Synchronica, the mobile email and synchronization company, has announced a worldwide agreement with Brightstar, a global specialist in distribution and supply chain solutions for the mobile industry, for the distribution of its award-winning mobile push email and synchronization technology Mobile Gateway.

As part of the agreement, the two companies will create a dedicated sales and marketing team that will draw on Brightstar's vast customer base to promote Mobile Gateway in over 50 countries across six continents. Initial marketing undertaken by the teams has generated positive responses from potential customers. Over 15 opportunities with mobile operators are now in active discussion and/or under trial. Synchronica has hired a dedicated sales representative in Miami, where Brightstar is headquartered, to handle this alliance and ensure its success.

Brightstar, with estimated annual gross revenues of USD 4.8 billion in 2007, serves many of the world's leading mobile network operators. In addition, Brightstar has a strong presence in the fast growing emerging markets in Asia Pacific, Africa, India, and throughout Latin America. The company also serves customers throughout North America, Europe, and Australia. Brightstar delivered one of every 20 mobile devices in the world in 2007.

Commenting on the agreement, Synchronica CEO Carsten Brinkschulte said: "We are very excited to team with Brightstar. This is an outstanding validation of Mobile Gateway which provides an easy to use and affordable way for accessing email on mass market mobile phones. Brightstar's marketing flair, as well as its far-reaching and established supply chain extends our global reach, in particular in the booming emerging markets of Latin America and Asia, where we see a tremendous opportunity for growth."

Brightstar Vice President, Data Centric and Enterprise, Michael Tate, said: "We are delighted to partner with Synchronica, as Mobile Gateway is an outstanding product. As a global leader we seek value-added solutions for the global wireless market, and Mobile Gateway is best in class. We see a huge opportunity for push email and synchronization solutions, and Mobile Gateway is sure to generate tremendous interest across the world."

Messaging International, the provider of messaging services, has, through its wholly owned subsidiary TeleMessage, signed a partnership agreement with Mobixell Networks, a provider of mobile multimedia and advertising  solutions, to provide an internet to mobile phone video streaming solution.

The new internet to mobile phone video streaming solution, which leverages TeleMessage's PC2Mobile product suite and Mobixell's mobile multimedia and video suite, enables a PC user to send video files taken from the internet to a mobile phone.  This simple solution allows mobile operators to offer converged fixed-mobile services and provides subscribers with user-friendly tools for self content generation. The PC2Mobile product suite is integrated with subscribers' web browsers and therefore drives more data revenues.  Additionally, the platform handles all billing aspects, as well as  real-time streaming adaptation of video and music regardless of format, optimising the mobile user experience for all types of media regardless of handset and network. 

Messaging International CEO Guy Levit said, "By partnering with Mobixell, we have created an innovative solution that gives subscribers another means to express themselves by delivering popular video streams to mobile phones. It is also very beneficial for mobile operators, providing them with a converged service that leverages the self content generation trends."

Mobixell Senior VP Marketing Avichai Levy said, "This partnership provides an additional attractive use to our mobile video solution, which also includes high quality delivery of mobile video for mobile TV, VOD, and open browsing. This "internet to mobile" scenario is in line with the convergence of PC and mobile multimedia content, and contributes to greater customer satisfaction."

MACH and Telefónica have announced that they have entered into a strategic joint venture and launched the Link2One roaming hub.

The concept of the hub is claimed to open the doors for operators to a new age in roaming connectivity. It is said to overcome the time-consuming, resource heavy problems associated with standard bilateral agreements such as diversification of technologies, configuration and testing. Link2One automatically offers speed, simplicity and control, resulting in minimised costs and increased reliability.

As Angel Merodio, Director from Telefónica explains; "Roughly only around 30,000 international bilateral roaming agreements are really up and running out of the 180,000 potentially available worldwide. We believe the current model of setting up international roaming agreements has gone as far as it can possibly go. Only a new model can effectively enable the missing number of agreements. With this initiative we foresee that gap closing in the coming years, allowing full roaming coverage for all mobile customers around the world, which has been a dream until today."

The Link2One roaming hub is a revolutionary, highly profitable method of expanding coverage and significantly reduces administrative costs. Through one single connection, operators receive the same access and service level capabilities (voice and data) as with classic bilateral agreements, in addition to data clearing, financial clearing and fraud protection.

With roaming connectivity guaranteed, operators are given the freedom to expand their business within the wider roaming community with ease and without constraints. Link2One not only provides new international destinations. It also enhances existing relationships by increasing the number of services and technologies available in each destination, such as GSM, CAMEL, SMS, GPRS and 3G. Instead of looking at a long process, operators can earn future untapped revenues today. 

