Orange’s B2B arm has teamed up with ServiceNow, Splunk, Blue Planet and CSG, and expects to add more tech partners to its IT ecosystem
Orange Business says that with “an unwavering focus on flexibility, simplicity, and proactive services”, it is redesigning its product portfolio, customers’ journeys and internal platforms. A greenfield IT ecosystem is central to this strategy for delivering digital-native and AI-powered experiences. The objective is to offer seamless, flexible and trusted solutions that can be consumed on demand.
Working with ServiceNow, “the AI platform for business transformation,” is intended to speed and simplify project and service management across the organisation.
Splunk, a Cisco company, is to provide real-time performance insights while Orange Business will rely on Blue Planet, a division of Ciena, for service order management orchestration, and AI-powered service assurance processes. This will support “intelligent automation across multiple network vendors and domains”.
Orange Business will deploy CSG Quote & Order, which is catalogue-based, to simplify the quote-to-cash process, enabling faster, error-free product configuration and order fulfilment.
As the transformation continues, Orange Business expects to add more technology partners.
Radically better experiences
Hriday Ravindranath, Chief Technology & Information Officer, Orange Business emphasises: “Our transformation is not just about technology: it’s about how we create radically better experiences for our customers.
“By partnering with industry leaders, we are building a next-generation, fully digital, and AI-native Orange Business. This is a holistic transformation across the entire business focused on delivering simplicity, flexibility, and trusted solutions that truly make a difference.”
John Marcus, Senior Principal Analyst, GlobalData, noted, “Orange Business’ ongoing transformation highlights a strategic shift toward a platform-driven, innovative approach that aligns well with enterprise customer expectations.
“The significant investments in digital integration, automation, and AI-enabled solutions demonstrate a clear focus on delivering an excellent customer experience with streamlined offerings and enhanced agility. In addition, their focus on digital trust and data sovereignty adds a strategic advantage and positions them as a trusted partner for Orange global customers.”
