Subex Azure, the global provider of Operations Support Systems (OSS) solutions for telecom operators, has announced that Telenor is deploying its Concilia Interconnect software to offer an internal interconnect bureau across the Telenor Group.

The deal further extends Subex Azure's relationship with the Telenor Group, as the company has previously deployed interconnect billing solutions for Telenor Networks and Telenor Mobil, and Telenor Global Services.   This new agreement will enable Telenor to offer an Interconnect bureau service across its entire business worldwide with Telenor Global Services being the first internal customer.

Harry Moen, Manager Interconnect Operations at Telenor, said, "By offering the interconnect bureau across the whole Telenor Group we can provide a very cost-effective service and a high degree of standardisation.   This will enable us to reduce costs and provide improved services to our internal customers and network partners."

Concilia Interconnect will provide Telenor with an easy-to-use and scaleable solution to manage interconnect data.  Concilia enables operators to quickly and accurately settle interconnect agreements with their network partners and gives operators the ability to adapt to rate changes quickly, enabling them to manage costs and revenues much more effectively.

Knut Ingvar Eriksen, Director of Operations at Telenor Global Services said, "Subex Azure has been a trusted Interconnect billing partner of Telenor for a number of years.   The bureau deployment will enable us to cost-effectively manage our interconnect processes and continue to be as accurate as possible with our billing."

Saul Nurtman, President EMEA at Subex Azure, said, "We are delighted to be extending our relationship with Telenor and this is a further endorsement of our credentials working with tier-1 operators worldwide.   Effective interconnect billing is vital and our bureau is a proven solution for operators of all sizes."

Synchronica, the international vendor of mobile synchronization and device management software, has announced that it has acquired essentially all assets of the US mobile email specialist GoodServer. GoodServer's technology is a key component of Synchronica's Mobile Gateway and underpins the mobile email products of a number of players in the telecoms market. The acquisition will give Synchronica sole rights to GoodServer's intellectual property and existing license contracts.

With a global addressable market of more than three billion mobile phone users and an additional one billion subscribers expected in the next 18 months, the market for push email is set to increase drastically as mobile email and personal information management (PIM) services cross over into the mainstream. Industry analyst Forrester estimates that mobile consumer email will grow to 62.7 million users by 2008, easily outnumbering business users receiving and sending emails with their mobile devices.

Strategy Analytics cites the open standards Push IMAP / LEMONADE and OMA DS (formerly SyncML) as being crucial for the growth of mobile email in the mass market, where consumers cannot afford to use expensive smartphones. GoodServer provides email server technology with proven implementations of the most important industry standards and is best known for its IMAP4 Server Software Development Kit (SDK), POP3 Server SDK, and SMTP Server SDK.

The IMAP and SMTP technology of GoodServer is embedded in Synchronica's Mobile Gateway, making push email accessible on the majority of mass market phones. Other licensees of GoodServer's IP include Nokia Intellisync, BellSouth, Cisco, NUASIS, Teamware, and Axis Mobile. Under the terms of the agreement, Synchronica will be granted sole rights to the intellectual property and will benefit from future revenues of all existing license contracts.

"Open industry standards have cleared the way for accessing PIM and email on mass market phones, and the mobile email market is set to explode over the next three years. We expect a dramatic increase of mobile email, in particular in emerging markets, where the mobile operators have the opportunity to make the mobile phone the primary form of accessing the internet and email services", said Carsten Brinkschulte, CEO of Synchronica. "By acquiring the rights to GoodServer's technology and extending our own IP licenses to other players in the industry, we are strengthening our position in the market for consumer and corporate mobile email."

Synchronica's Mobile Gateway provides a unique combination of industry standards-based solutions for delivering mobile email and synchronization to the vast majority of mobile phones - without requiring additional clients to be installed on the handsets. It supports calendar and contact synchronization for the estimated 1.5 billion OMA DS-compatible mobile phones (source: Visiongain) in use today. For push email, Mobile Gateway uses LEMONADE (OMA EMN and IMAP IDLE), enabling operators and service providers to deliver push email to both smartphones and mass market feature phones.

Commenting on the acquisition, Andrew Brown, Director for Strategy Analytics' Wireless Practice said: "We have always believed that OMA DS and IMAP formed a critical basis for open standards-based vendors to take their slice of the mobile email market. This acquisition will open up mobile email and PIM synchronization to the majority of consumer and corporate mobile phones, with the potential for significant incremental mobile data revenues to operators, ISPs, and service providers."