As an operator, Telefónica understands other operators' needs. The Link2One roaming hub invites operators to take advantage of their strong portfolio and coverage, therefore connection to Telefónica's 18 mobile operators in Europe and Latin America is immediate. This will increase exponentially as new operators connect and in the long-term; Link2One could facilitate roaming connectivity to all mobile operators worldwide.

According to Martin Lippert, CEO of MACH, "This is the world's best connected roaming hub and is the solution that brings the end to the bilateral approach. It is a multilateral roaming gateway combining the roaming connectivity of Telefónica and the roaming clearing capabilities of MACH. Link2One benefits MNOs of all sizes, both new and existing. It provides the answer to the universal quest of increasing roaming revenues without the accompanying high operating costs. MACH is proud to be leading the way with Telefónica." 

AIRCOM International, the independent mobile network planning and optimisation consultancy, has been selected by KPN Netherlands to improve the performance of its mobile network.  KPN has purchased a number of licenses for AIRCOM's RANOPT tool, which will provide a solution for the post processing of all its drive test data.

RANOPT is a radio network optimisation tool and will facilitate the loading and analysis of drive test data from KPN's existing 2G and 3G mobile networks.  It is enabling KPN to pinpoint problem areas in the network that may require corrective action.  In the case of KPN Netherlands, it is providing a future-proof solution that can be easily integrated with the existing network planning and optimisation  tools it deploys. KPN had already deployed AIRCOM's ASSET tool for the planning of their RF networks, and has been interfaced with RANOPT to deliver a comprensive view of their continually evolving network.

The RANOPT tool was successfully implemented into the KPN infrastructure within just five working days. In addition to the RANOPT licenses, AIRCOM also provided a series of RANOPT user interface training to more than fifty KPN staff.

A key factor in KPN's selection was the flexibility of the RANOPT solution, which will allow future new data formats and parameters in KPN's network  to be readliy supported.
"We were impressed with the speed in which RANOPT could be fully integrated into our network and the ability of the team on the ground to deliver on such short notice," said Johan Bekooij, Senior IT Project Manager at KPN Netherlands.

"We're delighted that KPN has decided to further our existing relationship and add the RANOPT tool to it's existing network optimisation capabilities." says Margaret Rice-Jones, CEO at AIRCOM International.  "Through good preparation and close synchronisation with the KPN engineers, the tool has been quickly integrated, giving KPN the opportunity to identify problems in the network more effectively."

Mobixell Networks, the provider of mobile multimedia and advertising solutions, has been selected by a leading European operator to deliver the highest quality of experience of Mobile TV and Video on Demand in time for the European Football Championships and the Olympic games.

Mobixell's Mobile Webcast solution will allow the operator to provide live video and audio streamed services over a vast variety and diversity of mobile devices, domains and networks. Mobixell's Mobile Webcast solution is a gateway that performs real-time adaptation, overcoming the challenges of handset variety, variable wireless network conditions and provides a continuous service even when the user hands-off from a high-bit rate connection (e.g. UMTS) to a low bit-rate (e.g. EDGE or GPRS) connection. Furthermore, it can enhance streams by adding advertisement and branding and opens up new possibilities for mobile advertising and sponsorship. Mobixell's robust and solution will be scaled to support over 6000 concurrent video stream sessions as required during high profile sport events.

Avichai Levy, Senior VP Marketing of Mobixell comments, "We were tested against two of the leading Mobile Video vendors over a number of weeks. The operator's employees received three different links to the same TV channel, they weren't told which link was associated with which vendor, and at the end they were asked to rate the quality of each of the channels. They voted that Mobixell's Mobile WebcastTM provided significantly better quality of Video and Audio than the two competing vendors.

"We are proud to have been chosen, especially by an operator that is considered an opinion leader with harsh demands for quality. With the European Football Championship this June, and afterwards, the Olympic games, we are confident that the operator's subscribers will be able to enjoy the best experience of Mobile TV and Video on Demand."

i-mate, the specialist in Windows Mobile powered devices, has unveiled the latest devices in its Ultimate range, the Ultimate 9502 and the Ultimate 8502 at Mobile World Congress.

The Ultimate 9502 and 8502 are the latest devices from the Ultimate range, a collection of four devices in various forms to suit individual preferences, from classic PDA to a notebook replacement and were designed to provide the latest and best in phone and PDA technology. With a wide variety of features ranging from to HSDPA and HUSDPA connectivity to the 262k colour TFT screen , every component of the device is specified at a very high level. 

