumers can now pay for content and services such as ringtones, games, music, videos and adult content on their phone bill. 

Brands and content owners can now market and sell content direct-to-consumer in Germany with their own branded site - a 'browse and buy' shop on the mobile internet.  Brands extend the direct, interactive relationship they already have with their consumers, in print, broadcast or on the Web, into the mobile medium with total flexibility on the product offers and pricing.  Now thousands of content providers already using Bango to sell their content in various markets can bill directly in Germany.

Bango provides the technology to enable brands to market, sell and deliver their services to mobile phone users. Users on the four main German operators - Vodafone, T-Mobile, O2 and E-Plus - are offered 'on bill' as a payment option.  Bango supports Premium SMS in Germany and has integrated directly with Vodafone Germany's own billing system as part of the company's strategy to plug into the operator's own billing system where possible.  Bango recently announced 'on bill' payment for Cingular Wireless subscribers in the US.

"Bango has become the only universal platform that integrates different mobile billing systems from around the world into one service and fills the gap left by the closure of Simpay," said Anil Malhotra, VP of Alliances and Marketing at Bango.  "Germany is the largest mobile phone market in Europe with over 74 million subscribers and offers a huge potential market for brands."

Content owners and brands already using the Bango Service can bill in Germany with no additional cost to their regular monthly fee.  New customers simply register their mobile content through a web service at www.bango.com.

Content providers then use the Bango Service to enable access to mobile content through text 'trigger' using German shortcodes - 82008 for universal content and 84324 for over 18 content - and website 'triggers'.  Content providers control the pricing and promotion of their content on-line and keep track of traffic and revenues in real-time through the same web service.  Pricing is automatically localized for customers depending on which country they are accessing from.

Ericsson and NEC Corporation have signed a license agreement for U250, the latest WCDMA/GPRS platform from Ericsson Mobile Platforms.

NEC has selected the U250 following their launch of the first I-mode based WCDMA phone in Europe, based on Ericsson's previous generation platform (U100). NEC is a strong global player and their selection of U250, is a strong endorsement of Ericsson 's state-of-the art technology.

With addition of Ericsson Mobile Platforms to NEC's portfolio, NEC will be ready to offer a wider range of 3G mobile terminals to meet the various demands of 3G mobile operators and end users in a timely manner, in response to the wide variety of services and functions required, as the 3G market and services grow and expand globally.

Ericsson Mobile Platforms' 3G-platform U250 is a highly integrated WCDMA/GPRS platform with advanced multimedia capabilities required for the growing 3G market. The U250 platform includes the functionality to equip mobile phones with multi-megapixel cameras, IMS protocols and clients, advanced audio and video capabilities, 3D graphics, and support for a wide variety of mass storage memories.

Action Engine Corporation, the mobile application platform provider, today announced that it has released the findings from the Action Engine Worldwide Mobile Usability Study, its first annual worldwide study on the usability of mobile data services and application delivery. The study included participants who were located in various countries throughout North America, Europe, the Middle East, and the Asia-Pacific region.

The survey questions were developed from the usability criteria defined in “The 7 Rules of Mobile Data User Experience,” a paper written by wireless industry expert, Elliott Drucker. Since 1998, Drucker has been featured regularly in the publication Wireless Week and is considered to be a leading authority on wireless usability and network design.

Through the results of this survey several key conclusions can be found about the mobile user experience with wireless data services and applications:

Usability is the #1 Purchasing Influencer:
When asked which factor most influenced their purchasing decision, 59% of respondents cited ‘Ease of use/Positive user reviews’ as their most important buying criteria, exceeding ‘Value for Price.’ For respondents based in Europe, this percentage rose to 95%, demonstrating the strong impact that usability has on product sales.

Cost and Complexity Prevent Usage:
34% of those surveyed indicated that they are not using mobile applications despite the availability of faster networks and new mobile data services.  Of the people who had not used these services, 46% of respondents listed cost as their number one barrier to using data services and 28% listed complexity of use as the second reason they are avoiding new services. Assuming those barriers were reduced, 70% of respondents indicated that they would use mobile applications like news, weather, and sports scores at least 2-5 times a week.

Email is Not the Killer Mobile App:
Respondents ranked interest in News, Weather, Travel, Driving Directions, and Mapping applications above Communications applications, like Email and Instant Messenger.

Users Want More Personalization Options:
85% of those surveyed indicated that having mobile applications remember their favorites and preferences was important or very important.

Speed is the Key:
Fewer trips to the network and ‘fast response times’ were listed as the most important features for respondents who use mobile applications. 76% of respondents indicated that two or less trips to the network would be all that was tolerable when using a mobile application. Respondents also indicated that they would not expect to spend more than 5 minutes online while using a mobile application.

Off-Portal Downloads are the Most Popular Delivery Mechanism:
Respondents indicated that the most popular place to purchase a mobile application is from a third-party mobile downloads Website rather than the mobile or PC Websites of their own service provider/mobile operator. 10% of respondents said that they only use the mobile applications that come preinstalled on their phone. 49% of people said that monthly subscriptions would be their ideal payment method for mobile applications.