Nokia and STMicroelectronics have announced the closing of their deal, announced on August 8th, to deepen their collaboration on the licensing and supply of integrated circuit designs and modem technologies for 3G and its evolution.

The closing of the multifaceted agreement transfers a core part of Nokia's Integrated Circuit (IC) operations to STMicroelectronics and positions ST to design and manufacture 3G chipsets based on Nokia's modem technologies, energy management and RF (radio frequency) technology and to deliver complete solutions to Nokia and the open market. The agreement includes the transfer of approximately 185 highly-skilled engineers and other Nokia personnel in Finland and UK to STMicroelectronics. The transfer has been subject to a personnel consultation process required by local regulations

As part of the arrangement, Nokia has awarded ST a design win of an advanced 3G HSPA (high-speed packet access) chipset supporting high data rates. This design win represents ST's first complete 3G chipset.

Motorola has completed end-to-end testing of its 3G femtocell solution and has begun trialing its solution with a major European operator.

"Motorola is pioneering the development of femtocell solutions that play a key role in realizing our vision of Seamless Mobility," said Joe Cozzolino, corporate vice president and general manager Motorola Home & Networks Mobility EMEA. "Leveraging expertise from across the Motorola organization, we offer a fully integrated and tested end-to-end solution, based on open standard interfaces, which includes a range of femtocell customer premises equipment (CPE) and 3G devices, a core network concentrator, systems integration services and a CPE management solution - the Motorola Netopia Broadband Server (NBBS)."

Femtocells enable operators to provide higher-quality and higher-performance wireless voice and real-time data services to their customers inside their homes. In addition, they enable a significantly lower cost of delivery for wireless traffic, in comparison to the macrocell network. For consumers, the benefits of femtocells include a seamless communication experience as they roam from inside to outside their homes, reduced "in-home" call charges, improved indoor coverage and consolidated billing, all from their existing 3G handsets.

"In Europe, 30 to 40 percent of the cellular traffic is generated from inside the home.  Femtocells provide a more efficient way for operators to manage traffic generated indoors, compared to the outdoor macrocells of the public cellular infrastructure," commented Vincent Poulbere, principal analyst, Ovum. "In Western Europe, we forecast that 12 million femtocells will be deployed in 2010 rising to 17 million in 2011."

Motorola is a member of the Femto Forum, the independent industry association that supports femtocell deployment worldwide. In addition, Motorola leverages its leadership in Unlicensed Mobile Access (UMA) deployments and experience in delivering convergence solutions to major operators worldwide.

MACH, the clearing and settlement partner for mobile based transactions, has today launched MACH Fraud Protection, claimed to be an advanced extension of its roaming solutions portfolio that is setting new industry standards in effectively combating roaming fraud.

Levels of International Revenue Fraud have increased significantly over the last couple of years and losses are having a direct and serious financial impact; typically, 80% of cases affect the bottom line. A negative financial impact of up to 400,000 Special Drawing Rights (SDRs); a type of currency with a value based on a basket of international currencies, is what some GSM mobile operators have faced as the result of a single well planned and executed fraud attack.

The current situation for roaming fraud protection is the same as having an advanced security system to protect a home and the valuables inside, only for the system to be switched off over the weekend. Many operators only realise that fraud has occurred when they find the safe door left open.

MACH works with operators to solve this and offers a one stop shop for all operators' fraud requirements, with solutions that are fully compliant with the GSMA's NRTRDE specification. MACH Data Express, the cutting edge conversion and logistics service is already helping operators achieve compliancy with NRTRDE and has proved to be an influential success.

MACH Fraud Protection provides the final link in the fraud disarmament chain, with fraud fingerprint matches across all networks for a truly global view, instant response and fraud shut-down. The dedicated Fraud Protection Centre uses data intelligence and analysis to predict and track suspicious behaviour via non-stop 24/7/365 surveillance and 'best practice' levels.

MACH processes and analyses the data from numerous operators around the globe, allowing clients to benefits from the intelligence it gathers. For example, if a certain B-number was discovered in a fraud case for one client, MACH will instantly detect if this number is used anywhere else in the world. This will enable detection and potential blocking of an IMSI before significant financial damage occurs.

