Get the message through
Echovox, a pioneer in the delivery and monetisation of mobile content, applications and services, today launched its Smart Retry Engine™ (SRE) to bring genuine innovation and quality to the mobile content aggregation market. Aimed at companies supplying popular mobile content including ringtones, wallpaper and other entertainment and content applications, SRE takes aggregation services to the next level by significantly improving the delivery of premium SMS.
SRE ‘intelligently retries’ to send messages that fail to deliver on the first attempt. Tests prove that it can successfully re-deliver 40% of messages that were previously aborted and improve first time message delivery rates by 15%, thereby increasing revenues by an equivalent proportion. SRE runs over ICON™ (Inter-Carrier Open Network), Echovox’s proprietary physical infrastructure – a sophisticated solution that connects directly to more than 40 Mobile Network Operators across Europe.
Echovox estimates that there are 1,071 reasons why mobile message delivery may fail, from network/gateway failure to a user’s lack of credit, or because the user is out of coverage for an extended period. So it’s no wonder that an increasing proportion of messages are not getting through – each one translating into lost revenue for the provider. Echovox has developed specific ways to address each of these causes, which it has integrated into its SRE solution.
With SRE, mobile content companies may have solved the issue of getting their messages through, however they still face the increasingly cumbersome issue of regulations. Echovox’s Automatic Compliance Engine™ (ACE) is the perfect complement to SRE. It enables companies to design their application regardless of restrictions, and regulate and throttle traffic automatically according to their own tailored policies. ACE helps companies safeguard their bottom line and business model.
David Marcus, Founder & CEO Echovox, commented: “Content aggregation has become a commodity market, where true quality of service loses out to price and volume. Yet every message undelivered is essentially a message unbilled, meaning lost revenue for content providers and operators alike. SRE is the culmination of a massive R&D effort at Echovox, and takes a new, more qualitative approach to content aggregation.
“The results speak for themselves,” he continues. “In a highly undifferentiated industry, the Smart Retry Engine is well ahead of its competitors, thanks to its ability to enable much higher rates of successful message delivery, alongside the automatic regional legislative and regulatory compliance provided by ACE. We have already had significant interest from existing customers and new prospects alike.”
Wandrille Pruvot, Marketing Director at Mediaplazza commented: “We chose Echovox to carry our international Premium SMS traffic earlier this year and the Smart Retry Engine has allowed us to provide a much higher percentage of delivered and billed messages for our customers. This unique feature combined with a first class and high availability infrastructure has significantly boosted our Premium SMS revenues compared with our previous provider.”
SRE is the latest solution in the Echovox portfolio to take advantage of its proprietary ICON™ (Inter-Carrier Open Network) infrastructure. Focused on premium mobile content delivery, ICON™ is the most sophisticated and reliable infrastructure in the mobile data market. It was built bottom-up to deliver Premium SMS and MMS content with extremely high-throughput and availability levels, and is already used by global groups such as Reuters, M6, RTL Group, Nestlé and Edipresse and most of the leading ringtones and wallpaper providers.