Visto, a provider of secure and easy-to-use push mobile email, has today announced Visto Mobile 6, a suite of offerings for mobile phones designed to enable end users to connect with friends, family and colleagues in real time in any number of ways including email, social networking, SMS, IM and photo sharing.
"Social networking is fast becoming a powerful communications medium for the consumer, prosumer and business markets, but enterprise and SMB organizations have not had a reasonable mobile solution that addresses both professional and personal needs," said J. Gerry Purdy, Ph.D., VP & Chief Analyst, Mobile & Wireless at Frost & Sullivan. "The social networking capabilities of Visto Mobile 6, coupled with access to email services give users an excellent example of the integrated mobile access and social networking services they need."
Featuring a "living address book," VISTO Mobile 6 offers end users expanded push mobile email and mobile social networking capabilities. This living address book combines favorite contacts from multiple sources, including social networks, into a seamless user interface. Visto Mobile 6 utilizes Visto's patented push and synchronization technology to keep users constantly up to date in real time on their messaging and social networking activities.
In addition, Visto Mobile 6 provides end users the ability to filter updates from their list of contacts; meaning each user has the control to see only the updates they truly care about. This eliminates the clutter of unnecessary updates and requests.
Visto Mobile 6 email includes Visto Mobile Exchange Direct Access (EDA) which provides full synchronization of email, contacts and calendar entries with Microsoft Exchange. Further, Visto Mobile EDA uses Outlook Web Access (OWA) interface which requires no software behind the corporate firewall and is easy to set up. With Visto EDA, enterprise users, small business users and prosumers who buy their own mobile services can quickly set up secure Exchange access for a seamless user experience.
"As the capabilities and volumes of smartphones and mid-range mobile phones continue to increase and bundled data plans become the norm, individuals are looking to their mobile device and their mobile operator to provide more functionality and value, including timely and secure delivery of mission critical messaging, applications and content. In parallel, service providers and operators are looking to bring more value to their customers further up the value chain, independent of RIM, Microsoft, Nokia, Apple and others, while providing a consistent user experience across those and other device platform and operating systems, " said Brian Bogosian, CEO of Visto. "Visto Mobile 6 is uniquely positioned to meet these needs."
For end users, Visto Mobile 6 is said to provide a seamless, easy-to-use solution that enables them to stay connected with the people they care about in the way they choose. For mobile operators, it is claimed to provide significant opportunities for customer and revenue (ARPU) growth, not only because of its low total cost of ownership and fast time-to-market delivery, but because it enables the operator to harness the power of mobile communications including social networking and email, to provide their customers with exciting new services.