English Premier League club Everton Football Club has launched a new SIM-only mobile virtual network operator (MVNO) service, Everton Mobile.
As a result, the move will offer fans mobile plans alongside exclusive club rewards and experiences.
The Premier League club will offer three plans, including Essential, Plus and Ultimate, offering UK calls, text and data allowances.
Everton Mobile uses the O2 and Vodafone networks, allowing customers to keep their existing handsets and mobile numbers when switching.
The launch is part of Everton’s efforts to expand its commercial activities and strengthen fan engagement beyond football, the company stated.
Everton Chief Revenue Officer, Aaron Duckmanton, said: “The thinking behind Everton Mobile was simple: this is a service all supporters have a need for so how can we give them more value from it as Evertonians?
“We have worked to create plans that are straightforward, flexible and competitively priced, with access to the O2 or Vodafone networks, while also offering supporters something their usual mobile provider can’t – opportunities and experiences that bring them closer to their Club.
“From signed shirts and stadium tours to match tickets, Premium experiences and opportunities with our players, we want there to be genuine Everton value built into the service.”
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