The Ultimate 9502 represents the flagship of the Ultimate range and delivers an all in one Windows Mobile device. Powered by 3.5G (HSDPA & HUSDPA), and WiFI and Bluetooth connectivity, the Ultimate 9502's VGA display is perfect for multimedia viewing, or checking through maps using the its integrated GPS functionality for navigation. There are dedicated shortcut keys all around the 9502, allowing easy and fast access to often used applications..  The 9502 includes integrated support for Direct Video Out capabilities, providing you with the option to connect it to monitors or projectors and watch videos off it or even use Windows Mobile on a larger screen. This feature was especially included in a business sense so users can perform video conferencing or project slideshows and presentations from the phone itself,  making it a viable alternative to a notebook.

The Ultimate 8502 delivers a customised out of the box experience in a slim line QWERTY keyboard form factor. With a 2.6 inch touchscreen with 65k colour TFT backlight, it is fully loaded with Microsoft Office Mobile giving users access to popular applications such as Word, Excel and PowerPoint on the go. This device also comes with built-in GPS navigation functionality offering users satellite navigation. The 8502 can play video clips directly and a variety of music file formats on the inbuilt Windows Media Player 10 Mobile media player.

"2008 sees i-mate continue to deliver on its iconic devices and sophisticated services," said Jim Morrison, CEO, i-mate. "The Ultimate range has already won plaudits on its design and strong specifications. The Ultimate 9502 and 8502 will continue to build on i-mate's, the best of breed combination of innovation, design and technology. Each of our devices is designed with different users in mind giving our customers real choice."

As part of i-mate(tm)'s service proposition, Mobile World Congress will also mark the launch of i-mate's I-Q Services, a portfolio of services that ensure the best wireless experience out of the box. With I-Q, i-mate can immediately customise user devices, fully support devices on a 24/7 basis and fully protect and if necessary, remotely wipe devices that are lost of stolen.  little as 48 hours. Mobile Operators can use i-Q to improve their services to the enterprise segment and to accelerate their time-to-market with new mobile devices to address the rapidly expanding mobile workforce. IDC estimates that the worldwide mobile worker population will grow to 878.2 million in 2009 to account for 21.3 percent of the global work force*.
 
Morrison concludes, "The mobile industry is starting to develop an approach where a customer can select a device based on what they want and need, not because they are restricted by available options. With the latest Ultimate devices powered by Windows Mobile and customised for the enterprise, we believe we are delivering what our customers are asking for."

Huawei Technologies, a leader in providing next generation telecommunications network solutions for operators around the world, has unveiled the industry's most comprehensive IP Transport Infrastructure for Mobile Evolution (IPTime) at Mobile World Congress.

Huawei's IPTime is an ALL IP based transport solution that creates enhanced broadband experiences and TCO reductions in 2G/3G mobile networks for carriers. Huawei also used the event to showcase key components of the IPTime Solution, including PTN series packet transport networks equipment as well as the SmartAX series multi-service access modules.

"Huawei understands the customer demand that need to transform to ALL IP broadband networks, and has launched this industry-leading comprehensive IPTime Solution to meet their needs," said Ding Yun, President of Huawei's Network Product Line. "Solution Providers helping operators undergo the IP transformation of mobile transport networks need to have advanced technologies and experience in both mobile and broadband networking. Huawei possesses these capabilities and has helped many customers achieve business success."

Huawei's IPTime provides GPS-grade packet clock synchronization, SDH-like OAM and protection capabilities, supporting world-leading end-to-end carrier-grade performance in packet transport network. The architecture also provides PWE3 (Pseudo-Wire Emulation Edge to Edge) capability and supports abundant of interfaces, such as TDM, Ethernet, microwave, xDSL and xPON, helping carriers achieve smooth evolution from 2G to 3G, HSPA or LTE.

Aeroflex has announced that, at the Mobile World Congress 2008, Redpine Signals will use the Aeroflex/AT4 wireless WiMAX Protocol Conformance Test System to facilitate live demonstrations of its subscriber station designs showcasing Mobile WiMAX and 802.11n WLAN connectivity using its Lite-NMAX convergence solution. Redpine Signals will be using the Aeroflex/ AT4 wireless PCT system to provide a simulated WiMAX network for the subscriber station to operate against.