“The results of this study confirm that our company’s focus on delivering a superior mobile user experience is resonating with the mobile consumer,” said Scott G. Silk, president and CEO of Action Engine Corporation. “By eliminating keystrokes and repeat data entry, as well as reducing the number of trips to the network, Action Engine is delivering the type of user experience that our mobile operator customers demand to increase their data services revenues. Applications running on our platform have noticeably reduced subscriber churn, promoting greater consumer loyalty for our mobile operator customers.”

External Links

Action Engine

Arantech, a provider of customer experience management (CEM) software announced today that it has signed an agreement with Vodafone Spain. As part of the agreement, Vodafone Spain will deploy Arantech's CEM solution, aranassure, enabling it to monitor actual customer experience in real-time across its network of close to 11.8 million subscribers and help drive increased service revenues through the delivery of a more enriched customer-centric quality of service.

In growing revenues, Vodafone Spain is looking to increase the level of utilisation for its range of advanced wireless services by providing a more personalised level of service to its growing subscriber base. To achieve this, Vodafone Spain is deploying aranassure so that it can measure in real-time both at an individual and aggregate level how its customers are actually experiencing its network services.  This will enable it to quickly detect and diagnose potential problems its subscribers may be experiencing such as an inability to access live content or avail of Multi-Media Messaging (MMS), which could lead to a loss of lucrative service revenue. It will also provide Vodafone Spain with the ability to enable customer-specific Service Level Agreements (SLAs) that can be easily and comprehensively verified through objective customer experience measurements.   All this gives Vodafone Spain a very powerful tool to differentiate itself in a highly competitive wireless market and increase revenues through an uptake in service utilisation among new and existing customers.

"Optimising customer experience across our network presents us with a huge opportunity to generate new service revenues," said Fergal Kelly, Chief Technology Officer, Vodafone Spain. "Deploying aranassure is central to this as we now have greater transparency into how our customers experience our wide range of wireless services, allowing us to proactively respond to potential problems that could lead to a loss of additional revenues for our business."

aranassure, the first CEM solution on the market, provides complete visibility of the actual customer experience by providing real-time data transaction flows both at an individual customer and customer group level. It also uses data aggregation and modelling techniques for detailed and ranked analysis. Advanced real time alarming and notification features can be tailored around specific customer experience measurements while in-depth troubleshooting tools drill down to diagnose and help resolve the root cause of problems customers may be facing. This solution will allow Vodafone Spain to proactively manage unacceptable customer experiences by providing the information needed to correct problems when they occur leading to an increase use of services, a reduction in overall network operational costs and a significant growth in revenues.  It will also enable Vodafone Spain to differentiate itself in the market by optimising customer satisfaction and by offering an objective measure of this satisfaction to corporate clients through enabling customer-specific Service Level Agreements (SLAs).

Commenting on the new agreement between Arantech and Vodafone Spain, Brendan McDonagh, Chief Executive Officer, Arantech said, "Effectively managing customer experience is a necessity for wireless operators looking to generate new sources of revenues and increase loyalty among their customer base.  Through leveraging, in real-time, the rich customer experience management features of aranassure Vodafone Spain can ensure optimal utilisation of its wireless services leading to greater revenue gains and a consolidation of its market leadership position."

External Links

Arantech

NetDespatch is teaming up with Cognito to develop mobile solutions for express transport carriers and their customers.  The two companies have been collaborating in research and development for the past six months in preparation for a major product due for launch at SME 2005, the annual service management exhibition on 4-6 October at the NEC.

The joint venture sees NetDespatch becoming a Cognito accredited partner. Cognito is the UK's leading managed mobile data solutions provider and NetDespatch is a global supplier of web services in courier, transport and service logistics.  Both Cognito and NetDespatch provide fully-managed services which are seen as the future for IT and the partnership represents an important development in their respective markets.

NetDespatch provides booking, tracking and management services over the web and the tie-up with Cognito will provide a fully integrated mobile capability.  It will bring the benefits of NetDespatch web services directly to people on the move, anywhere in the world 24-hours a day, through live connection to NetDespatch web servers.     

"NetDespatch has been developed as a go-anywhere business service that transport operators and their customers can access from internet connected PCs.  By incorporating Cognito's mobile solution, we will be able to extend NetDespatch services beyond the office and give easy, instant access via handy pocket-sized PDAs or ruggedised laptops" says Becky Cark of NetDespatch.     

Good Technology, a provider of wireless messaging software and service, today announced that the more than 6,500 enterprises running GoodLink can now have real-time access to their corporate voicemails on their wireless handhelds. The new functionality is the result of a partnership with MotionApps, a wireless handheld computing applications provider, and will link GoodLink with enterprise unified messaging systems from Cisco, Avaya and other unified messaging enablers.

With immediate and integrated access to their voicemail and email messages in one, integrated inbox, mobile professionals can spend more time on the road providing service to their customers and minimise the inconvenience of dialling their voicemail. Unified messaging systems forward the voicemail as a WAV file to the mobile professional's corporate e-mail account, which is automatically synchronised to the handheld via GoodLink. Using MotionApp's mVoiceMail WAV player and GoodLink's rich attachment handling capabilities, users can play, forward or save voicemails directly on their handheld with just a few clicks.

