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3 folllows Voda into in-app store operator channel

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Three UK has followed Vodafone by partnering with an app store provider to have a dedicated operator channel within the app store. This time the app store is Ovi,where there will now be a dedicated Three-branded page for the operator’s customers.

The ‘Three Likes’ page will include a choice of 40 apps recommended by Three and will be accessible to the operator’s customers using Nokia Symbian devices including the Nokia C7, Nokia E7 and Nokia N8.

Three will recommend different apps every week with a focus on those that offer the latest in entertainment and gaming or those that deliver navigation aids or help customers save time and money.

The new Nokia X7 will be the first handset to be integrated with the latest version of Ovi Store at launch this week.

Conor Pierce, Nokia UK General Manager said “We are extremely pleased to be able to provide operators an easy and flexible way in which to both differentiate themselves in the market place as well as providing a unique and targeted offering to their consumers. We are delighted to be supporting Three with this concept through the Ovi Store.

Charlotte Spencer, Director of Products and Services at Three, said: “This unique Ovi Store partnership is another example of how Three is enhancing the customer experience and is leading the smartphone revolution.

“By recommending apps that are relevant to our customers and allowing them to pay through their monthly phone bill, customers will have a better, easier and faster experience on the UK’s biggest 3G network.”

GSMA and Ovum statements on roaming restructuring

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The GSMA wasn’t on hand to talk to me yesterday about the EC roaming announcement. Probably too busy sticking pins in dolls of Neelie Kroes.

But they did provide this written statement:, which is essentially a holding “wait and see” type of thing, although it is clearly unhappy at the proposed retail price caps on mobile data.

Still, as the GSMA is the voice of the mobile operators at large, and since roaming legislation is threatening a key profit stream for operators, we should give it some air time.

GSMA statement:
Now that we have the European Commission’s final proposals we look forward to examining them and to engaging with all stakeholders on this issue over the coming months. We share the Commission’s belief that competition, not price caps, must be the right long term solution.

The proposed structural measures will need assessing in detail.  Implementing solutions based on them would need to be efficient in terms of costs; limited to the roaming market, proportionate in terms of impact; and easy to use for customers. It would be counter-productive to combine stringent price caps with structural measures to foster competition in this market.

We are disappointed that the Commission is considering the retail data roaming market as a candidate for price cap regulation, in addition to proposing structural measures. If any price caps are introduced, they should be set at true “safeguard” levels to avoid dampening innovation and competition in the market.

As we highlighted recently through the publication of our Data Roaming Basket Price Index, there are more and more innovative and competitive offers providing value for money mobile broadband connectivity for roamers in the EU. The retail data roaming market is growing quickly and prices are falling fast.   We are convinced that competition can flourish in this market – if all regulators are prepared to favour it.

The mobile industry will continue to invest and innovate to help deliver the EU’s Digital Agenda. Supportive EU policies and regulations can enable this. It is vital that we find the right balance to ensure the necessary investments in future networks that will be needed to cater for the explosion of mobile data traffic.

And while we’re on written statements, we had this note from Ovum’s PR company, attributed to Ovum lead analyst Matthew Howett. Howett would agree that price caps can be inefficient, but he thinks a more structural attempt “has the potential” to work. Anyway, as I’m in copy and paste mode here, you might as well read the whole comment for yourself.

Matthew Howett
The current regulation has been a success story for voice, but not so for data. Since 2007 the average cost of making a call has fallen by almost 75% which is very unlikely to have happened in the absence of regulatory intervention. Prices for data have not fallen by as much as the European Commission hoped and is why they are now extending the regulation to include a retail price cap for data.

Price caps are generally an ineffective means to regulate. Evidence so far suggests that operators have gravitated towards the price caps but not offered prices below these. With this in mind the EC is calling the retail price cap on data ‘a safety net’ and is hopeful that a structural solution will address the issue.

A more structural remedy has the potential to work, but must be easy to understand and cheap to implement. What’s on the table attempts to structurally deal with the underlying problem – a lack of competition. We are currently reliant on how well our home network operator has negotiated with partners in the countries we visit. Splitting out this component from our tariffs allows the emergence of new and innovative players who are likely to compete on price.