"Aeroflex has been highly flexible in providing us with the means to create a simulated WiMAX network at the Mobile World Congress on which to demonstrate our subscriber station designs," said Richard Murphy, Vice President of Marketing and Business Development for Redpine Signals. "Not only have they accommodated our request to provide a demonstration system but also provided significant engineering support in advance of the show to ensure that our customer demonstrations will run smoothly."

Stephen Hire, Director of Marketing for Aeroflex Asia, added: "Aeroflex and AT4 wireless are considered the leaders in WiMAX test.  Our WiMAX PCT system has been developed under the auspices of the WiMAX Forum and it has been designated official test equipment for WiMAX Certification. We see our role as one of partnership with our customers and this collaboration with Redpine Signals continues our long tradition at the Mobile World Congress of supporting customers with leading edge mobile test solutions. Elsewhere in the exhibition, for example, several network vendors will be using the Aeroflex TM500 LTE test mobile as part of their technology demonstrations".

In its Development Test Mode, the Aeroflex/AT4 wireless WiMAX PCT ensures first-line WiMAX equipment manufacturers, chipset developers and protocol stack developers have an early opportunity to test both subscriber and basestation functionality and interoperability throughout the development phase of their products.  It facilitates the integrated testing of the PHY and MAC to check the correctness of the protocol messaging and its conformance to WiMAX specifications.  In Conformance Test Mode, the WiMAX PCT system enables the testing of both WiMAX infrastructure equipment and devices against validated test cases prior to their submission for certification. 

BroadSoft, a provider of VoIP application software, has announced at Mobile World Congress that mobile application service provider De-Fi Mobile has chosen BroadSoft's BroadWorks VoIP application platform to enable the delivery of media-rich, advanced IP features and global voice service to mobile users, regardless of their wireless carrier and with predictable, affordable pricing.

De-Fi Mobile's new Straight Talk service disrupts the existing mobile services market by bridging the gaps between carrier networks, handset manufacturers and mobile application providers that has left subscribers with hit-or-miss call quality and often exorbitant pricing for non-local calling. Straight Talk, unveiled at Mobile World Congress, will allow users to enjoy advanced BroadWorks calling features on dual-mode handsets, and the ability to dial to and from anywhere in the world without worrying about high-cost roaming tariffs and long distance charges.

De-Fi Mobile has created its own IP Network for which BroadWorks will provide a consistent call experience across the IP domain and Circuit Switch domain, allowing WiFi-enabled mobile phones to access the SIP-based network.  Through peering and interconnect agreements with over 220 carriers, cable and DSL providers globally, the De-Fi Mobile network combines carrier-grade architecture and next-generation mobile technology to deliver a seamless, feature-rich user experience. 

"Voice-centric cellular networks are becoming increasingly stressed by media-rich IP applications and services," commented Jeffrey P. Rice, De-Fi's chief executive officer. "De-Fi built its own IP network to provide a superior alternative for media-rich, bandwidth intensive, real-time mobile applications and services. Wherever WiFi is available, mobile users can access De-Fi's application platform to receive BroadWorks-based voice services.

"Straight Talk is just our first service rollout," continued Rice. "Upcoming services include video, gaming, web access, social networking, IM, email... you name it, we will deliver it."

BroadWorks provides a range of services including call routing and call continuity, providing the pre-IMS architecture required to deliver high bandwidth mobile applications direct to mobile handsets provisioned with the De-Fi SIP client.  De-Fi Mobile subscribers will also have access to BroadWorks features such as simultaneous ring and alternate numbers. De-Fi Mobile subscribers will benefit from a carrier-grade quality of service at affordable, predictable costs.

"Whilst rich mobile applications offer carriers differentiation and new revenue opportunities, poor user experience and the high costs associated with the delivery of such high bandwidth services are preventing mass adoption. Consumers are hungry for a better user experience with exciting new applications," said Scott Wharton, vice president of Marketing for BroadSoft.  "De-Fi represents a fundamental shift in the mobile services industry toward mobile VoIP services that are 'De-Fined' by their quality, advanced features and price predictability."

Mobile network operatos (MNOs) still dominate the mobile media and entertainment (MME) value chain, but content providers are likely to gain greater control of end-user pricing and the customer relationship as the market develops and consumers demand more innovation, says Analysys, the global advisor of telecoms, IT and Media, at the GSMA Mobile World Congress.

"MNOs are certain to resist this trend," says Andrew Parkin-White, Principal Analyst at Analysys and co-author of Mobile Market Perspectives 2008 (A summary of recent research into the evolving mobile market).

