Yospace’s MMS-to-Email Gateway supports 3’s MMS delivery

3 today announced the launch of its enhanced ‘MMS-to-Email’ service. Over 3 million customers of 3 can now instantly share MMS texts, pictures or video clips from their handsets with  internet users.

3’s customers can send MMS to any email address and recipients can reply by email within five days. The ‘MMS-to-Email’ MMS arrives in the recipients inbox embedded in an attractively presented HTML email. Upon responding, the email text is then transformed into an MMS. The service closes the MMS communication loop so network differences and international coverage are no longer issues for MMS senders and ensures all MMS get to intended email recipients. MMS to email costs 25p for a picture message and 50p for video, replying is free.

“3’s MMS-to-Email service is set to drive MMS usage on its network,” said David Springall, Yospace’s CTO. “Users need to feel reassured that their MMS will reach eventual recipients regardless of network or country. Our MMS-to-Email Gateway takes away one of the few remaining obstacles to mass use of MMS.”

“People want to be able to send MMS to anyone, from anywhere,” commented Jason Bradley, 3’s Director of Communication Products. “This is what mobile technology is all about. MMS-to-email is an ideal way to drive MMS uptake, by integrating with a communications technology everyone already uses, internet email. Our MMS-to-email service joins a host of other innovative messaging services including videomail and SpinVox voice-to-text."
3 offers a range of MMS services including the newly-launched MyGallery where 3’s customers can share clips and pictures captured on their video mobiles on their own blogs. The launch of MMS-to-email is being supported by an MMS marketing campaign called “reasons to send” that will highlight the benefits of using video and picture messaging.

Nokia and Danish operator TDC Mobile have signed a frame agreement on the supply of WCDMA 3G radio access network (RAN). Nokia also continues to supply the GSM base station subsystem (BSS) infrastructure. This is Nokia's first WCDMA 3G network deal in Denmark, and reinforces Nokia's strong relationship with TDC Mobile.

Under the agreement, Nokia delivers GSM base station subsystem and WCDMA 3G radio access network infrastructure. Underlining Nokia's strength in the services field, the contract also calls for Nokia to provide an extensive range of services including implementation, project management and care, as well as replacement services. Deliveries will start in October 2005.
"Nokia is proud to announce this new phase of collaboration to enhance TDC Mobile's delivery of 3G to the Danish market," says Peter Kühne, Vice President, Networks, Nokia. "This is built on our joint successes with GSM infrastructure, and extends the Nokia 3G footprint in Europe.  We are confident that TDC Mobile chose Nokia because of our ability to roll-out the network in rapid time while also ensuring quality of service. Rolling out 3G services in Denmark will be an important part of TDC Mobile's continued success, and Nokia is very pleased to cement the relationship in this way."
Nokia has been working with TDC Mobile since 1998, and has previously supplied GSM radio network equipment and GPRS systems to TDC Mobile.

Alcatel today announced that it has achieved a world first by demonstrating the delivery of IMS (IP Multimedia Subsystem) based services over a WiMAX radio access network. The objective of the demonstration was to show that the multi-access capability of Alcatel's IMS solution can, today, be extended into the broadband wireless domain using IP WiMAX technology. The live demonstration took place at Alcatel's premises in Vélizy, near Paris, France. Peter Jarich, principal analyst of wireless infrastructure at Current Analysis attended this world first.

The  demonstration  utilized  key  components  of  Alcatel's  IMS  solution connected over three different access technologies: DSL, 3G/UMTS and WiMAX. This  demonstration clearly showed  that the IMS promise of rich multimedia
services  delivered  over  any  kind  of  access  is  now  a  reality. As a consequence,  early  WiMAX  adopters  will instantly be able to communicate with  all  of  their  friends  and  associates connected via DSL or 3G/UMTS

Through  a  dynamic  address book, the three end-users participating in the demonstration  were  able  to access their buddy lists and presence, whilst communicating  with  each  other  via  text,  voice and video communication modes.  The  demonstration  scenario  included typical IMS services such as
community   management   functions   combined  with  audio-video  and  data messaging,  as  well  as  video  telephony, push-to-speak and push-to-show, which provided a rich IMS user experience.