We are unlikely to see similar strict regulatory intervention elsewhere in the world because it requires a legal basis such as the EU. Instead, we are much more likely to see bilateral agreements reached between countries with a commonality. Already examples are appearing in Asia e.g. between Australia and New Zealand.

The approval required from Council and Parliament is very likely. The cost of using your phone abroad is very close to the key decision makers and is politically an attractive initiative to get behind. We are unlikely to see any barriers to its progress through the legislative process. Operators have tried to legally challenge the current regulation and failed. It’s not clear whether they will try again, but given the competitive potential of the new structural solution are more likely to focus their efforts on attracting new customers who roam.

TeliaSonera joins FT-Orange and Deutsche Telekom’s M2M co-operation

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M2M services available in France, Germany, Belgium, Luxembourg, the Netherlands, UK and now Sweden, Norway, Finland, Denmark, Estonia and Lithuania

TeliaSonera has signed a cooperation agreement with France Telecom-Orange and Deutsche Telekom to increase interoperability for machine-to-machine (M2M) communications. The agreement, which initially was signed by France Telecom-Orange and Deutsche Telekom in February 2011 to cover France, Germany, Belgium, and Luxembourg, has since then added the Netherlands (Deutsche Telekom) and most recently the UK through Everything Everywhere. The M2M service footprint will now extend to cover TeliaSonera’s geographical reach, including Sweden, Norway, Finland, Denmark, Estonia and Lithuania.

While roaming agreements have been managed bi-laterally only, concentrated within single markets, this multi-lateral cooperation agreement will provide roaming services with enhanced service quality across the countries that have signed the agreement, thus enhancing customer experience. Continuous connection quality and network interoperability ensure M2M services for both machines and goods on the move (in the transportation and automotive industries, for example), and for customers whose business models require continuous access (eHealth providers, for example). So dedicated network supervision processes and interoperability are vital in leveraging the relatively low volume but highly critical data collected by these devices and delivering cutting-edge applications to users.

Against this background both the partners and the customers using M2M solutions will benefit from operability across borders and enhanced M2M service quality in the mobile networks of the cooperation members. But the three groups are not only focused on enlarging the M2M service footprint, but also to keep an elevated level of innovation, by extending the M2M service portfolio and by entering into further partnerships in the M2M market segment.

“With this agreement, now three groups are significantly pushing the boundaries of the M2M ecosystem,” said Anne-Marie Thiollet, Executive Vice President Enterprise Line of Business, Orange Business Services. “Global availability and reliability will spur the commercial adoption of M2M services and will stimulate new innovations. We are happy to welcome  TeliaSonera as a member of our partnership and look forward to other carriers joining us in this endeavor; only by working together can we make the great promise of M2M a reality.”

A key feature of the agreement is the incident and troubleshooting capability that France Telecom-Orange, Deutsche Telekom and TeliaSonera will be improving to ensure the best quality of roaming services to their customers. Because machine-to-machine communication is business critical for M2M customers, all M2M roaming services will have a dedicated support component, significantly improving previous industry attempts at troubleshooting and providing much shorter repair time compared to regular procedures.

“M2M has a very large economic potential and this cooperation with three of the strongest brands in the market enhances our international offers,” said Håkan Dahlström, President of Mobility Services, TeliaSonera. “We know that the services connected to M2M communication in many cases is vital for business and puts clear requirements on us as a communication operator. The cooperation will enhance a better customer experience cross border in our markets and increase quality in our offers that will support the development of M2M services,” Håkan Dahlström concludes.

Enhanced M2M interoperability will also be maintained as the three partners conduct joint testing to harmonize module standards. Module certification will enable the most optimized interoperability between module and network. This will lead to a stable module performance in all countries covered by the three groups, enabling a quicker and more optimized integration of the modules in M2M customers’ devices and machines.

“M2M communication is an enabling technology for e-Energy, e-Health, Connected Home and the Connected Car, for example, to bring about the internet of things. The M2M market has been growing exponentially lately, with potential for enterprises to drive new business, improve performance, reduce cost, and protect the environment,” said Dr. Rainer Deutschmann, Senior Vice President Mobile Products, Deutsche Telekom. “With our growing partnership, multinational companies will now have a more efficient and reliable path to implement global M2M solutions.”

