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O2 offers free navigation

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Telefónica O2 Germany is offering its customers a complete search, mapping and navigation system with Telmap Navigation.

Telmap Navigation uses spoken and graphical navigation instructions to guide the user to the desired destination in a precise and step-by-step manner. The solution is also said to be ideal for pedestrians.

O2 is offering the service to its customers for free, regardless of whether it is a prepaid or fixed-term agreement. The only fees are for the mobile data transfer and so O2 is recommending the mobile surf flat rate for customers who do not already have a data plan.

Telmap Navigator is preinstalled on many new GPS-enabled mobile phones. Customers who are already using GPS-enabled mobile phones can download the new free solution directly to their phones. Telmap Navigator is already available on numerous devices, for example for the Motorola Milestone, HTC Touch HD2, Samsung Galaxy and Sony Ericsson W995. A version for Palm WebOS is planned for the summer of 2010.

Roamware enters roaming assurance field

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Another company addresses roaming quality issues

Shortly after network intelligence company Tektronix launched its roaming quality product, Roamware has stepped up its efforts to address the issue of roaming quality of service.

A Roamware statement estimated that telecom operators lose up to 10% of roaming revenues because of quality issues. To address that, it has developed a product called Roaming Quality Tester (RQT) that it says gives operators a real time view of network and service performance.

Roamware RQT measures performance experienced by inbound and outbound roamers, including call and data failures, service adoption trends, Quality of Service (QoS), and inter-carrier validation of value-added services. Predictive intelligence provided by the solution allows intervention by the operator to ensure that service quality remains high and helps improve and manage user experience. The service is being currently deployed in “over a dozen” networks across Europe, Latin America and Asia Pacific.

With roaming revenues under threat from reulgation and competitive solutions, operators are being offered a variety of tools to manage what has been a crucial revenue stream for them. One busy area, with CommProve also offering a dedicated roaming assurance solution, as well as Tektronix and now Roamware, appears to be tools that are targeted at the testing and monitoring of quality of service both for inbound and outbound roamers.

Dr. John Jiang, CTO and EVP Product Management at Roamware. said, “Adoption of roaming testing and quality of service tools among operators is at an early stage and less than 20% of the operators today use comprehensive tools for to manage roaming quality of service and most quality initiatives today are targeted at the local user in the home network.”

The RQT tool tracks services including voice, SMS, GPRS, Value Added Services and other elements associated with roaming traffic including registration status tracking, roamer trend tracking, CAMEL monitoring, fraud detection, interconnect Quality of Service tracking, protocol analysis, SMS tracking and accounting, traffic load analysis and call failure diagnosis.

Readers who want to find out more about the topical issue of roaming management and assurance can sign up to a webinar on the topic, hosted by Mobile Europe editor Keith Dyer. Maximising Roaming Revenues Webinar.

 

Aepona investment a sign of the times?

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Will operators really be able to make money by opening up network APIs to content and application developers? And if they do, will it be through the GSMA’s OneAPI initiative?

These are the key questions that face operators who hold the line that they can become the intelligent pipe, adding value to applications by providing interfaces to advanced call control, messaging, location, billing or payment capabilities.

Michael Crossey, vp marketing of Aepona, whose technology sits behind the GSMA’s oneAPI programme, said that operators are stepping up their activity in this area. Although there is only one commercial pilot of OneAPI active at the moment, in Canada, Crossey is sure we will see more over the coming year, including something within Europe.

He also welcomed a recent $10 million investment into Aepona from Blackberry Partners Fund as evidence that there are “interesting developments in the whole apps space” currently under way.

Crossey said that although Aepona is profitable and could have continued organically, it saw the need to attract investment to be able to address increased market opportunities driven by operators being willing to open up network APIs.

The announcement last week by the Wholesale Applications Community that it will have a working community up and running in a year was a further small boost to the “intelligent pipe” view, given that it also gave a nod to the GSMA’s OneAPI initiative as complementary to its work on the device side APIs.