The  demonstration  validated  the robustness of the key building blocks of Alcatel's   complete  IMS  solution,  in  particular  Alcatel's  softswitch (Alcatel  5020  Softswitch,  including  CSCF), subscription server (Alcatel 1430  MDS,  including  HSS),  advanced SIP application server (Alcatel 5350 IAS)  and service-aware edge access node (Alcatel 7720 ABC). It also showed how  Alcatel's  IMS solution can optimize the IP Quality of Service as well as satisfy the most stringent policy enforcement requirements.

"WiMAX,  as  an  IP-based  network, holds a lot of promise in terms of cost efficiencies,  scalability,  etc.,"  stated  Jarich.  "At the same time, IP  opens  up  a  growing ecosystem of novel applications and IMS is the way to tap into that. Alcatel's demonstration signals that it understands operator demands whilst helping operators to understand that IMS will be best driven by  the growth of the addressable market of IMS users beyond traditional 3G or fixed line services."

"By bringing together IMS-based applications and WIMAX, Alcatel is making a vision  of  the future become reality while demonstrating its leadership in delivering converged, user-centric multimedia applications over any type of
broadband  network,"  declared  Marc  Rouanne,  chief  operating officer of Alcatel's  mobile  communications activities. "Today's world first IMS over WiMAX  demonstration also highlights the potential brought about by full IP
technologies,  as  well  as  Alcatel's ability to quickly integrate leading edge  end-to-end  solutions.  Alcatel's  IMS  solution  is  ready to enable operators  to  deliver  user  centric  rich  communications services whilst putting more value into their networks."

This  demonstration  was  part  of  Alcatel's  global  IMS  program,  whose objective  is  to provide the market with a complete open, multi-access and application-rich IMS solution that supports Alcatel's vision of a converged fixed and mobile user-centric world.

The latest release of Ericsson Mobile Organizer (EMO) improves the simplicity and convenience of mobile working by offering smartphone users secure 'push' access to all their Personal Information Management (PIM) applications - e-mail, contacts, calendar and meeting requests. The new version of the highly successful application, EMO 5.1, enables mobile users to keep fully up to date without any need for proprietary hardware, special devices or operator tie-ins.

With the addition of real-time, over-the-air synchronization of
contacts, searching the enterprise's global address list for e-mail addresses and accepting or declining meeting requests, EMO 5.1 provides more push PIM functionality for users of Symbian smartphones and Microsoft Windows Mobile smartphones or PDAs. E-mail, calendar updates, meeting requests and contact updates are automatically delivered to the user via the mobile network. Changes on the mobile
device are instantly mirrored on the user's desktop, and vice  versa.

Users of EMO 5.1 can now search for e-mail and meeting request recipients from the enterprise's global address list. EMO 5.1 Enterprise and Professional editions support Microsoft Exchange and Lotus Domino environments.

EMO 5.1 supports important enterprise-grade security features such as end-to-end data encryption, device data encryption and strong authentication. In addition, EMO can be deployed together with Ericsson's Mobile Device Management solution, which enables all PIM data to be completely removed 'over the air' in the event of loss or theft.

"These latest enhancements show how we are continually building on our successful EMO solution to offer enterprise users even greater simplicity and convenience as they work on the move," said David Ekberg, Director Mobile Data Solutions, Ericsson Enterprise. "What's more, enterprises appreciate the availability of complete solutions that offer simplicity, openness, low cost of ownership and security."

EMO minimizes total cost of ownership by eliminating the need for special mobile devices or servers, and using mobile bandwidth effectively through compression, truncation and control of downloaded data. E-mail attachments can be downloaded, read and edited by the user. Installation and maintenance are also designed to be as straightforward as possible.

First in the world

Scandinavian mobile operator Hi3G Access AB, under the brand ‘3’, is the first in the world to replace SMSC (Short Message Service Centre) technology with Telsis Intelligent SMS Routing.

“This is a significant development in the industry,” says Telsis chairman Jeff Wilson. “Up to now, operators who have implemented Intelligent SMS Routing have done so in conjunction with their legacy SMSCs. Now 3 has positioned itself to handle huge volumes of SMS with the highest reliability and quality of service, and to roll out a new generation of advanced SMS-based network services including business text and customer care.”

SMSCs have often been seen to limit throughput during high profile events that rely on text messaging for audience interaction. They also have little ability to support revenue-generating advanced services.