EC outlines “profound” changes to roaming market

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Current measures not enough to counter “roaming rip-offs” and “outrageous margins”

Neelie Kroes, European Commission Vice President for the Digital Agenda has outlined plans for “profound structural changes” to the European roaming market. “Count your blessings, because this is a breakthrough,” Kroes said.

Clearly frustrated at the lack of progress in the mobile industry in eliminating what she termed “roaming rip offs”, Kroes said that the Commission has been forced to move beyond price caps to focus on fostering increasing competition in the market, by making “profound structural changes”.

The chief proposal is that by 1 July 2014, consumers will be able to choose a different roaming contract from their domestic contract, without changing their number or SIM.

Kroes said that the proposed changes, which need to be agreed by the European Council and Parliament, are the “most effective and sustainable way of reaching the Digital Agenda target of assuring that the difference between roaming and national tariffs should approach zero by 2015.”

The EC thinks the proposals will make it easier for alternative providers to offer competitive services, as well as increase opportunities for existing operators to compete in other markets. She said the proposal would  give mobile operators the right to use other operators’ networks in other Member States at regulated wholesale prices, and so encourage more operators to compete on the roaming market.

The EC is also proposing to privide a “safety net” to consumers while the structural changes take effect; Kroes proposed renewed retail price caps, so that by 1 July 2014, roaming consumers would pay no more than 24 cents per minute to make a call, a maximum 10 cents per minute to receive a call, maximum 10 cents to send a text message and maximum 50 cents per Megabyte (MB) to download data or browse the Internet whilst travelling abroad (charged per Kilobyte used).

These caps would remain in place until 2016, by when Kroes thinks the enhanced competitive structure of the industry will have taken effect. Caps on wholesale prices between operators for all roaming services will remain until 2022, under the proposals.

Kroes added that the market changes would also serve as a “wake up call to national regulators” and would make them “rethink what is going on.”

“We have examined the roaming market very closely, and I feel sorry to say we have been forced to conclude that the market has not moved on. Competition is still very weak, customers still get a raw deal when they cross borders, operators still enjoy outrageous margins, particularly on data downloads,” Kroes said.

“The measures so far have been a been temporary stop gap and not a durable solution. The latest evidence is that operators are still charging close to the maximum and consumers are not getting the benefit of wholesale price caps. Retail price caps have become price floors, and operators have no incentive to offer prices below the regulated caps.”

Another day, another mobile payments forecast

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This just in: Juniper Research has determined that the total value of mobile payments for digital and physical goods, money transfers and NFC transactions will reach $670bn by 2015, up from $240bn this year.

Juniper’s new Mobile Payment Strategies report says that this growth will be driven by the rapid adoption of mobile ticketing, NFC contactless payments, physical goods purchases and money transfers as people in both developed and developing countries use their devices for everyday transactions.

Some 20 countries are expected to launch NFC services in the next 18 months, resulting in transactions approaching $50 billion worldwide by 2014. Meanwhile the need for financial access in developing countries is such that active mobile money users will double by 2013 and drive transaction values accordingly.  

Senior analyst David Snow explained: “Our analysis shows that emerging segments such as physical goods payments, NFC and money transfers will fuel market growth by a factor of 2.7 times by 2015. Digital goods is the largest segment and, although forecast to more than double, it is not growing as quickly as some of the newer segments.”

This time a year ago, Juniper was forecasting that the value of digital and physical goods that people buy with their mobiles would reach $200bn globally by 2012. Now it is stating that that market will reach $240 billion by the end of 2011 – although the latter figure includes money transfers, which the previous forecast did not.

A couple of weeks ago, Juniper stated that it thinks contactless transactions will reach $50 billion by 2014, a number it repeats in this overall payments forecast, no doubt driven by the fact that it also thinks 1 in 5 users will have registered for mobile money services by 2013.