Good is partnering with MotionApps, a leading provider of mobile software solutions, to securely and cost-effectively distribute mVoiceMail to mobile users with zero IT touch. Using GoodLink's Secure Over-The-Air technology, IT administrators can quickly and easily provision and manage the application over-the-air, without ever requiring users to part with their device.

"Through Good Technology's Secure OTA management customers can quickly get access to our robust mVoiceMail solution without having to send the handheld to IT," said Voja Lalich, CEO, MotionApps. "Enterprises will be able to leverage GoodLink's superior interface and powerful attachment handling capability for a rich end-user experience with mVoiceMail."

"We are committed to providing our customers with a secure mobile link to all of their critical enterprise backends, and the ability to mobilise unified messaging systems is a growing enterprise demand," said Rick Osterloh, VP, product management, Good Technology. "Our industry standards-based approach enables our customers to take advantage of great third party applications like mVoiceMail to extend the productivity of corporate systems investments from Cisco, Avaya and many others for greater business efficiency."

GoodLink support for customers with unified communications is available today through mVoiceMail for Treo handhelds.

Location in WiMax and WiFi too

Polaris Wireless, a pioneer in wireless location technology, today announced the grant of their eighth patent by the U.S. Patent Office for Polaris’ wireless emergency and location-based services technology.

The patent award follows previously awarded key patents including US 6,393,294, US 6,782,265 and US 6,269,246.  The news bolsters Polaris’ leadership position in the fundamentals of locating cellular phones and other wireless devices by processing the radio information automatically reported to the wireless network by the phone or wireless terminal device. In addition to cellular and PCS networks, the Polaris location technology can be shown to provide accurate location in WiFi and WiMax wireless networks.

Intellectual property is a critical element of success for telecom companies. This newly issued patent covers fundamental aspects of location technologies based on a time series of measurements. By incorporating a series of measurements that capture variations over time, accuracy can be dramatically improved compared to systems that perform only a single snapshot analysis. Polaris has proven this advantage in competitive trials and incorporated it into commercial products. Protecting this valuable intellectual property places Polaris at an advantage compared to other location technology competitors.

“We are very pleased with the granting of the patent and believe that this new development further solidifies our leadership position as the enabler of crucial wireless solutions,” said Manlio Allegra, CEO, Polaris Wireless. “This patent, along with the others we have been granted, also establishes Polaris in a leadership position for technologies enabling the location of wireless phones.”

The Polaris Wireless Location SignaturesTM (WLS) is a breakthrough in wireless location technology. Performance tested in the United States and Europe, the Polaris WLS solution resides on standard servers and requires no modifications to handsets or cell sites. This network-based, software-only solution simplifies and accelerates deployments, provides complete network coverage, 100 percent customer coverage and dramatically reduces capital and operational expenditures for wireless carriers.

Polaris Wireless, the price/performance leader for wireless location, has commercially deployed its location-based solutions at multiple U.S. carriers, including Rural Cellular, SunCom Wireless/Triton PCS and others.

External Links

Polaris Wireless

Argogroup, the leader in user experience optimization for mobile services, has launched Script Writer Solo, the newest member of the award-winning Monitor Master quality management platform in use by over 60 of the world’s most successful mobile operators. 

The new Script Writer Solo is aimed at supporting content and portal developers who want to assure that their mobile applications work correctly against all of the different makes and models of handsets available to consumers. With Script Writer Solo, developers will be confident that their applications work against all of the popular mobile handsets on the market when they are released to the market.

The key difference of Script Writer Solo compared to Script Writer is that Solo is limited to a single user on a single Windows PC, and can only run a single test at a time. Apart from the limitations of the license, Script Writer Solo provides the full range of test functionality as the rest of the Monitor Master family of products.  Developers will be able to test SMS, WAP, MMS, e-Mail, ring-tones, games, web, payments, instant messaging, video streaming, i-Mode, digital rights management and much more.

According to Paul Nerger, Argogroup’s VP of Marketing, the speed of mobile data take up is driven by the quality of the new applications that developers produce. "Quality means an application does what the consumers expects it to do – the game can be played, the contest can be won, an MMS can be sent, an email or voicemail box can be reached or a pre-paid token can be topped up," he said.

"But delivering high quality mobile apps is not easy, certainly not when compared to developing for the fixed Internet. That’s because mobile applications must cope with the bewildering and larger diversity of devices, operating systems, and protocols in the mobile world. Further, the developer must ensure that they work over multiple, disparate, and proprietary mobile networks."

According to Nerger, Script Writer Solo will improve developers’ chances of first-time certification by target operators, significantly reducing an application’s time to market.

"Script Writer Solo lets developers rapidly test applications against hundreds of target devices before seeking final certification from the operators. Not only is Script Writer Solo going to make the application development life-cycle considerably more efficient and cost-effective but consumers will also see new, exciting, high-quality applications coming to market at a much faster rate. Applications that they will want to spend more time and thus more money on because they are well executed."