Telsis Intelligent SMS Routing is a new form of messaging architecture that enables high throughput and advanced new services. It features central intelligence for flexibility, with distributed switching for the highest throughput and resilience. Centralised management and control provide operational simplicity and low cost of ownership.

Members of the T-Mobile and Vodafone groups have already deployed Telsis Intelligent SMS Routing to enhance existing SMSC-centric networks. This has given them most of the benefits of next-generation messaging, such as high capacity and new SMS-based services.

3’s deployment of Intelligent SMS Routing is part of an integration and hosting contract with Ericsson. The operator’s existing in-house messaging system has been replaced with a managed infrastructure that supports SMS, MMS, voice mail, unified messaging, e-mail and video.

Telsis Intelligent SMS Routing handles all person-to-person and application-based SMS traffic, routing it for instant delivery according to programmable criteria at a rate of millions of messages an hour. Normal person-to-person messaging and national-scale voting events can take place simultaneously without any reduction in quality of service. Meanwhile, in-built programmable intelligence supports the deployment of innovative text-based services. 

Dexterra., a leading innovator of mobile business software, today unveiled the latest version of their flagship product, Dexterra Concert 4.0, the first complete SOA-based distributed computing platform that provides an enterprise with everything they need to effectively mobilize their distributed workforce quickly, efficiently and economically.

With Dexterra Concert 4.0, any business can develop mobile applications, connect them to their existing back office systems and deploy to devices in the field in record time.  An extensive library of out-of-the-box industry-specific Dexterra TransAppsTM is available, targeting precise business needs and speeding the process of developing and delivering mobile business solutions.  Dexterra removes the complexity normally associated with a wireless solution by including the necessary security protocols and management capabilities to ensure safe and secure business transactions in the field.

Delivering on the promise of Service Oriented Architecture (SOA), Dexterra Concert 4.0 allows rapid response and adaptation to business change without the high cost normally associated with such challenges.  “In order for adaptive mobility to be successful, it is critical for organisations to deploy solutions rapidly, without disruptions and in a manner that delivers considerable value to both the mobile user community, line of business executives and to IT departments,” said Stephen Drake, program director for Mobile Software at IDC, a leading provider of global IT research and advice, in their August 2005 Vendor Spotlight.

“Dexterra has greatly advanced the mobile software landscape with their approach to SOA," said Sandy Carter, vice president IBM WebSphere Software.  "Using Dexterra Concert 4.0 with IBM WebSphere software and the new IBM SOA Foundation customers can further extend the business benefits of Service Oriented Architectures to the distributed workforce.”

Dexterra Concert 4.0 captures the true essence of adaptive mobility with two dynamic development and management tools, Dexterra Composer and Dexterra Orchestrator.

Dexterra Composer is the latest revolution in Dexterra application development tools extending such popular integrated development environments as Microsoft Visual Studio and Eclipse.  With Dexterra Composer, developers can assemble applications in hours rather than days, utilising an extensive suite of pre-existing TransApps, modules, components and controls optimised for specific devices and form-factors.  These reusable components are the result of the gathering of best practices across a wide variety of industries, all brought together in one cohesive, manageable toolset.   Dexterra will continue to release additional controls, components and TransApps for Dexterra Composer to expand its capabilities across industries and devices.

Dexterra Orchestrator provides integrators with the ability to access, map and manage a family of vendor-certified Dexterra Adapters; easy to use out-of-the-box integration components for use with a number of enterprise systems, middleware and databases including SAP, Oracle, Microsoft, and Remedy.  Dexterra Orchestrator, combined with any Dexterra Adapter, allows the fast and easy auto-discovery and mapping of changes in these backend systems to applications developed in Dexterra Composer.  Together they form the most responsive, secure and complete method of developing and managing a wireless business solution available on the market.

“With a SOA-oriented wireless solution, Dexterra gives us the ability to provide our global clients the most powerful and effective solution available for the mobile workforce right out-of-the-box,” stated Andy Mulholland, global chief technology officer for Capgemini. “With that, Dexterra Concert 4.0 also delivers the ability to be flexible, and in this market, to meet varying customer demand, the more flexible you are, the more successful you will be.”

“Working closely with our customers and partners, the Dexterra product team has truly delivered a new paradigm in mobile business solution delivery,” says Rob Loughan, CEO of Dexterra, “one that allows them to develop and reuse applications and components in a faster, more predictable manner.  With the unprecedented power in Dexterra Concert to assemble an application rather than to write code, coupled with the ability to easily adapt rather than to integrate to a host of popular ERP and CRM systems, Dexterra continues to raise the bar by taking the high cost and risk out of deploying wireless business solutions.”

