Orchestrating automation from end to end has long been a goal for telcos, but has proved hard to achieve. In the era of GenAI and agentic AI, are things easier? We explore why our focus should be on operations rather than just the network as we look to automate the entire business process that relies on the network. How can we align network automation with broader operational and business goals, like streamlining workflows, better service delivery and superior customer experience? Join us to find out.