Martin Lippert, CEO of MACH commented, "Outsourcing to MACH eliminates the need for complex systems or maintenance, allowing operators to make better use of their fraud personnel. Cost savings from outsourcing, coupled with money saved from potential fraud loss, equals a definite revenue upside. There is also the benefit of scale, it's a great advantage to be part of a large network."

The International 450 Association (IA450) has announced its support of dual band CDMA2000 (IMT-MC) in 450Mhz and 2100MHz bands, as a 'superior option' for operators looking to expand network capacity and at the same time maintain strong coverage in low population density areas. Vadim Belyavskiy, IA450 Board Member, Technical Development Director, Moscow Cellular Communications, Skylink (Russia) and Piermario Di Pietro, CEO, Telemobil (Zapp Romania) set out the advantages of network operations in CDMA450 & 2100 MHz band at the 450 MHz Digitalization Conference, recently held in Lisbon, Portugal.

Both of them covered the advantages of the dual band solution including comprehensive coverage, low capital expense and synergies between the bands. While the 450 MHz band provides unmatched coverage due to better signal propagation at lower frequencies, 2100 MHz band delivers capacity in hot spots with high traffic demand.

Radio interfaces of the networks in the 2100 and 450 MHz frequency bands are based on the IMT2000 IMT MultiCarrier standard with identical protocols and features. 2100 and 450 BTS may share the same base station controller, core network infrastructure and services platforms thus minimizing the capex required to roll-out the dual-band network. Full support of inter-band interoperability was proved in the trial networks rolled out in Moscow and St.Petersburg as reported by Mr.Belyavsky.

IMT-MC 450/2100 networks are said to offer an attractive solution from both a technical and economic standpoint. Dual band IMT-MC 450/2100 networks are a flexible and cost-effective solution for providing 3G services in cities and rural areas.

Qualcomm, the developer of wireless technologies and data solutions, has today announced its executive membership in the Global mobile Suppliers Association (GSA).

The GSA is a forum representing the leading GSM/3G suppliers, dedicated to the promotion and deployment of GSM and WCDMA wireless technologies worldwide. "Qualcomm is committed to the GSA's cause of developing and nurturing the technologies of tomorrow and, in turn, creating a framework for innovation that benefits the consumer in helping to foster competition and development for the industry," said Andrew Gilbert, president, Qualcomm Europe.

Alan Hadden, president, GSA, said, "Qualcomm's vision of enabling choice through rendering consistent innovation within the European wireless marketplace plays perfectly into what the GSA set out to achieve in the pursuit of implementing the next wave of wireless technologies."

GSA's aim of facilitating dialogue between member companies and network operators for information sharing, business development opportunities and access to the global market sits well with Qualcomm's dedication to facilitating the evolution of next-generation wireless technologies in Europe.

"As the GSA brings together those companies committed to the growth of next-generation wireless technologies, it is an ideal platform for Qualcomm to build stronger relations with leading mobile players with similar goals," Andrew Gilbert added.

While the GSA has traditionally focused on GSM, EDGE and WCDMA evolution, Qualcomm identifies with a growing group of members committed to advancing the next generation of wireless technologies, such as UMB, LTE, HSPA and HSPA+.

Qualcomm's executive membership in the GSA is in addition to other recent wireless forum partnerships in Europe, which include Next Generation Mobile Networks (NGMN), the GSM Association and ETSI board membership.

Huawei Technologies has recently rolled out its New Generation WiMAX commercial solution, with integrated 4G mobile technologies which is claimed to provide operators with 30% cost-savings on base stations while doubling their system capability.

Huawei's ALL IP- based New Generation WiMAX solution adopts HSPA/LTE/UMB co-platform infrastructure, and integrates the 4G technologies including HARQ (Hybrid Automatic Repeat-reQuest), MIMO (Multiple-Input Multiple-Out-put). The products include gateway, distributed base station, transmission, network management system and terminal. This solution can deploy WiMAX with GSM, CDMA, IMS, NGN and DSL integrated networks, and helps operators provide more high-speed mobile broadband service.

"We have applied our experience in UMTS/HSPA large-scale applications to create a WiMAX solution for operators worldwide," said Cai Liqun, Huawei's WiMAX product line president. "Our new generation WiMAX solution is able to provide managed mobile broadband solutions for customers, saving them money and doubling their system capabilities."

