Home Blog

Beware the seven deadliest customer experiences – Foundever

Repetition, ratings and rude robots

You can tell a CEO who’s spent too much time ‘in the cloud’. They believe their own customer satisfaction surveys. Either that or they are deliberately gas-lighting us. To improve customer experience, Mobile Europe sought simple ‘people pleasing’ advice for telcos from people who really know the customer. In the first of an occasional series, Maria Harju, Foundever’s Chief Revenue Officer for Europe, the Middle East and Africa, describes The Seven Deadliest Customer Experiences and how mobile network operators can avoid them.

Repetition.

Repeating your story to multiple people is enough to make 57% of Europeans hang up. Yes, some problems demand escalation, but if you’re moving your customer across an omnichannel platform it’s omni stupid not to move the information from channel to channel too. A CX should systematically do that. This averts another massive frustration, disregard for the customer’s history. How can you pretend to care about the customer experience when you show you are demonstrably oblivious to it? All the information across all channels is captured and should be correctly stored and retrieved so that your agents can do their best jobs.

Rate your experience.

OK, we need performance feedback, but customers are suffering from survey overload. Every trip to the toilet now involves an invitation to rate the experience. There are better ways to learn how customers feel about service and how they perceive your brand. Speech and text analytics are instant, less obtrusive and more accurate.

Chatnots.

If you don’t acknowledge your chatbot’s limitations, you’re setting your brand up for a CX failure. If your customer knows it’s an automated system, they’ll treat it as such and adjust their expectations accordingly. But when the bot goes beyond its domain intelligence it must hand off to a live representative and pass on the information shared up to that point.

Chats …. with delayed response. 
Chat’s rationale is about immediacy and accuracy but long wait times and vague unfocused responses will demolish that advantage. Immediate contextual support can help a customer take action or make a decision. Avoid the temptation to set high chat concurrency targets for agents. The more conversations they handle the less likely they are to resolve complex issues or satisfy each customer. Use your best pre-scripted responses in early conversational stages so that agents have more time to find a resolution. Cross train your CX staff so that they can work across channels based on peaks in demand.

Undervaluing CX

If each interaction doesn’t meet expectations it will damage your brand. So stress its value in your proposition. A superior customer experience should be reflected in the price of a product or service. If you’re cheap very hard to hold on to customers, especially in the current economic environment. Here is the value of CX. Three in four consumers will walk after a single disappointing customer experience, yet 42% would pay more for an identical product or service if it were supported by a superior CX. Being in the latter camp starts with understanding who your customers are, their wants, needs and expectations.

Treating vocal interaction like a necessary evil.

Test yourself before you test their patience. Voice is about people not managing processes, so IVR should solve customers’ problems, not stress test their patience and short-term memory on the altar of your management processes, said Harju. Most consumers are frustrated by complicated menus then agitated by the agent that takes over. A happy resolution is an uphill battle. An IVR should minimise menu options, as part of the identification or authentication process so that more of the conversation is focused on the customer and their issue, and use it to coach the customer. Rather than playing a message saying the call is important, a message asking if a person has the reference number or other relevant information to hand is going to make everyone’s life easier.

Network resilience is fundamental to Ukraine’s fight for survival

Kyivstar’s CEO and CTO talk about the power of grit and operators pulling together

In a small, quiet meeting room on the sidelines of Mobile World Congress with executives from Ukraine’s largest operator Kyivstar, the discussion was in stark contrast to what was going on at the show. While other European operators talked about fair-share politics and future immersive experiences, Kyivstar provided an update on how it has kept people safe and its network up and running after one year of war. 

Oleksandr Komarov, Chief Executive of Kyivstar, acknowledged having a somewhat “alien” feeling here as the operator has “very different challenges and priorities” compared to the rest of the industry.

In an interview with Mobile Europe, Komarov and Volodymyr Lutchenko, Chief Technology Officer at Kyivstar, shared how network resilience challenges have changed dramatically over the last year and how people have pulled together to preserve communications services. (Also see Telecoms in time of war)

National roaming

Cooperation among the country’s three operators – Kyivstar, Vodafone Ukraine, and Lifecell – has been “essential” for overall network resilience, and they have been “exchanging capacity and providing equipment to one another,” said Komarov.

Indeed, one of the first and most important steps the operators took after Russia invaded a year ago was to implement national roaming, so that if network services are down on one network, users are automatically switched to another. National roaming is unusual and difficult, but the Ukrainian operators were able to launch it in about three weeks with support from the national regulator.

