Delivers dynamic offer management solution for wireless premium services
Valista has today announced Valista OffersPlus Wireless. Valista OffersPlus Wireless allows mobile operators to rapidly build and deploy sophisticated promotions from third-party suppliers and then sell bundled services to subscribers.
Valista OffersPlus Wireless provides mobile operators with the ability to add new revenue streams, attract new subscribers and strengthen existing customer relationships by offering innovative premium services and loyalty programmes, which can be introduced quickly to the market.
"Consumers are using their phones more and more as a gateway to purchase goods," said Paul Hughes, director of billing and payment application strategies at Yankee Group. "Moving forward it will be critical that mobile operators have the technical ability to quickly deploy new premium services and reward high-value customers. Valista OffersPlus Wireless provides mobile operators with a strong foundation for the introduction of a broad range of bundled offerings which can become additional revenue sources."
Valista OffersPlus Wireless allows mobile operators to create packaged bundles of services or promotional offerings with discounted or free introductory subscription periods. First-time or low-use customers can pay for services individually, while higher-use customers save by purchasing bundles (packages of content) and subscriptions. Valista OffersPlus Wireless enables mobile operators reduce their time-to-market for third-party offers, while broadening the operators' customer base through support of various access channels (mobile / web), payment methods (credit / debit card, stored value accounts, operator bill or loyalty) and ways to buy services such as pay-per-use or subscription models.
Valista OffersPlus allows operators to reward loyal customers, either long term or frequent shoppers, by offering incentives, discounts and free services. Customers can accumulate loyalty points through multiple downloads of content and services while using the points as a form of payment for their next purchase. Through OffersPlus Wireless, operators can determine customers buying patterns to promote and sell packaged offerings of services and content tailored to the individual customer. Furthermore, mobile operators can create appealing packaged bundles of services or promotional offerings with discounted or free introductory subscription periods with or without commitments, in order to capture new customers or entice existing customers to upgrade.
"Our OffersPlus Wireless promotional and loyalty features were designed to help mobile operators to introduce a wider range of innovative and appealing packages of premium services to generate additional revenue and reduce customer churn," said Raomal Perera, chief executive officer of Valista. "Valista OffersPlus has enabled America Online to bring premium services to market in record time and now OffersPlus Wireless gives mobile operators the same ability."
Valista OffersPlus Wireless is designed to accelerate commerce in premium services (music, games, movie clips, information services) by enabling providers to easily package their products and services in a variety of targeted consumer 'offers.' Valista OffersPlus Wireless includes configurable time-limited and time-and-event-limited, individual or bundled product offers. OffersPlus manages the end-to-end business process for all participants in the value chain: the merchants, service provider and the consumer. It controls user access and consumption, and manages the automatic charging according to the charge period and recurrence rules and settles with each of the merchants and the service provider involved. Examples of time-limited offers include a user monthly subscription of £2.50 for downloading games, or an mp3 bundle consisting of up to 10 mp3s for £5 a month. An example of a time-and event-limited offer might involve monthly access to a gaming site plus ten game tokens or monthly access to a pop star's members' site plus the right to download any five MP3s.