TruePosition, the provider of wireless location technologies and solutions and a subsidiary of Liberty Media Corporation, has announced the findings of a significant research study undertaken with IDC.  One key outcome revealed that, on average, 70% of consumers are receptive to advertisement-sponsored local search services, which could prove to be a significant new source of revenue for mobile operators.

"Location based services have been met with extreme cynicism in Europe over the last few years.  They have promised much and delivered little.  But these research findings clearly demonstrate that we are now experiencing something of an LBS renaissance," said Robert Morrison, Senior Vice President of Market and Business Development.  "The technology, handsets and high bandwidth networks now exist to deliver the accuracy to ensure the best possible user experience.  This will pave the way for LBS to deliver the revenues they have always promised and drive demand for the innovative services highlighted in our study."

Some of the highlights include:

Mobile Local Search
Mobile local search looks set to be the LBS low hanging fruit for the mobile operator community, but only if they can agree a free advertising based business model.  80% of Spanish, 60% of UK and 70% of US respondents would be likely to consider subscribing to mobile local search services, but only if they are free.  Only 40% Spanish, 25% UK and 25% US would consider paying for them.

Social Networking
Security looks to be a key factor in determining whether location-enabled mobile social networking will take off.  Consumers are unlikely to subscribe to these types of services unless service accessibility can be limited to authorized users and a process is in place to keep out strangers.

Family Monitoring
Anxious parents seeking peace of mind look to be an important market for LBS as 45% of respondents admitted to being likely to subscribe to child locator services in the next 12 months.

Overall, consumers revealed that they were extremely receptive to location based services, providing they perform at the optimum levels - essentially working wherever and whenever their mobile phone worked.  The majority of the respondents wanted the services to work in several different types of environments (outdoors, indoors and in vehicles), desired sub-50 meter accuracy, and required a sub-15 second response time.

Enterprise Services
From an enterprise perspective, LBS user preferences between the three geographies were remarkably similar. Workforce management and fleet tracking services were highlighted as the most prevalent uses of LBS by businesses.  Respondents to the survey viewed productivity improvements (74%) and cost savings (68%) as the key benefits.  Also, businesses ranked the safety and security of its workers as the most important feature, with ease of implementation coming in at a close second.

Overall, the performance levels for enterprise services echoed the consumer findings with end-users consistently requesting premium performance in terms of accuracy, reliability and response times.

"The data TruePosition and IDC uncovered together is truly compelling," stated Scott Ellison, Vice President of Wireless and Mobile Communications at IDC.  "As location based services continue to gain momentum, service providers will need to better understand their customers' requirements for these services.  This research study certainly is at the forefront of that effort."

"New regulatory pressure and increasing subscriber demand will continue to lay down the accuracy gauntlet for LBS.  This study clearly indicates that our potential consumer and business customers will accept nothing short of a perfectly performing, accurate service," added Morrison.  "This is a positive time to move forward with location services and ensure that hybrid location technology is deployed to guarantee the best possible results."

The study asked consumers and enterprises in the United Kingdom, Spain and the United States exactly what they want and expect from the following location based services: Child Monitoring, Medical and Senior Citizen Monitoring, Pet Tracking, Navigation, Traffic, Stolen Vehicle Recovery, Social Networking, Local Search, Fleet Tracking, and Workforce Management.

QuickLogic has announced the addition of a SPI (serial peripheral interconnect) Host Controller to its customer specific standard product (CSSP) functional library. The SPI interface gives mobile device designers a low pin-count alternative to SDIO or mini-PCI for implementing high speed connections to wireless modules and other popular peripheral functions.

QuickLogic's CSSP approach blends fixed logic blocks with an array of low-power customisable building blocks (CBBs) for implementing additional standards-based or custom functions.  This approach offers development teams a customisable platform that addresses the need to meet cost, battery life and PCB-space requirements, while also maintaining the flexibility to evolve designs as market demands change in the future.  QuickLogic's CSSP platforms include the PolarPro and ArcticLink platform families, offering a range of options in size and capacity.