The service is “working well to keep services going,” said Lutchenko. When the country suffered power blackouts in November last year, he said more than 2 million people per day used the national roaming service.

When the war started, the government also issued additional frequencies free of charge to the operators to give them extra network capacity. Meanwhile, equipment suppliers and local businesses have also rallied to help keep the networks going.

Komarov cited an example where Ericsson stepped up to support a “very big ambitious project to roll out a national core site in the western part of Ukraine … to mitigate the risks related to the potential loss” of other sites, he said. In peace time, such a project would take 12 to 18 months. But with everyone cooperating, he said they started the project at the start of 2022 and it was completed in early May, taking less than five months for a major deployment.

Moving targets for resilience

As the months of war have dragged on, the network resilience challenges have changed. In the first few months, Lutchenko said Kyivstar was engaged in “urgent activities” to keep the network going when the infrastructure was physically damaged by rockets, bombs, mines, and tanks, because the biggest problem is that it is often too dangerous to get to the sites to repair damages.

“[The sites] could be in occupied territory or on the front line. The area could be under fire or the fields can be mined so that without supervision from the military, you cannot get there … That’s why your network should be very reliable and still work with multiple damages like ours,” said Lutchenko.

Later in the summer, the resiliency work shifted to “stabilisation” projects. By September, Kyivstar’s network performance KPIs remarkably were “almost on a pre-war level.” Apart from occupied areas where Kyivstar had no access to sites, “the network was really good,” he said. 

Attacks on energy pose new threats

The communications resiliency landscape changed in October when Russia started attacking the country’s energy infrastructure. Lutchenko said the challenge is now “really huge” and the “new reality.” In late October, about 20% of Kyivstar’s base stations were affected by power outages. Lutchenko said the worst day was November 24, 2022, when 65% of Kyivstar’s network was without electricity.

In response, Kyivstar has strengthened energy resilience by adding longer-life backup batteries and diesel-powered generators.

Here again, cooperation has been vital. In Kyivstar has “crowd-sourced” access to power generators from local businesses, such as a petrol station located near one of the operator’s cell sites. “We asked businesses and invited people to help us with keeping the network up and running,” said Lutchenko, and now more than 600 sites are connected to diesel generators.

But this is one area where Komarov feels help from the government has been “limited”. Of Kyivstar’s 1500 generators, he said about 40 were provided by the government and the rest were either procured by the operator or acquired from third parties that have “extra power capacity on hand located nearby our sites.” Kyivstar said it has invested around US$5 million just on generators and diesel fuel. 

Fighting on two fronts

Kyivstar’s network is under threat from cyberattacks as well as physical attacks. “The Russians want to destroy us not only physically, but virtually as well, so that means we have to fight on two front lines,” said Lutchenko.

The operator took measures to protect its network by relocating certain equipment away from areas that were likely to come under Russian control. Komarov explained that in occupied territories there was a cyber defense effort underway to ensure that despite not having control of all its network, the operator was not “vulnerable to extra threats.”

“We streamlined the architecture of our core infrastructure to minimise the number of potential vulnerabilities,” he said. In Kherson, for example, Kyivstar had “just a media gateway and RAN network” and this “decreased the risk of penetration,” he said.

Restoring liberated areas

As territories are liberated, Kyivstar works on repairing the destruction to its network. Lutchenko said that about 18% to 20% of the telecom infrastructure in formerly occupied regions is “totally destroyed,” meaning “there is nothing from an equipment or infrastructure point of view.” About 30% to 35% is “heavily damaged” and about 40% has “minor damages.” Kyivstar says it can repair nearly 90% of the network in those areas.

“We’re waiting for our military to liberate more territory and we are ready to restore everything,” said Lutchenko.

Losing more than infrastructure

Kyvistar is worried about losing more county’s critical communications infrastructure: it is also working to keep its 3,800 employees and their families safe. In the initial months of the war, the operator provided instructions for where people could go for safety and converted regional offices into temporary homes with showers and washing machines for displaced families.   

Around 140 Kyivstar employees have been drafted into the army and thousands volunteer to help the army in various roles. The operator has lost three of its employees in the war and two are missing.

Kyivstar relies on maintenance and construction suppliers, but their situation is “very much worse” because they cannot protect employees “with the same efficiency as Kyivstar” due to its critical infrastructure status, explained Komarov.

Lutchenko joined Kyivstar in November 2021 and has been in the telecom industry in Ukraine for more than 25 years. “I don’t think anyone can plan for stuff like this. The most important thing is we have the greatest team in the world.”