Serbia is to receive its first ever commercial WiMAX network in an agreement announced today between leading WiMAX operator, VeratNet, and ZTE Corporation (Shenzhen: 000063, Hong Kong: 0763), China's largest listed telecommunications manufacturer and leading wireless solutions provider. This will be ZTE's first European WiMAX deployment but follows WiMAX wins in Asia and Africa.

ZTE will provide VeratNet with a nationwide WiMAX network which is due for completion by June 2007, serving almost 10 million subscribers with wireless broadband. In January 2006, the first phase of the deployment will be complete offering wireless broadband access to business subscribers in Serbia's capital, Belgrade.

Under the terms of the contract, ZTE will supply VeratNet with its end-to-end WiMAX solution including the base stations as well as the CPEs (Customer Premises Equipment), which offer smooth scalability to an 802.16e (mobile WiMAX) network, roaming support architecture and product serialisation.

"Extending and improving access to broadband communications is a vital part of Serbia's development and we are proud to be able to bring the most advanced wireless broadband technology currently available to our customers" said Mr Milomir Jevtic, Executive Director of VeratNet.

"We are excited to cooperate with VeratNet in this project as it clearly recognizes ZTE as a leading vendor of WiMAX networking solutions," said Mr. Guo Jun, President of ZTE Europe. "ZTE is totally committed to provisioning VeratNet with a peerless broadband access experience, and we are particularly proud to be the company to install the first commercial WiMAX network for Serbia."

Sepura is proud to announce the signing of a partnership agreement with Deutsche Telekom, one of the world's leading telecommunications and information technology service providers.

The agreement will enable the two organisations to co-operate on commercial TETRA projects in Germany. This co-operation, covering a wide range of communications initiatives, from transport to utilities and other commercial sectors, will promote the adoption and diffusion of TETRA technology in the German market.

Roger Dowling, Deputy Managing Director for Sepura commented “We are delighted to be partnering with an organisation with such a significant standing in the international communications arena. We look forward to a fruitful co-operation and to the implementation of significant TETRA projects in Germany”.

fastmobile, a leader in pre-IMS and IMS compatible IP-based mobile instant communications solutions, announced today that John Hoffman has joined the company as its new chief executive officer. fastmobile also hired Joe Woods as its new executive vice president of sales and marketing.

As part of fastmobile’s management changes, Kang Lee, fastmobile’s founding CEO and President, retains his position as president and takes up the duties of the newly created position of chief operating officer. Lee also will remain a member of the Board.

The addition of the new executives follows fastmobile’s recent announcement of an additional $12 million in Series B financing. Due to the company’s growing success in the marketplace, fastmobile is also expanding its leadership role in industry forums and recently joined the GSM Association, where company executives will work with wireless operators on initiatives including optimizing the messaging user interface in handsets.

“In the last several quarters, we’ve seen fastmobile’s already fast-paced growth accelerate significantly,” said Dixon Doll, cofounder and managing general partner of DCM – Doll Capital Management, one of the lead investors in fastmobile’s last round of financing.  “We are confident that John Hoffman and Joe Woods will help fastmobile build on that momentum and reach even higher levels of success.”

New Executives Are Wireless Industry Veterans

With more than 20 years of experience in the global wireless industry, John Hoffman is widely recognized as a leading thinker, author and visionary who is well-versed in driving the growth of wireless companies. John is the former president and CEO of Roamware, Inc., where he led the company to new levels of success, quadrupling company sales and expanding the company’s customer base on six continents throughout Asia, Europe, Australia, the Middle East, Africa, and the Americas.

Prior to his tenure at Roamware, John served as a senior executive at the GSM Association. He has also served in executive positions at BellSouth and as a consultant with several wireless companies, including BellSouth Mobility DCS, Palm, TWS Incorporated, PCSOne and others. In addition, he served on the Board of Advisors for several companies, including Megisto and SoloMio. John is a member of the Future Trends Forum, a Spanish global think tank.