Today's wireless chipsets are available commonly with SDIO, SPI and mini-PCI host interfaces.  When implemented in QuickLogic's programmable platform products, an SDIO Host Controller requires 15 customisable building blocks (CBBs), and PCI requires 6 to 9 CBBs depending on the configuration.  The new SPI Host Controller requires only three CBBs and four I/Os, freeing resources on the CSSP platform for the implementation of additional functions (devices with from 8 to 240 CBBs are available in QuickLogic's range).  The SPI interface is high speed and capable of operating at clock rates to 52 MHz.  It comes with a low-overhead SPI software driver that can be customised for specific peripherals for higher performance.

"QuickLogic's customer specific standard product (CSSP) design approach is all about giving the OEM/ODM developers choices within a standard framework," said Brian Faith of QuickLogic.  "The addition of the high speed SPI Host Controller to our silicon proven, system block library extends the developers' range of alternatives for connecting to high-performance peripherals such as WiFi and GPS chipsets."

Geodesic, a specialist in mobile networking and communications, has announced the European launch of its Mundu IM tool. 

Mundu IM gives users the exclusive ability to cross-conference friends, colleagues and family across MSN, Yahoo IM and AIM services through a single chat window on Pocket PC, Sony Ericsson, Palm OS, Windows Mobile Smartphone and iPhone devices.

Mundu users can stay connected anywhere with their contacts on the most popular IM services including AIM, MSN, Yahoo, ICQ, Google Talk and Jabber on a single user-friendly interface.  Users with popular phones such as the Sony Ericsson W300i and K550i, HTC Mogul, Samsung BlackJack, Motorola Q, Palm Treo 750, Palm 700p and the iPhone amongst others can now take advantage of Mundu IM.

The evolved capabilities of Mundu IM include:

- Photo blogging and video sharing - Instant sharing of photos and videos taken from camera phones to contacts across all popular IM services, making collaboration and social networking easier than ever.
- File and music sharing - Ability to send files and music on mobile devices to buddies.
- Email notification - Real-time email notifications for Yahoo, MSN and Google accounts.
- Support for major mobile platforms - Mundu IM now supports Pocket PC, Sony Ericsson J2ME devices, Palm OS and Windows Mobile Smartphone platforms - in addition to the Apple iPhone and iPod touch.

"As Internet enabled smart phones emerge to be vital tools for today's consumer, instant messaging (IM) on mobile devices is becoming a standard mode of communication for consumers and professionals alike," said Arvinder Gujral, Director Product Marketing of Geodesic.  "Mundu recognises that users are spread across different IM services and aims to unite them with a single interface across services, and mobile devices."

Palm has announced that its recapitalization plan with the private-equity firm Elevation Partners has closed, positioning Palm to lead the next phase of the smartphone and mobile-computing markets. Elevation has invested $325 million in Palm, and the company will utilize these proceeds along with existing cash and $400 million of new debt to finance a $9 per share cash distribution.
Jon Rubinstein, former senior vice president of hardware engineering and head of the iPod division at Apple, has joined Palm as executive chairman of the board, and Fred Anderson and Roger McNamee, managing directors and co-founders of Elevation, have joined Palm's board of directors. Rubinstein, Anderson, and McNamee replace Eric Benhamou and Bruce Dunlevie, who resigned from Palm's board of directors. The total number of directors on the board has been increased from eight to nine in connection with the transaction.
"This transaction lays the groundwork for Palm to recapture our position as the leading innovator and brand of the mobile-computing revolution. We will build on our history of innovation to create next-generation, software-rich mobile solutions that enable people to more effectively manage their lives and communicate with family, friends and colleagues wherever they are," said Ed Colligan, Palm president and chief executive officer. "We are also pleased that we can reward our shareholders with this $9 cash distribution, and provide them with the opportunity to be rewarded further through their continued long-term investment in Palm."
Jon Rubinstein said, "I am focused on working with Ed and the team to build on the legacy of Palm and drive innovation in the mobile-computing market. Over the last few months, I've seen the huge potential that lies in Palm's brand, distribution and loyal customer base. Palm's future roadmap in terms of both the software and products is impressive and complements the new products that Palm has recently introduced. While there is much work to be done, there are exciting days ahead for all of us."
Roger McNamee added, "The next generation of mobile computing will be defined by companies that have deep software expertise as well as leading design capabilities. We are confident that Palm can and will drive the future of mobile computing with its integrated software solutions, history of innovation and loyal customer base. We look forward to working with Ed, Jon and the entire Palm team to deliver cutting-edge products that will transform the mobile-device market and create long-term value for Palm's shareholders."