Asked how the war has affected the operator’s business, Komarov said the operator was “in the green” and there is “extremely high pressure on our networks.”

“But let’s face it, it’s less about business and much more about survival,” he said.

More techcos step up to support Ukraine

Microsoft, VMware, Intel, AMD and OneWeb are the latest to stop trading with Russia – and some with Belarus too

Last week Google blocked Russians’ access to Google Pay and Apple did likewise with its wallet product and product sales in Russia.

Some have criticised Apple’s move, pointing out it could push people towards using Android phones made in China that are more susceptible to hacking and surveillance.

However, Apple made the moves after a direct appeal to its CEO, Tim Cook, by the Vice Prime Minister of Ukraine Vice

Now more big tech firms are following their lead.

Microsoft has suspended all new sales of Microsoft products and services in Russia.

The chips are down

Chip giant Intel said in a statement that it, “condemns the invasion of Ukraine by Russia and we have suspended all shipments to customers in both Russia and Belarus.

“Our thoughts are with everyone who has been impacted by this war, including the people of Ukraine and the surrounding countries and all those around the world with family, friends and loved ones in the region.”

Another chip giant, AMD has also stopped shipments to Russia and Belarus.

VMWare is suspending all its business activities in Russia and Belarus due to the unprovoked attack by Russia. It published a statement that read, “We stand with Ukraine, and we commend the bravery of the Ukrainian people. The human toll is devastating and like other global businesses, we are committed to supporting our Ukrainian team members, customers and partners.”

It added, “We are also seeking to support non-Ukraine-based employees with family members located in Ukraine with information to access available resources. We continue to support our employees in Russia, as they are adversely impacted by the consequences of their government’s actions.

“The suspension of operations includes suspension of all sales, support, and professional services in both countries in line with VMware’s commitment to comply with sanctions and restrictions.”

The board of directors at satellite operator OneWeb has voted to suspend all launches from Baikonur, the Russian cosmodrome in Kazakhstan.

Social media battles

Meanwhile social media sites are continuing their battle with Russian authorities, which are keen to control the flow of information and the narrative surrounding the war.

Facebook, Twitter and YouTube have acted to prevent Russia’s state media making money from ads on their sites. In response, Moscow has said will restrict access to Facebook after its parent company Meta refused to stop fact-checking some Russian media companies’ output.

TikTok has limited access to Russian state-controlled media accounts in the EU and Reddit has stopped users posting links to Russian state-sponsored media.

Expect yet more big techcos to act soon.

Vodafone, Nokia brag world-first cuts broadband lag by up to 94%

This is the first time low latency, low loss, scalable throughput (L4S) technology has been deployed, end to end, on a FTTH connection

Vodafone and Nokia have trialled a new tech on a live commercial fibre broadband network, which cut latency during apps like gaming, videoconferencing and streaming by up to 94%, they say. The trial was carried out on Vodafone Türkiye’s FTTH network in Istanbul (pictured), from the network the in-home Wi-Fi.

Vodafone and Nokia Bell Labs reduced latency on multiple customer lines engaged in video conferencing and cloud gaming applications, reducing round-trip delay from 220 milliseconds to 4.7ms. According to the press statement, the trial is the world’s first live deployment of low latency, low loss, scalable throughput or L4S technology, end to end, on a FTTH connection.

It follows a joint Vodafone and Nokia lab trial last year using PON, which is the foundation of most home fibre broadband, but L4S is can also be deployed over mobile and fixed networks. Nokia is the key vendor for Vodafone Türkiye’s FTTH network and played what it says was “a  central role in enabling this world-first implementation”.

Vodafone plans to conduct more tests before looking to deploy the technology across its European markets. Alberto Ripepi, Chief Network Officer of Vodafone, said: “We are raising the bar on quality for fibre broadband by significantly lowering latency. Our world-first trial underlines our commitment to innovate and deliver an enhanced service to customers across Europe.”

Developed by Nokia Bell Labs and backed by the Internet Engineering Task Force (IETF), L4S tackles queuing delays, a major cause of lag, caused by data packets getting stuck in network buffers, such as in routers or modems.

4iG sets up new wholesale group 2Connect in Hungary

4iG’s transformation programme, which started in November 2023, has now reached its “final and ultimate milestone”

2Connect has launched as Hungary’s largest wholesale fixed-line telecommunications and ICT infrastructure provider following the merger of several 4iG Group assets. The company, which began operations this week, was created by combining the network infrastructure businesses of Invitech, Antenna Hungária, DIGI and One Magyarország.