“In my 20 years in the wireless industry, I’ve worked with many management teams and seen many different product offerings, and fastmobile’s executive team and its product stand out as among the best,” said John Hoffman. “I’m thrilled to help this highly motivated team build on the success it has already experienced as more and more wireless operators and service providers turn to fastmobile to increase their wireless data revenues by delivering our unique integrated messaging service to their customers.”

Joe Woods was most recently vice president product operations, and strategy and market development, for Motorola’s Personal Communications Sector in North America. At Motorola, Joe led handset strategy in the North America market, revitalizing the product portfolio and delivering Motorola’s most complete portfolios for 2004 and 2005. Joe holds an MBA from the University of Chicago, Graduate School of Business and a BS in Economics from the Wharton School at the University of Pennsylvania.

“These powerful additions to our management team lay the groundwork for a new era of innovative market impact for fastmobile,” said Kang Lee, “fastmobile has retained two seasoned veterans with the know-how to maximize the company’s value at a time of unprecedented mobile industry value creation.”

fastmobile’s offerings extend from multimedia Instant Messaging and presence-based address book applications to instant media and content exchange and multimedia blogging and community applications.  The company’s products are currently offered by operators and service providers in China, South Korea, India, Sri-Lanka, Germany, and Italy.

Consilient, a member of the Oracle® PartnerNetwork, today announced at Oracle OpenWorld the launch of push email clients for Oracle® Collaboration Suite 10g for the Nokia 9500 Communicator and the Nokia 9300 enterprise smartphone. The push email client was developed by Consilient and is the first to use the P-IMAP open standard for real-time connectivity between Oracle Collaboration Suite 10g and Nokia mobile devices.


Organizations using Oracle Collaboration Suite 10g will soon be able to purchase the Consilient4 client for Nokia phones from Consilient at www.consilient.com/shop. Both the Nokia 9300 and the Nokia 9500 Communicator are currently available worldwide.

“The client we built for the Nokia phones uses the open P-IMAP standard, a standard that we are implementing in the development of our server, scheduled for release later this year,” said Trevor Adey, Consilient CEO. “Working with Oracle and Nokia, we are committed to building products using open standards. Soon we will extend our P-IMAP support to Nokia’s Series 60 platform, offering push email on more devices from Nokia and other leading manufacturers,” Adey added.

“The release of the Consilient client brings true push email experience for customers using the Oracle Collaboration Suite and Nokia devices,” said Tom Libretto, Director, Product Marketing and Management, Nokia Enterprise Solutions. “Enterprises now have push email that’s integrated with the rich functionality and benefits of Oracle Collaboration Suite.”

External Links

Consilient4 Client

AIRCOM International, global provider of mobile network OSS, planning, optimisation solutions, today announced it has recently launched its new Handset Validation Services unit.

Headed by Pietro Macchiarella, the unit provides telecom organisations with years of proven experience on IOT (Interoperability Testing) and handset testing procedures, both in lab and field environments.

Due to the introduction of multiple technologies offering more complex applications and services, handset validation has become a complex, time-consuming and costly exercise for telecom operators and manufacturers. This is especially true for 3G operators as the user experience is highly affected by the quality of the handsets’ pre-launch validation. It is therefore key for vendors and operators to find a partner who can accurately test the equipment whilst reducing time to market.

“What sets AIRCOM apart from other suppliers is its strong background in network engineering”, says Pietro Macchiarella, “First of all it means that user equipment can be tested within the live network, so that when a fault is found we can confidently attribute it to the right entity (handset manufacturer, network vendor, or operator). On top of that, we enjoy strong relationships with both handset manufacturers and operators, which greatly facilitates communication during the testing process and ensures quicker time-to-market of the mobile phones”.

Handset Validation Services is the 5th main area of expertise that AIRCOM Consultancy offers in addition to strategic services, radio planning, access/core planning and performance engineering. AIRCOM’s Consultancy Services have been a very successful part of the business over the years. AIRCOM directly employs several hundred highly skilled telecoms consultants worldwide.

Tecnomen has signed an agreement to deliver a Messaging System expansion and upgrade to Telenor, Norway. This platform expansion enables Telenor to diversify their service offering and to host messaging services from Norway to all of its Scandinavian operations, including Sonofon in Denmark, Djuice in Sweden, as well as several other service providers in Scandinavia.