Crossey said that although other companies are offering operators this capability, such as Alcatel-Lucent through its Application Exposure Suite, it is the standards based approach of OneAPI that will give operators interoperabilitity of services.

The Canadian trial has created a hub that allows operators to provide services to users that aren’t their direct customers, he said.

Mark Beccue, senior analyst at ABI Research said that the mobile industry had proved that when it works together it can extract impressive results, so WAC and OneAPI hold promise in that respect. “There’s precedent there,” Beccue said. “When operators work to make something interoperable then it benefits all, but it takes a very, very long time.”

But he added, “Really it is the device APIs that make the applications very rich.”

Adenyo acquires MoVoxx

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Adenyo, a mobile marketing software company that has implemented campaigns for global brands and mobile operators in both North America and Europe, announced today it has acquired California-based MoVoxx.

MoVoxx is a mobile advertising company that intelligently serves ads into mobile content, currently reaching over 40 million unique users in the United States. Financial details of the acquisition were not disclosed. All MoVoxx employees will join the Adenyo team.

The MoVoxx acquisition is said to be a strategic addition to Adenyo's mobile marketing offering. The integration of MoVoxx's technologies will create a mobile marketing platform that, for the first time, gives advertisers an opportunity to engage and foster these customer conversations through a complete and seamless set of tools.

"This acquisition creates an unprecedented combination of integrated mobile network capabilities, mobile user reach and the most comprehensive suite of mobile marketing solutions available in the market today," said Alec Andronikov, CEO and founder of MoVoxx. "I am very excited to see an entity that finally helps advertisers break through the clutter of a complex mobile landscape with a one-stop global technology offering across all mobile mediums – SMS, inApp and mobile display."

"MoVoxx has built an extensive advertising network and unique technology platform tailored to the vast universe of feature phones. This technology combined with Adenyo's robust smart phone capabilities will provide the market with a unique end-to-end platform," said Tyler Nelson, Adenyo Chairman and CEO. "We look forward to welcoming the talented group of MoVoxx employees who will certainly complement the existing Adenyo team."

Adenyo's mobile marketing software platform and international presence combined with MoVoxx's extensive U.S.-based mobile network technology positions Adenyo as one-stop operation.

"Adenyo's acquisition of MoVoxx is great news for advertisers in the mobile space," said Mike Jones, co-President of MySpace and MoVoxx board member. "The incorporation of MoVoxx's technology within Adenyo's mobile marketing software platform is a clear fit and will certainly provide additional benefits for advertisers incorporating mobile into their campaigns."

Orange and T-Mobile unveil joint venture details

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Everything Everywhere, said to be Britain's biggest communications company, was unveiled today by Orange and T-Mobile. Everything Everywhere will run Orange and T-Mobile and has a customer base of 30 million people – over half of the UK adult population.

Orange and T-Mobile will continue as separate brands in the market, with each brand having its own shops, marketing campaigns, propositions and service centres. However, behind the scenes, the two brands will be run by one company.

Everything Everywhere will be officially integrated on July 1.

Tom Alexander, Chief Executive of Everything Everywhere, said: "Together, we are Britain's biggest communications company, with over 30 million customers.
"We are on the verge of a communications revolution. Up until a few years ago, mobile was just about voice and text – not now. Multimedia phones have already started to change the way our customers access the world – for entertainment, education, information – wherever they are, whenever they want.

"That is why, through our scale and Britain's only super-network with its unsurpassed coverage and capacity, we will be leading this revolution, giving customers instant access to everything, everywhere.

"We are Everything Everywhere – it's our name, our vision, and our ambition – and we run two of the UK's biggest brands Orange and T-Mobile. It's our vision to give our customers instant access to everything everywhere, opening up a world of endless possibilities."

 

Comment from Dario Talmesio, senior analyst from Informa Telecoms & Media on today's announcement from Orange and T-Mobile.