The move marks the completion of 4iG Group’s structural separation programme, announced in 2023, which divided its operations into retail, business and wholesale units. Under this framework, One Magyarország was established to handle retail services, while 2Connect was set up as a dedicated wholesale infrastructure company. According to 4iG, the restructuring aligns with international industry practices and is designed to ensure long-term competitiveness.

2Connect operates a network spanning almost 42,000 kilometres of fibre, 15,000 microwave endpoints and 6,500 square metres of data centre capacity across 12 sites, including a TIER III-certified facility. Its infrastructure is linked to international data routes through 330 nodes and 11 border crossings, and it provides services to more than 9,000 government endpoints, over 100 cable TV companies and Hungary’s mobile operators.

The company’s wholesale portfolio includes data transmission, leased line and IP VPN services, dark fibre, WDM-based networks, TV signal transit, as well as co-location and hosting in its data centres. The backbone network connects Eastern and Western European markets, which 2Connect said will enable flexible scaling and faster network development for partners.

“Through carefully planned development in recent years, 4iG Group has become one of the leading info-communications technology groups in Hungary and the region. 2Connect is the tangible result of this transformation: a new pillar that brings stability, development and growth potential to the Group’s operations,” said 4iG Group CEO Péter Fekete. 

“In the economy of the future, data and connectivity will be as essential as water or air – and from now on, 2Connect will provide that essential resource,” he added..

“With the creation of 2Connect, the fixed-line networks and business services of Invitech, Antenna Hungária, and DIGI – together with the network capacities of One Magyarország – are now united in a single company under integrated management,” said 2Connect CEO Gyöngyvér Papp-Gerlei. 

He added: “This allows us to provide a stable, reliable and flexible infrastructure on which our partners can build for the long term. As a neutral, wholesale-only service provider, our goal is to become a key player not only in Hungary but also in international markets, with services ready for the challenges of the future.”

AI in Infrastructure 2025 | PANEL: Will AI deliver ROI on 5G?    

0

From Telecoms Europe Events: https://www.telecomseuropeevents.com/

  • Moderator: Joseph Attwood, Analyst, Analysys Mason
  • Andy Corston-Petrie, Senior Manager, Intelligent Service Orchestration Research, BT Group
  • Terje Jensen, SVP Global Business Security Officer, Telenor
  • Michal Sewera, Head of Cloud Native 5G Core DevOps, DT

AI in Infrastructure 2025 | PANEL: How telcos can enable AI for enterprises    

0

From Telecoms Europe Events: https://www.telecomseuropeevents.com/

  • Larbi Belkhit, Industry Analyst, ABI Research
  • Marie-Hélène Briens, VP Employee Experience Portfolio, Orange Business
  • Frank O. Miller, Chief AI and Platforms Officer, Colt
  • Inês Matos, Head of AI and Data Analytics, Vodafone
  • Beatriz Ortega Eguizábal, EMEA Telco Business Development Manager, Red Hat

This session was sponsored by Red Hat: https://www.redhat.com/

AI in Infrastructure 2025 | Multiplying the impact of automation with AI    

0

From Telecoms Europe Events: https://www.telecomseuropeevents.com/

  • Siniša Arsić, Director of Data, Analytics and Intelligent Automation of Business Processes, Telekom Srbija

AI in Infrastructure 2025 | Cut the hype, fix the foundations: Telco’s AI reality check    

0

From Telecoms Europe Events: www.telecomseuropeevents.com

  • Werner Heijstek, Senior IT Strategy Director and Telecom Digital Transformation Lead, Software Improvement Group
  • Yiannis Kanellopoulos, AI Practice Lead, Software Improvement Group

This session was sponsored by Software Improvement Group: www.softwareimprovementgroup.com

AI in Infrastructure 2025 | PANEL: How AI is shaping tomorrow’s networks    

0

From Telecoms Europe Events: https://www.telecomseuropeevents.com/

  • Robert Curran, Consulting Analyst, Appledore Research 
  • Yue Wang, Chief Technologist – Network and AI, China Telecom
  • Olivier Simon, VP Smart Networks and Data, Orange
  • Inanç Çakiroğlu, Group CIO, VEON

AI in Infrastructure 2025 | The evolution of the agentic AI opportunity    

0

From Telecoms Europe Events: https://www.telecomseuropeevents.com/

  • Sue White, Head of Strategy and Portfolio Marketing, Netcracker

This session was sponsored by Netcracker: https://youtu.be/rjB-vq7prSA

Composable IT & process fragments | White paper by We Are CORTEX

0

The paper shows how CORTEX applies Composable IT to telecoms automation by breaking processes into reusable, interoperable Process Fragments. Traditional service creation relied on complex abstractions like Service Independent Building Blocks, but remained difficult to use. Composable IT modernises this idea: each fragment represents a functional step, can be swapped or updated independently, and connects to systems through standard APIs.