Other key messages from the most recent report include:
•    The top 3 regions for mobile payments (Far East & China, W. Europe and N. America) will represent 75% of the global mobile payment gross transaction value by 2015.
•    Digital goods payments will account for nearly 40% of the market in 2015.
The study provides the big picture of mobile payments, providing forecasts of the main market segments of digital and physical goods purchases, contactless NFC and domestic and international money transfers and remittances, providing regional forecasts of gross transaction values.

 

Vodafone launches own channel on Android Market

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Vodafone has launched a Vodafone content channel within Android Market. For Vodafone users the homepage of the app store now has a Vodafone icon, given equal prominence to Market’s usual promo items of Apps and Games.

A click on the channel takes a user to a Vodafone channel – a store within a store that includes Vodafone apps as well as sponsored or discounted partner content.

 

The channel at the moment has Vodafone Music Shop as its top listing, then follows a Vodafone Maclaren news feed app. After that, the channel seems to be an aggregation of apps form Vodafone partners, including Rough Guides, Shazam,

Vodafone says the channel is the first of its kind in Europe,

Lee Epting, Vodafone Group’s Content Services Director said, “Together with Google™, Vodafone has made it really simple for customers to get to the essential apps they can trust. More than 75 million Vodafone customers around the world are regularly using the mobile internet, and we are committed to giving them the best possible experience. This focus on quality over quantity helps deliver on that commitment.”

The own-brand channel is already live in the UK, Germany, Italy, the Netherlands and Spain. Vodafone said it would launch in Greece, Ireland and Portugal “before long”.

The Vodafone channel is a further example of the ways in which operators are trying to remain relevant in the applications and content space. Instead of expecting users to come to a Vodafone branded portal, the operator has bundled its apps and content within an existing, OTT platform.

As for billing and revenue shares, one assumes there is now a three way hand-off for apps bought within the Vodafone channel, between the developer, Android Market and Vodafone.

 

 

Mobile Europe’s Insight Report: Mobile Advertising and Marketing 2011

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  • Impact growth of internet behemoths, mobile ad networks and agencies on the operator opportunity.
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Option unveils plug ‘n play 3G security camera

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Option has announced the VIU2, the new mobile 3G camera that allows anyone to easily set up and manage their own professional-level security solution. This security solution is ideally suited for the surveillance of homes, warehouses, vacation homes, construction sites, offices and much more. The VIU² is the only plug & play stand-alone security solution that can stream live video and audio from anywhere to any device that has a connection to the Internet, making it unique in its kind.

The VIU2 is very easy to set-up and use. In reach of a mobile network, you just need to know how to plug in a power cable and to send an SMS to be up-and-running with the 3G camera. The user puts the 3G camera in the location he/she wants to monitor. He/she then activates and manages the surveillance camera through his/her personalized VIU2 webpage. When movement or sound is detected, the system automatically sends out a warning message through either SMS or e-mail to notify the user of the event.

The integrated VIU2 security service on the personalized webpage suits everybody’s needs: from a single camera, single user scenario to multi-camera setups where hundreds of users are able to watch the streams and receive notifications wherever they are. Additional services such as cloud storage of the most important motion detections clips or recordings for increased reliability are available as well.

The VIU2 is currently sampling to mobile operators with volume shipments scheduled for the second half of 2011. The complete security solution can be customized to fit the exact needs of the mobile operators and their sales channels. The applications for iOS® and for Android® based platforms will become available shortly.

Patrick Hofkens, Chief Development Officer at Option, commented: “As Option is focusing on developing end-to-end wireless solutions the VIU2 is a very good example of combining software & services, hardware and our core technology expertise of mobile broadband into a unique wireless solution. This solution provides mobile operators an additional way to commercialize mobile data services.”

PrePay solutions backing Ericsson Money in Europe

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Ericsson Money Services has partnered with PrePay Solutions, the UK’s leading prepaid services company, to operate Ericsson Money in Europe under the European Union Electronic Money regulation.

Mobile phone users in the UK, France, Germany, Italy, Spain, Poland and Sweden can already today sign up at www.ericssonmoney.com to send and receive money to and from friends and family and withdraw cash. This is the first step toward bringing a full suite of convenient, cost-efficient, secure and instant mobile financial services to consumers globally.