"Telenor and Tecnomen have maintained a fruitful relationship for more than 10 years. This current expansion highlights the strength of our long term co-operation and reliability. Tecnomen has continually developed its offerings to scale in conjunction with Telenor's growth needs, both internationally and in the Nordic region," says Taisto Mähönen, Area Manager, Sales, Tecnomen Corporation.
The Tecnomen Messaging solution includes some of the most advanced technology on the market for meeting the needs of mobile subscribers today and tomorrow. With the Tecnomen Messaging solution, operators and service providers can build messaging service packages tailored to suit their own requirements, and offer their customers the advanced added-value services needed to stand out in today's competitive market

Clickatell today announced the launch of Clickatell Wholesale, a new service that offers SMS delivery around the world at wholesale rates.

The new service means that mobile messaging companies and
large businesses can now access reliable, direct SMS delivery without a large, upfront investment in infrastructure or establishing their own direct connections with mobile network operators.

SMS can reach more people, in more territories around the
world than any other technology, including email and instant messaging. The latest report by Portio Research, "Mobile messaging futures, 2005 - 2010", forecasts that 2.38 trillion SMS messages will be sent in 2010 generating USD 50 billion. Clickatell launched its wholesale service to meet this growing
need for quality bulk message delivery.

Clickatell Wholesale allows mobile aggregators, resellers and
content providers to jumpstart their mobile messaging business with instant access to quality global bulk SMS delivery at competitive wholesale rates. Customers will immediately get access to the Clickatell's extensive network of interconnections around the world. Existing senders of bulk messages will
also have access to speedy and reliable message delivery with a range of advanced features, allowing them to provide enhanced services for their customers.

This robust service is underpinned by Clickatell Wholesale's
carrier-grade short message service centre (SMSC) infrastructure allowing SS7-layer message delivery. Easy access to Clickatell's high-end SMSC infrastructure via a variety of common developer interfaces means customers
can quickly and easily connect to the gateway with no set-up costs, improved time to market and reduced development costs. The service is supported by Clickatell's 24 x 7 x 365 call centre staff and systems engineers.

High-end messaging users can now benefit from enhanced
network services at competitive rates with less dependency on a range of third party gateways," said Casper de Villiers, head of Clickatell Wholesale. "So whether you are looking for new or additional providers, or increasing your messaging volumes, Clickatell Wholesale will provide you with an efficient, cost-effective alternative for global connectivity."

External Links


We don't download

Valista, a provider of multi-channel payments and offer management software, today revealed the results of research carried out at this years Mobile Content World conference in London. The poll, which quizzed over a hundred show attendees, indicates that those within the mobile industry are not leading by example when it comes to downloading content.

Mobile Content World is a show attended by content owners, handset vendors, mobile operators and technology providers. Valista asked these attendees what phone they were using, and details of their content download habits as well as giving their views on the mobile content market's prospects for the next five years.  Startlingly, 53% of respondents last downloaded content over a week ago, with 25% not downloading anything in the last month and 14% never having downloaded any content at all.  Those interviewed showed a preference for the older GSM/GPRS enabled handsets (56%) rather than the newer 3G devices.

For those who had accessed content, the familiar ringtone was the download of choice, with music, gaming and information such as news, sport, weather and traffic updates, all falling into second place.  Unsurprisingly, shopping for hard goods was the least popular purchase using the mobile device. 

Good news for the industry came in the opinion among an overwhelming number of respondents (85%) that the process of downloading content was easy and convenient.  Less positive was the news that 92% of the content purchased was a one-off basis and not part of an ongoing subscription model.

Looking to the future, videos and music were expected to be the most popular downloads in three years time - opinions that are perhaps encouraged by the recent launch of the iPod phone from Motorola and the slow but steady increase in 3G subscribers in the Europe.  Perhaps more concerning was the fact that 26% of the industry insiders questioned thought that in three years 3G would still be "just catching on".

Those questioned in the Valista poll also expressed scepticism for the recent European i-mode launch announcements, with 53% believing that i-mode will not be a household name in five years time.  A large proportion (21%) of these industry players, were not even aware of the i-mode proposition now.

Valista CEO, Raomal Perera expressed his amazement at the findings, "We are very surprised at the results of our research.  You would expect that such industry leaders attending a show like this would be downloading content on a very regular basis.  The mobile content market has fantastic growth potential which has not yet been realised.  A move towards greater consumer choice, competitive pricing, focusing on value for money and customer satisfaction, will lead to an increase in the uptake of premium mobile content and services."