Harris Stratex Networks, the independent supplier of turnkey wireless transmission solutions, has been selected by Austrian mobile operator ONE to upgrade its cellular backhaul network. Harris Stratex Networks will deploy its Eclipse microwave radios to increase bandwidth, reduce operating costs and build an IP-ready infrastructure to support future network developments.

Eclipse will be deployed in a nodal configuration to support increased bandwidth demands from ONE's 3G network upgrade. Eclipse's uniquely compact nodal configuration enables operators to aggregate and concentrate traffic-without the need for additional equipment to provide these functions-reducing the complexity of network deployments, increasing reliability and lowering operating costs.

"Harris Stratex Networks has demonstrated leadership in both technical capabilities and quality of engineering support," said Helmut Lehermayr, Head of Radio Networks of ONE. "The Eclipse solution will give us a network that is capable of delivering rich, cutting-edge data services and handling high volumes of data for years to come."

Eclipse's nodal capability, combined with flexible, high-capacity, native data interfaces makes it the ideal solution for operators requiring an IP-ready, future-proof solution when upgrading their networks today.

"European operators need a backhaul solution that can support fast-growing demands for data, both in current configurations and for future all-IP networks," said Guy Campbell, president and chief executive officer of Harris Stratex Networks. "Our unique offering, combining flexible bandwidth, carrier-class Ethernet and advanced nodal configurations in the Eclipse radio, will help ONE expand and evolve toward a data-centric network more cost-effectively and innovatively than any other solution in the market."

WIN has launched a new suite of solutions for brands and agencies to create, test, deliver and measure mobile and other digital marketing and advertising campaigns.
WIN Campaign is a set of tools which exploit the latest technologies for marketers, via a range of formats including e-mail, MMS, SMS, voice (IVR), mobile video, WAP and web - offering a single source for an integrated digital marketing package. Typical campaigns which can be undertaken include market research through text messaging, content delivery through WAP push messaging, creation of promotional WAP, web or video sites; and numerous CRM related activities including data capture and response management.
One of the new applications in the suite is Marketing Manager, an easy to set up and use web based application that enables clients to build and manage mobile marketing campaigns utilising text and picture (MMS) messages. The console has the flexibility to deliver a wide range of both outbound and inbound campaigns including customer registration and data collection, competitions, on-pack promotions, event management, content delivery, message broadcast and CRM campaigns. The console also features a real time reporting tool which tracks the delivery of outbound messages and reports on all inbound responses, to allow instant evaluation of effectiveness.

Another part of the new suite is the MMS composer - a PC application that features an easy to use drag and drop user interface for effortless creation of MMS campaigns. Once the content is created it can be transmitted directly to handsets or published to WIN's multimedia console to create an interactive service. MMS Composer offers an e-mail service to sit alongside mobile campaign services, so that marketers can manage all campaigns from their desk.

Other applications in the suite include E-mail Manager - allowing simple conversion of simple text e-mails to complex multimedia newsletters. Additionally WIN offers the development of promotional mobile (WAP) portals as an end-to-end service including sourcing relevant content, design, build and hosting. For 3G handsets WIN also offers an interactive video portal creation service which is accessed via a 5 digit short code and allows brands to add all sorts of interactive services (e.g. consumer feedback or voting) to promotional videos shown to consumers.

Graham Rivers, CEO of WIN comments: "New technologies, particularly video and MMS, allow marketers the opportunity to take mobile and other digital marketing platforms way beyond the simple SMS campaigns which we see so much currently. We find ourselves at a tipping point in the use of integrated mobile and web marketing solutions which will put these channels very much at the heart of the marketing mix. With typical response rates for mobile campaigns ranging from 6% to 20%, mobile is fast becoming a no-brainer."

WIN's marketing solutions are offered on a fully managed or self-service basis. The company has a dedicated campaign management team which has delivered numerous campaigns for brands including O2, Coca Cola, Western Union, Carphone Warehouse and Swatch over a number of years.
The launch of WIN Campaign is part of a re-brand for WIN, which has seen the company streamline its services to address the ever-evolving opportunities for mobile-centric applications which new technologies bring. In so doing, WIN helps content owners, mobile operators, corporate enterprises and media and entertainment corporations to engage customers, create brand loyalty, maximise revenues and reduce costs.