Ericsson Money offers consumers connected mobile money services that make sending, receiving and spending money on mobile phones easy and instant.

The European service follows two years of preparation and proof of concept in Europe and Asia and enables people to carry out routine transactions and transfers funds, all without stepping into a bank. The new product taps in to a growing trend, with mobile payments and person-to-person money transfers forecast to become some of the most-used mobile applications in many countries in the next two or three years.

Adam Kerr, Head of Consumer Services at Ericsson Money Services: “It’s an exciting time for a new industry and we are really looking forward to accelerating the pace at which individuals around the world can benefit from connected money services in their everyday lives by making money transfer more like mobile communication”

A new ecosystem is emerging in the convergence of mobile and financial services. Ericsson Money Services provides business-to-consumer mobile wallet services (Ericsson Money), and a business-to-business interconnection network (Ericsson Money Interconnect) enabling different mobile wallet services to work together, cross-system, cross-currency, cross-border.

Gilles Coccoli, Managing Director of PrePay Solutions, comments: “The launch of Ericsson Money Services offers customers the ultimate in convenience as they can now “walk” into a virtual bank using their phone. This new development fits perfectly into the modern lifestyle and its potential is massive.

“We work closely with companies around the world to develop new products in the technology sector and this is has been an exciting project for us.”

Telenor to run 250 person NFC trial

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Around 250 of Telenor’s and DnB NOR’s customers will be testing the option of paying via mobile over the coming months. A dozen locations in Oslo are taking part in the test.

The aim of the test is to learn more about how the payment-via-mobile system will work for customers and shop assistants. Testing will continue throughout the summer, and the experiences gained will be used to improve and develop the system.

Shops from the Kaffebrenneriet, Vita and Deli de Luca chains are taking part in the test, which is a cooperation between Telenor, DnB NOR, MasterCard, Teller, Nets and Giesecke and Devrient. The test project is part of a NFC City, a user driven research project which is partly financed by the research council of Norway.

The customer will be able to pay by holding their mobile up to the payment terminal at the till. Payment will be faster than and just as secure as paying by card. The money will be debited from the customer’s MasterCard.

The technology that makes this kind of payment possible is called Near Field Communication (NFC) – a system that has become a technology standard that is expected to become very widespread over the next few years. The technology allows information to be transferred securely across a short distance, and can be installed in mobile phones. The mobile phone must be held right up to the payment machine. The tiny gap means that it will be almost impossible to intercept the data exchange, and encryption systems have been developed that will increase security even more.

Everybody taking part in the test will be using a Samsung mobile with built-in NFC technology and an adapted SIM card. Most producers of smart phones will include this technology in the time to come.

New payment systems based on NFC technology have been in the pipeline for several years. There are many major initiatives on the horizon, and there is expected to be a huge increase in the use of mobile phones as a payment method over the next few years.  Telenor, DnB NOR and the other companies taking part in this joint venture want to be at the forefront of the expanding use of payment-via-mobile systems. The test project in Majorstua is an important step forward.

“The Oslo test is one of the first in Scandinavia and will be an important milestone towards our use of mobile phones as wallets. We are certain that contactless payment via mobile will become extremely widespread, because we all take our mobiles everywhere we go, and because it’s a secure and easy way to pay,” says Jon Fredrik Baksaas, President and CEO in Telenor, who will be one of those taking part in the test.

“One of DnB NOR’s ambitions is to lead the way in the development of digital bank services. If we are to succeed in a market in which more and more services are being integrated into mobile phones, we need to have a good, innovative partner like Telenor. The test will show how we can work together to bring the payment systems of the future to Norway,” says Rune Bjerke, CEO of DnB NOR.

“We are delighted MasterCard® PayPass(TM) is chosen as the preferred payment solution for this program. The innovative combination of mobile and contactless payments, with the use of the MasterCard Over The Air Provisioning Service (MOTAPS) gives consumers the choice of a new way to pay for everyday items that is faster and more convenient than cash, with the added feature of over the air provisioning and issuance that is seamless and secure,” says James Davlouros, Vice President Mobile Payments, MasterCard Europe.

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