"Revenue-share arrangements for most services are highly complexand, once the MNO takes its share, the remaining revenue is often divided among many content providers, making it difficult for them to achieve viable revenue streams."

Parkin-White says pricing of MME services continues to be too complex, often confusing consumers and inhibiting service take-up.

"MNOs aiming to be more than bit pipes, and looking to achieve crtical mass in the MME market, should abandon usage-based data charges," he argues.

Parkin-White believes that bundled offerings with fixed prices are likely to become the norm for most MME services. Device manufacturers are also active in the MME value chain and are promoting the growth of off-portal services. "Two good examples of this are Nokia's establishment of an MME system around its Ovi platform and Apple iPhone's new model for revenue sharing between carrier and handset provider," he explains.

Parkin-White feels that a number of online service providers have the potential to be very disruptive in the MME value chain:

"Google is foremost among these - it has made numerous forays into mobile advertising and has acquired several mobile media platforms and networking sites. MNOs should concentrate on driving MME service take-up and on differentiating their service offerings by improving the user experience, rather than focusing on acquiring unique content,"
Parkin-White says.

 

Yahoo!, the global Internet company, has agreed to enter into a new strategic partnership with T-Mobile to bring Yahoo!'s mobile services to consumers in T-Mobile's European footprint. The agreement sets the stage for Yahoo! oneSearch to become the exclusive mobile search service for T-Mobile customers beginning at the end of March, 2008. 

"T-Mobile's decision to work with Yahoo! is a clear demonstration of the strength of our industry-leading mobile search service and our ability to work with partners to give consumers the best possible mobile Internet experience," says Marco Boerries, executive vice president, Connected Life, Yahoo! Inc. "Just one year ago we successfully reinvented mobile search with Yahoo! oneSearch and we have delivered on its promise as we work to establish Yahoo! as the starting point for the mobile Web. Soon we will bring this compelling experience to T-Mobile's millions of consumers across Europe."

"As a pioneer for the open mobile internet with web'n'walk, we give our customers instant and direct access to all available internet services, such as information, content, and communities" says Christopher Schläffer, Group Products & Innovation Officer, T-Mobile. "With Yahoo!, we combine our joint innovation power to bring the mobile Internet even closer to our customers. oneSearch, the best search product on the market, is a prime example here."

Yahoo! oneSearch quickly and easily delivers relevant results and instant answers to search queries, removing the need for consumers to navigate through a sea of PC Web links. oneSearch provides consumers with access to news, financial information, weather conditions, photos, Web images, and Web and Mobile Web sites. The companies plan to make the new service available in T-Mobile's European footprint. In addition, the companies intend to work together to create a differentiated Yahoo! oneSearch experience for T-Mobile customers in the future.

The two companies also plan to work together to bring additional Yahoo! services including Flickr, Yahoo! Messenger, Yahoo! Mail, Yahoo! Weather and Yahoo! Finance to T-Mobile customers. 

Aricent, a full-service, full-spectrum communications software company, announced that it has developed high-definition video and audio encoders and decoders (codecs) for Texas Instruments' OMAP3430 processor-based mobile phones. Demonstrated for the first time  at Mobile World Congress, Barcelona, Aricent's high-definition software enables a new class of applications for the mobile consumer. The consumer will be able to use their mobile phone as a HD quality player and download high resolution HD content (720p) on their phone for playback on an HDTV screen or use the mobile phone as a DVD-quality camcorder recording in high resolution (720p). By decoding 720p MPEG-4 Simple Profile video in real-time, Aricent has become one of the first companies to offer DVD-quality record and playback capabilities for a range of mobile devices such as mobile handsets, portable media players and automotive entertainment systems.

Aricent's multimedia codecs were designed specifically for TI's OMAP3430 processor, the latest in a line of mobile platforms that combine PC- and consumer entertainment system-comparable performance with low power consumption. The Aricent MPEG4-SP 720p video and AAC audio codecs leverage the OMAP3430 processor capabilities (IVA(tm) 2.2 hardware accelerator and ARM(r) CortexTM-A8 superscalar microprocessor core) to achieve encoding and decoding of video streams at unprecedented resolutions. Aricent's multimedia software on the OMAP3430 processor is designed for multiple mobile platforms like Linux, Symbian and Windows Mobile. 

"The next generation of mobile phones will support multimedia features previously available only with high-end consumer electronics," said Markus Tremmel, worldwide wireless ecosystem manager Texas Instruments. "Using the processing power of the OMAP3430 processor, for the first time companies like Aricent are delivering better-than DVD-quality record and playback capabilities for mobile handsets."