CORTEX’s library of Process Fragments covers operational control, business processes, governance and compliance. They integrate with legacy OSS/BSS, networks and other platforms, and support “Humans in the Loop” where oversight is needed. Teams can assemble, test, and version flows to automate service provisioning end-to-end from order capture and network configuration to billing and assurance while adapting details such as SLAs or inventory systems.

This model supports real-time operations across mixed technology generations. It enables parallel service automation, shared responsibility and agile change, helping providers deliver and optimise services faster and at lower cost

Choosing the right AI model for the right job is making and breaking budgets

Mavvrik surveyed 372 enterprises and found widespread failure to forecast AI costs accurately and struggles regarding whether to use public AI models or private, secure ones

Stanford University’s latest report found businesses’ use of AI jumped to 78% in 2024, up from 55% the year before, while corporate AI investment hit $252.3 billion worldwide.

But a Mavvrik report has found that as investment skyrockets, 85% of companies can’t forecast their AI costs within a 10% margin, and nearly a quarter overshoot budgets by more than 50%. This uncontrolled spending and rapid adoption has created something a crisis, forcing enterprises to take a more disciplined approach, scrutinising how and where AI is used.

Mavvrik concluded that the core problem is a misunderstanding of how and where public and private AI models should be used. This is how it frames the issue: public AI is fast and accessible, and scales; private AI is secure and customisable, built to safeguard sensitive data. Both are needed to solve business issues which is why 61% of companies operate a hybrid model, running AI workloads in public and private environments.

Question of maturity, not public or private

Žilvinas Girėnas, Head of Product at nexos.ai, an AI platform for enterprises, explains most mature companies are moving beyond this either/or debate: “The debate over public versus private AI comes down to a simple question: Is your data an asset or a liability?

“When you feed proprietary information into a public model, you accept the risk that your most valuable asset could become a public liability. A private AI strategy flips that script. It treats your data like the crown jewels, allowing you to build customised, high-precision solutions in a secure environment where you control every input and output. That’s not just about security but building lasting enterprise value.”

Strategic differentiators – security, cost, control

As businesses adopt AI, the choice between public and private models hinges on three fundamental factors that determine long-term success – data security, financial predictability and competitive advantage.

Security represents the clearest divide between approaches. According to Cloudera, data privacy concerns rank as the top barrier to AI adoption, cited by 53% of organisations. Public AI operates with variable security measures that depend on broad public standards, while private AI functions in closed, restricted environments with strict controls designed to prevent unauthorised access.

Cost structures differ fundamentally between models. Public AI offers accessible entry points but creates unpredictable usage-based expenses that can spiral without warning. Private AI requires upfront investment in development and infrastructure but provides predictable costs that align with traditional IT budgeting.

Control determines competitive advantage. Public AI operates in a decentralised manner, offering general solutions for broad audiences. Private AI allows organizations to develop highly customised solutions using proprietary data, offering advantages that general-purpose models cannot replicate.

Girėnas notes, “The companies getting this right aren’t choosing between public and private AI. They’re building a portfolio that combines both. They use public models for standard tasks where speed and cost matter and private models for their intellectual property where control and security are non-negotiable.

“The differentiator isn’t the technology itself. It’s having the governance framework to deploy each approach strategically.”

Girėnas stresses that successful AI adoption comes down to three approaches:

  1. Classify data before choosing your AI approach. If the use case involves sensitive information, customers’ data or regulated content, then private AI is essential. Organisations that skip this step risk compliance violations after deployment.
  2. Implement unified cost visibility across all AI environments. Establish real-time monitoring systems which track spending across public APIs, private infrastructure and hybrid deployments.
  3. Build audit trails into every AI interaction from day one. Deploy logging systems that capture every AI query, response and decision, linking each interaction to specific users and timestamps. This provides an accountability framework essential to fulfil compliance and foster continuous improvement.
- Advertisement -
DOWNLOAD OUR NEW REPORT

Network assurance

Action insights with automation