"Orange and T-Mobile have announced the name for their Joint-Venture, Everything Everywhere, but this will have little impact for the customer in the short-term as the existing two brands (with their retail shops) will remain in place, at least for the next 18 months. Most of the convergence and synergies in the first place seem to focus on creating a single super-network and a unified management team. We see this as a positive move, as any customer-facing change would be gradual; their main focus is on getting one network in the short-term (up to 2012) while they figure out what the overall strategy is in the long-term (not just on mobile, but as a converged operator). Also the new joint venture's "smart compete" strategy means the two brands will focus on different target markets which could ease competition in the UK market, therefore benefiting all UK operators."

Clarity and Omnix Software to merge

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Clarity, a provider of unified telecommunications operational management solutions, today announced that the business and assets of Omnix Software will be brought under the Clarity brand.

The merger with Omnix will enable Clarity to deliver network planning functionality, as well as infrastructure and estates management, as part of its unified OSS. Geographically, the merger also provides Clarity with a stronger foothold in the European market, while propelling the Omnix product out to Clarity's existing international customer base.

Clarity and Omnix are both part of Powerlan, a publicly listed Australian company that provides specialist information technology products and services. Omnix Software is a UK-based provider of solutions that help telecoms operators plan, launch and manage their networks.

Founded in 1998 and headquartered in Bristol, notable Omnix customers include Vodafone, Orange and O2/Telefonica. Meanwhile, Clarity manages over 250 million subscribers globally, simplifying the operational complexity of Telecom companies by delivering a unified, yet modularly open, system that supports industry best practice customers self-serve, unified catalogue, order management, revenue management, inventory, fulfilment and assurance. This enables real-time visibility of the network's impact on revenues and customer experience. Established in 1994, Clarity has offices in worldwide.

Jon Newbery, CEO of Clarity, commented: "Strong synergies exist between Clarity and Omnix and we're very excited to be moving both organisations forward as a consolidated entity. Bringing the Omnix-branded product portfolio under the Clarity banner will allow us to dovetail both of our unique technologies, allowing us to offer an OSS that can manage the whole spectrum of an operator's needs – from infrastructure planning and network rollout to customer experience management and billing. In addition, we will continue to market Omnix-branded products to our existing customers and business partners."

Centile and Dialogic team up on mobile centrex solution for MNOs & MVNEs

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Centile, a European provider of corporate voice and unified communication platforms for service providers, and Dialogic, a global provider of  products and technologies for multimedia and signal processing, announced today the successful integration of Dialogic Distributed Signaling Interface Protocol Stacks and the Dialogic IMG 1010 Integrated Media Gateway as components of Centile Istra Mobile platform.

The combination allows MNOs and MVNEs to deliver 'advanced' PBX features directly to the mobile handsets of their business subscribers with a 'Pay as You Grow' pricing model.

Following market and customers' demands to optimize Istra Mobile interconnection to the legacy CAMEL and ISUP signaling, Centile is said to have selected Dialogic SIU and IMG products for their proven reliability, IN interoperability, scalability and cost-effectiveness in order to meet the stringent robustness and economic requirements of the mobile corporate unified communication market segment.

Splitting the Mobile Network Interconnection Gateway into two modular and clearly separated components i.e. the R-IMSSF which leverages Dialogic SIU CAMEL support via both E1 links or Sigtran and the IMG 1010 as SIP-ISUP Gateway, provides great flexibility in configuration and price for Centile Istra Mobile Platform to fit any Mobile Network constraints.

Bertrand Pourcelot, Managing Director of Centile said, "This successful integration enables Centile to address the growing needs of Mobile and Intelligent Network Operators for business services by offering a powerful, scalable and cost-effective platform. MNOs and MVNEs can quickly add business subscribers with increases in ARPU driven by both this 'PBX add-on service' to the business tariffs and the associated mobile call traffic".

Harold Klett, Vice President and General Manager of Dialogic's Service Provider Market Group said, "Centile's successful deployment of their Istra Mobile solution in conjunction with the Dialogic IMG 1010 and SIU products is an example of Dialogic's commitment to helping our customers deliver next generation enhanced services to mobile subscribers by providing flexible and cost-effective connectivity options between the SIP and SS7 networks."

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