"The Aricent high-definition codecs for the OMAP3430 processor will drive a completely new class of mobile multimedia experience," said Sajal Gupta, head of products, Aricent. "This software will allow consumers to record and play high-definition 720p video from their mobile phone, automotive entertainment system or personal media player."

Vodafone is to trial HSPA+, an evolution of today's radio access HSPA technology, to assess its potential to deliver even higher data rates through the upgrade of existing network equipment.

Vodafone will work alongside Ericsson, Huawei and Qualcomm to trial Release 7 HSPA+ (also known as HSPA Evolution) which has the potential to handle data even more efficiently than today's HSPA technology.

The initiative will help to establish whether HSPA+ is capable of delivering data throughput rates of up to 28.8 Mbps compared to the 14.4 Mbps maximum offered by today's HSPA networks. If successful, the technology has the potential to extend the life of today's HSPA infrastructure still further.

HSPA+ technology is designed to offer higher throughput than HSPA through its use of multiple antennae on both base stations and handsets (Multiple Input Multiple Output) as well as the deployment of a complex modulation technique called 64-QAM HSDPA. Both features will require new advanced devices compliant to 3GPP Release7 standard.

The project builds on early technical assessments that Vodafone has already carried out where the MIMO version of HSPA+ recorded high data throughput rates for users in a simulated urban macrocellular network.

Last year Vodafone launched a 3G broadband service based on High Speed Packet Access (HSPA) with downlink peak rates of up to 7.2Mbps in selected hotspots within some key markets. Vodafone plans to carry out software upgrades to more of these selected hotspots to deliver up to14.4Mbps from the end of the year as part of the existing HSPA roadmap subject to device availability.

"These trials will help us to ascertain whether HSPA+ voice and data capacity enhancements will be able to leverage existing UMTS assets, including radio spectrum, to prolong the lifespan of current UMTS networks still further," said Steve Pusey, Global CTO of Vodafone. "It will complement the exploratory work we are carrying out into more long-term next generation wireless technologies such as LTE."

Mobile TV use is set to surge due to strong consumer demand, with the service ranked as the number one application users want on their phone, according to a consumer behaviour study conducted by Ericsson and international news broadcaster, CNN. The results show more than a third (34%) of respondents ranking  TV as  the most in-demand application and almost half (44%) of the respondents poised to adopt mobile TV in the next two years. 

Key findings also revealed that photo and video messaging look to be set for wide-scale adoption as consumer pricing and functionality improves. 57% of respondents use photo technology to send and receive images on a monthly basis, making it the most popular activity. This trend is mirrored by popularity of CNN International's user-generated content service iReport, which launched in 2006. The service garnered 50,000 submissions, including mobile phone footage and images, from 189 countries worldwide in its first twelve months, driving the worldwide trend for 'citizen journalism' and giving audiences a deeper connection to network news.

According to the report, nearly one in four (24%) current mobile TV users watch daily with around half (52%) tuning in on a weekly basis. At 77%, news leads genre viewing patterns, followed by scheduled television at 48%.

"The results of this research underscores CNN's commitment to lead the rapidly changing trends that influence the way our audience consumes content", commented Didier Mormesse, SVP CNN International Ad Sales Research, Development & Audience Insight. "We've enjoyed considerable growth in our mobile business over the past few years and continue to invest in industry-leading initiatives and new services. Research like this enables us to really get under the skin of what our consumers want, so our digital strategy satisfies our audience's appetite for top quality news content when they're on the move."

Jan Wäreby, Senior Vice President and Head of Business Unit Multimedia Ericsson, says: "Although still in its infancy, mobile TV is clearly set to emerge as a popular service within the next few years. Driven by consumer appetite for the service, together with new usage patterns, mobile TV represents one of the biggest networked multimedia opportunities for cable and telecoms operators."

In 2007, CNN International unveiled its new ad supported mobile service. CNN Mobile allows users to stay informed wherever they are and even access CNN's 'In The Field' blogs from the network's international correspondents. CNN International's investment in meeting the needs of changing audience consumption habits included the implementation of a digital research group in 2007 to measure how audiences are consuming CNN across non-linear devices such as the internet, mobile and IPTV.  CNN International's recent digital initiatives include content sharing partnerships with top tier web-TV programming portals and a re-branding of CNN.com. At a time when advertisers are looking for innovative multi-platform brand solutions, CNN International can provide insight into its global users, media and market trends, as well as providing accurate data to clients internationally.